Experience

Achievers

• Canada
• Software Development
• 500 - 600 Employee

• Global Website Marketing Strategist

  • Jan 2023 - Present

  Toronto, Ontario, Canada - Evaluate and manage direct marketing initiatives that best fit global market needs and present opportunities for continuous improvement through available analytics - Execute/ Initiate strategies and plans to support conversion rate optimization through rapid testing and proven analytic hypothesis across global sites - Lead cross-functional website projects (collecting requirements, defining tasks, providing status updates) - Create and manage website direct channel task creation… Show more - Evaluate and manage direct marketing initiatives that best fit global market needs and present opportunities for continuous improvement through available analytics - Execute/ Initiate strategies and plans to support conversion rate optimization through rapid testing and proven analytic hypothesis across global sites - Lead cross-functional website projects (collecting requirements, defining tasks, providing status updates) - Create and manage website direct channel task creation directly in Wrike - Review intake tasks related to CRO from the larger organization with a global lens to assess opportunities to leverage cross-region based on regional market needs. ensure requests are fully defined and aligned to the overarching website strategy roadmap initiatives Show less



Knockri | Skills based Hiring & Promotions

• Canada
• Software Development
• 1 - 100 Employee

• Digital Marketing and Events Manager

  • Aug 2022 - Nov 2022

  Toronto, Ontario, Canada Knockri is a start-up focused on eliminating recruitment bias through a novel AI-based interview platform. As Senior Digital Marketing Manager, I am responsible for: • Successfully attracting net-new leads and building trust in the community through social media, email, and event channels • Collaborating with the Director of Revenue to refine inbound marketing strategy and allocate budget • Coordinating a wide variety of internal and external events including keynotes, webinars… Show more Knockri is a start-up focused on eliminating recruitment bias through a novel AI-based interview platform. As Senior Digital Marketing Manager, I am responsible for: • Successfully attracting net-new leads and building trust in the community through social media, email, and event channels • Collaborating with the Director of Revenue to refine inbound marketing strategy and allocate budget • Coordinating a wide variety of internal and external events including keynotes, webinars, and community nights • Analyzing paid campaigns and optimizing campaign assets, targeting, and budget allocations for best performance • Setting and tracking yearly KPIs for inbound channels, and presenting quarterly results in business review meetings • Designing Kanban boards and Gantt charts through Atlassian’s Confluence and Jira and assigning tasks to coworkers to execute marketing campaigns on-time and on-budget • Standardizing marketing processes and automating tasks using Zapier and Skylead to generate greater efficiency – for example, automatically sending a connection request and a personal invitation on LinkedIn to selected ICP at the awareness stage to invite to webinar • Delegating tasks to graphic designer and copywriter to build and refine social media posts and website content Accomplishments • Capitalizing on a free conference keynote which resulted in 12 SQLs and 2 podcast invitations

• Digital Marketing Manager

  • Sep 2021 - Aug 2022

  Toronto, Ontario, Canada • Leading strategy and execution to achieve organic growth for both qualified leads and community of product users via inbound marketing channels such as social media and web search • Creating and optimizing paid social media marketing (SMM) campaigns through LinkedIn and Facebook/Instagram ads • Spearheading SEO in collaboration with a partner PR firm, auditing and correcting technical website issues, and identifying marketing keywords, leading to increased web traffic and… Show more • Leading strategy and execution to achieve organic growth for both qualified leads and community of product users via inbound marketing channels such as social media and web search • Creating and optimizing paid social media marketing (SMM) campaigns through LinkedIn and Facebook/Instagram ads • Spearheading SEO in collaboration with a partner PR firm, auditing and correcting technical website issues, and identifying marketing keywords, leading to increased web traffic and conversions • Producing creative briefs and digital assets for ad campaigns • Conceptualizing and creating marketing video content using high production-value equipment and software • Setting and tracking goals for quarter to improve community engagement (brand health) and campaign performance • Allocating marketing budget among different campaigns and overseeing ad purchases • Conducting qualitative research on competitive landscape and presenting key insights for strategic marketing planning • Mining marketing research data to continuously refine Knockri’s ideal customer profiles (ICPs) • Collaborating with cross-functional teams on Jira to deliver successful marketing campaigns • Liaising with sales associates and product department to ensure messaging to clients to cohesive and effective Accomplishments • Created and executed SMM strategy resulting in an increase of 12,000 followers, doubling online community • Conceptualized, created, and launch a viral post which led to 5 million views and 25 sales qualified leads - 10 of which from Fortune 500 firms • Statically shifted a conference keynote invitation into a sales lead opportunity which resulted in 12 SQLs and 2 podcast opportunities



