Sander Roose
Founder & CEO at Omnia Retail- Claim this Profile
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Bio
Francine Van Dierendonck
One of the brightest and most knowledgeable people I know in the online industry, with an equally large focus on getting the job done. Sander has a very unique background, combining both online and offline Marketing and Sales experience from Proctor and Gamble with a thorough understanding of the dynamics of the online industry, a razor sharp intellect and the intrinsic eagerness to win. Fantastic guy to work with!
Maarten Hoekstra
As marketeer on Oral-B at P&G I worked closely with Sander, both when he was in his CBD role in the non-food (electronics) channel, as later on when he was responsible for P&G's Oral-B and Gillette business in the drug channel. What impressed me most is that Sander - in the single year in his non-food role - had completely changed the nature of P&G's relationships with the electronics retailers. From the almost purely transactional relationships that existed just after P&G's acquisition of The Gillette Company, Sander - through strong consultative selling and character - brought these relationships to a whole new level of strategic cooperation and joint value creation. He realised exceptional business results across his customers, both in shopper projects as in growing turnover. Another thing that made working together with Sander such a pleasure is that he was one of those few CBD'ers who could just as well have been a marketeer. Sander didn't just translate the marketing plans to his accounts, he was actively involved with the marketing team to provide insights from the market and jointly shape a better go-to-market strategy.
Francine Van Dierendonck
One of the brightest and most knowledgeable people I know in the online industry, with an equally large focus on getting the job done. Sander has a very unique background, combining both online and offline Marketing and Sales experience from Proctor and Gamble with a thorough understanding of the dynamics of the online industry, a razor sharp intellect and the intrinsic eagerness to win. Fantastic guy to work with!
Maarten Hoekstra
As marketeer on Oral-B at P&G I worked closely with Sander, both when he was in his CBD role in the non-food (electronics) channel, as later on when he was responsible for P&G's Oral-B and Gillette business in the drug channel. What impressed me most is that Sander - in the single year in his non-food role - had completely changed the nature of P&G's relationships with the electronics retailers. From the almost purely transactional relationships that existed just after P&G's acquisition of The Gillette Company, Sander - through strong consultative selling and character - brought these relationships to a whole new level of strategic cooperation and joint value creation. He realised exceptional business results across his customers, both in shopper projects as in growing turnover. Another thing that made working together with Sander such a pleasure is that he was one of those few CBD'ers who could just as well have been a marketeer. Sander didn't just translate the marketing plans to his accounts, he was actively involved with the marketing team to provide insights from the market and jointly shape a better go-to-market strategy.
Francine Van Dierendonck
One of the brightest and most knowledgeable people I know in the online industry, with an equally large focus on getting the job done. Sander has a very unique background, combining both online and offline Marketing and Sales experience from Proctor and Gamble with a thorough understanding of the dynamics of the online industry, a razor sharp intellect and the intrinsic eagerness to win. Fantastic guy to work with!
Maarten Hoekstra
As marketeer on Oral-B at P&G I worked closely with Sander, both when he was in his CBD role in the non-food (electronics) channel, as later on when he was responsible for P&G's Oral-B and Gillette business in the drug channel. What impressed me most is that Sander - in the single year in his non-food role - had completely changed the nature of P&G's relationships with the electronics retailers. From the almost purely transactional relationships that existed just after P&G's acquisition of The Gillette Company, Sander - through strong consultative selling and character - brought these relationships to a whole new level of strategic cooperation and joint value creation. He realised exceptional business results across his customers, both in shopper projects as in growing turnover. Another thing that made working together with Sander such a pleasure is that he was one of those few CBD'ers who could just as well have been a marketeer. Sander didn't just translate the marketing plans to his accounts, he was actively involved with the marketing team to provide insights from the market and jointly shape a better go-to-market strategy.
Francine Van Dierendonck
One of the brightest and most knowledgeable people I know in the online industry, with an equally large focus on getting the job done. Sander has a very unique background, combining both online and offline Marketing and Sales experience from Proctor and Gamble with a thorough understanding of the dynamics of the online industry, a razor sharp intellect and the intrinsic eagerness to win. Fantastic guy to work with!
Maarten Hoekstra
As marketeer on Oral-B at P&G I worked closely with Sander, both when he was in his CBD role in the non-food (electronics) channel, as later on when he was responsible for P&G's Oral-B and Gillette business in the drug channel. What impressed me most is that Sander - in the single year in his non-food role - had completely changed the nature of P&G's relationships with the electronics retailers. From the almost purely transactional relationships that existed just after P&G's acquisition of The Gillette Company, Sander - through strong consultative selling and character - brought these relationships to a whole new level of strategic cooperation and joint value creation. He realised exceptional business results across his customers, both in shopper projects as in growing turnover. Another thing that made working together with Sander such a pleasure is that he was one of those few CBD'ers who could just as well have been a marketeer. Sander didn't just translate the marketing plans to his accounts, he was actively involved with the marketing team to provide insights from the market and jointly shape a better go-to-market strategy.
Experience
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Omnia Retail
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Netherlands
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IT Services and IT Consulting
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1 - 100 Employee
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Founder & CEO
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Mar 2012 - Present
Omnia was founded in 2012 with one goal in mind: to help retailers take care of their assortments and grow profitably with technology. Today, our full suite of automation tools help retailers save time on tedious work, take control of retail their assortment, and build more profitable pricing strategies. Omnia serves more than 100 leading retailers, including Decathlon, Windeln.de, Tennis Point, Bol.com, Wehkamp, De Bijenkorf, and Coolblue. For her clients, Omnia scans and analyzes more than 500 million price points, and makes more than 7 million price adjustments daily.
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C^2 | COMMERCE SQUARED
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Netherlands
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Business Consulting and Services
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Founder & CEO
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Apr 2012 - Oct 2015
Commerce Squared was a boutique strategy consultancy firm that helped retailers and brands to grow their business by taking an engineering approach to commerce. Commerce Squared was a boutique strategy consultancy firm that helped retailers and brands to grow their business by taking an engineering approach to commerce.
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Harvest - Online Business Development
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Netherlands
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Technology, Information and Internet
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1 - 100 Employee
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Owner & leader of the Retail Practice
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Jan 2010 - Mar 2012
Acquired by Naspers Acquired by Naspers
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Customer Business Development
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May 2007 - Nov 2009
I worked within various commercial roles in the food, non-food (electro) and drug retail channel. In my last role, I was responsible for "Customer Business Development" (sales, trade marketing & category management) of a portfolio of € 60 mln consumer value within the drug retail channel. I worked within various commercial roles in the food, non-food (electro) and drug retail channel. In my last role, I was responsible for "Customer Business Development" (sales, trade marketing & category management) of a portfolio of € 60 mln consumer value within the drug retail channel.
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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P&G Manufacuring Belgium
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Jul 2006 - Mar 2007
Graduation project. Multi-echelon inventory management, business process reengineering. Graduation project. Multi-echelon inventory management, business process reengineering.
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Intern
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Mar 2006 - Apr 2006
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Education
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2001 - 2007
Eindhoven University of Technology
MSc (ir.), Industrial Engineering & Management Science -
2005 - 2005
University of Pretoria/Universiteit van Pretoria
MSc, Industrial & Systems Engineering, International Relations
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