AS Advertising

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • Jun 2018 - Sep 2021

  Waterdown, Ontario • Created marketing plan, defined sales strategy, executed all brand assets, and organized order fulfillment process for start-up venture MacPower Group, a prosumer outdoor power equipment retailer which organically sold $156,000+ to date with an AOV of ~$2000 • Launched a Shopify eCommerce website streamlining customer digital journey for September Charm Flowers, a flower shop resulting in $22,000 in organic online sales in its first year with an AOV of $75 • Building and optimizing an… Show more • Created marketing plan, defined sales strategy, executed all brand assets, and organized order fulfillment process for start-up venture MacPower Group, a prosumer outdoor power equipment retailer which organically sold $156,000+ to date with an AOV of ~$2000 • Launched a Shopify eCommerce website streamlining customer digital journey for September Charm Flowers, a flower shop resulting in $22,000 in organic online sales in its first year with an AOV of $75 • Building and optimizing an SEM Google Ads text and display campaign for a local residential painting business, resulting in 50 leads and a 20.3x return on ad spend, within 3 months • Building and optimizing an SEM Google Ads text campaign for a local kitchen counter fabrication business, resulting in 150 leads and a 22.5% return on ad spend, over the span of a year Key Responsibilities: • Generating innovative advertising campaigns for B2B and B2C businesses to drive increased lead generation through media buying channels such as Google Ads, Facebook and Instagram Ads, as well as through email marketing campaigns, and traditional marketing means • Spearheading marketing frameworks for clients by collaborating with them to define their core competencies and differentiating factors, and by evaluating the competitive landscape • Conducting market research, analyzing customer segments, and identifying the most effective customer acquisition methods • Presenting clients with analytical, data-driven marketing strategy options, brand concepts, and budget suggestions • Organizing and executing all branding and programmatic ad assets, including e-commerce websites, social media content and communications, and digital media using best practices, resulting in a seamless brand experience for customers • Reporting outcomes and presenting post-campaign client debrief, including best performing tactics based on key metrics of success and recommendations for upcoming campaigns Show less



Humber College

• Canada
• Higher Education
• 700 & Above Employee

• Professor

  • Sep 2016 - Aug 2021

  • Instructed a total of 16 courses with cohorts of approximately 25 students through subjects covering cinematography, videography, lighting, and pre-production planning • Demonstrated studio best practices using industry standard cinematography gear including the Canon C200 camera, Arri LED lighting, and Matthews Studio Equipment • Developed effective and engaging course content, assignments, and assessments which have resulted in over 90% surveyed students concluding that they have… Show more • Instructed a total of 16 courses with cohorts of approximately 25 students through subjects covering cinematography, videography, lighting, and pre-production planning • Demonstrated studio best practices using industry standard cinematography gear including the Canon C200 camera, Arri LED lighting, and Matthews Studio Equipment • Developed effective and engaging course content, assignments, and assessments which have resulted in over 90% surveyed students concluding that they have received an excellent learning experience • Frequently collaborated with faculty peers to develop integrated lesson plans and unify project work which spanned multiple courses • Successfully converted in-person workshop-based courses to online asynchronous format • Continuously learned new technology, including equipment, software, and cinematic techniques

• Media Lead & Student Mentor

  • Jun 2018 - Dec 2018

  Greater Toronto Area, Canada • Recruited, mentored, and directed 5 teams of Humber College students from the Film and Television Program through 5 full-scale productions of promotional videos for local business clients • Ensured students were well-coached during media capture days and clients felt comfortable and well-informed during production



Toronto Public Library

• Canada
• Libraries
• 700 & Above Employee

• Video Workshop Leader

  • Nov 2017 - Apr 2018

  Toronto, Ontario, Canada • Led 2-hour drop-in workshops for youth aged 13-19, instructed students on basic DSLR camera operation, lighting, video editing, and other media production skills • Adapted quickly to new students and varying interests to provide consistently engaging and informative lessons “Youth Hubs run in the library after school as a safe space for all youth, ages 13-19. You can spend your time doing homework with tutors, hanging out, playing board or video games, and participating in events… Show more • Led 2-hour drop-in workshops for youth aged 13-19, instructed students on basic DSLR camera operation, lighting, video editing, and other media production skills • Adapted quickly to new students and varying interests to provide consistently engaging and informative lessons “Youth Hubs run in the library after school as a safe space for all youth, ages 13-19. You can spend your time doing homework with tutors, hanging out, playing board or video games, and participating in events, programs and workshops. Many of the activities make use of the technology that the Youth Hub owns, including laptops, digital cameras, DJ equipment, and Virtual Reality (VR) headsets. “ More information: https://www.torontopubliclibrary.ca/services/youth-hubs.jsp Show less



Downtown Camera

• Canada
• Retail
• 1 - 100 Employee

• eCommerce Coordinator & Digital Marketer

  • Apr 2015 - Aug 2016

  55 Queen Street East. Toronto, ON • Managed company social media accounts on YouTube, Facebook, Instagram, and Twitter, regularly creating specialized content while interacting with customers online • Tracked various analytics tools for website metrics and social media engagement, generating 2,000+ Facebook likes, 1,500+ Instagram follows, and 40K+ organic YouTube views from originally created content • Redesigned entire company website with IT department for streamlined customer navigation, researching competitor… Show more • Managed company social media accounts on YouTube, Facebook, Instagram, and Twitter, regularly creating specialized content while interacting with customers online • Tracked various analytics tools for website metrics and social media engagement, generating 2,000+ Facebook likes, 1,500+ Instagram follows, and 40K+ organic YouTube views from originally created content • Redesigned entire company website with IT department for streamlined customer navigation, researching competitor strategies to enhance customer experience and implement these strategies internally • Mapped out each page on the website, optimizing landing pages while developing new layout designs and graphics consistent with company branding • Wrote, filmed, and edited various promotional video content including short viral clips, instructional videos, and reviews ahead of product release dates to generate customer engagement • Designed graphics and logos for both online use and in-store posters and flyers while maintaining established company branding and colour scheme • Set website performance and optimization goals with IT department to improve SEO across all webpages, eliminate redundancy in product information, and set quota of online content creation

• Sales Associate

  • Jun 2011 - Apr 2015

  55 Queen St East, Toronto, ON • Providing excellent customer service in order to maintain store’s 4.5 out of 5 star Google Business rating • Coaching professionals and hobbyists with technical information about their photography equipment purchases • Educating team members in the subject of video production • Organizing all Return Merchandise Authorizations and out-of-house repairs



3D Camera Company

• Canada
• Entertainment
• 1 - 100 Employee

• Prep Technician

  • Aug 2011 - Aug 2012

  Toronto, Canada Area • Organized and recorded inventory for high-end cinema gear and 3D camera equipment to be used for film crews operating in Toronto • Assisted camera crew with equipment set up and take down, meeting the needs of the crew while assembling and disassembling 3D cameras



BLACKS

• Canada
• Retail

• Lab Operator and Sales Associate

  • Dec 2008 - Jul 2011

  • Managing all in-house film processing, scanning, and printing orders • Operating photo processing equipment and completing in house orders on an hourly, daily and weekly schedule • Exceeding sales targets on a daily, monthly, and quarterly basis consistently



Deluxe

• United States
• Entertainment Providers
• 700 & Above Employee

• Intern

  • Jan 2011 - May 2011

  Toronto, Canada Area • Mentored by the Dolby Service Manager and the Quality Control Manager • Obtained knowledge of celluloid film production line including colour timing, negative cutting, and chemical control • Gained insight into a multinational corporation • Overall an amazing and memorable experience