Experience

Expression Australia

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• General Manager Marketing, Engagement & Fundraising

  • Sep 2022 - Present

• National Marketing Manager

  • Aug 2021 - Sep 2022

  Our work creates equality, belonging, empowerment and confidence for and with our clients. We work to give all people who are Deaf and hard of hearing every opportunity to connect with and contribute to society in all aspects of their life. We are advocates of Deaf culture and Auslan.



Irabina Autism Services

• Australia
• Individual and Family Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2019 - Aug 2021

  Irabina is Australia’s largest paediatric Autism service provider for young people and has the only specialist severe behaviour program in the Asia Pacific Region. We will not turn anybody away and provide every Autism specific service. I'm the CMO and head of the marketing, communications, events and fundraising functions, sit on the executive and report directly to the CEO and Board. Irabina is Australia’s largest paediatric Autism service provider for young people and has the only specialist severe behaviour program in the Asia Pacific Region. We will not turn anybody away and provide every Autism specific service. I'm the CMO and head of the marketing, communications, events and fundraising functions, sit on the executive and report directly to the CEO and Board.



ONCALL Group

• Australia
• Community Services
• 100 - 200 Employee

• Executive Marketing Manager

  • Mar 2017 - Feb 2019

  The ONCALL Group is a market leading disability, NDIS and Child, Youth & Family service provider in Victoria with 5 operational business units operating in different areas of disability, NDIS, child youth and family and training. I write marketing strategy for all the business units, develop campaigns and oversee a creative team in the delivery of content. The ONCALL Group is a market leading disability, NDIS and Child, Youth & Family service provider in Victoria with 5 operational business units operating in different areas of disability, NDIS, child youth and family and training. I write marketing strategy for all the business units, develop campaigns and oversee a creative team in the delivery of content.



Ethical Switch

• Australia
• Consumer Services

• Head of Business Partnerships

  • Apr 2015 - Mar 2017

  Sourcing ethical products and services is what we're all about. We compare everyday service providers and tell you who is the most ethical. We then channel our profits to our charity partners. People who want ethical solutions benefit, ethical companies benefit and our charity partners benefit. Everybody wins Sourcing ethical products and services is what we're all about. We compare everyday service providers and tell you who is the most ethical. We then channel our profits to our charity partners. People who want ethical solutions benefit, ethical companies benefit and our charity partners benefit. Everybody wins



Travel Design International

• Business Development Manager

  • Jan 2013 - Jun 2013

  Travel Design International (TDI) is a boutique agency managing multi-million dollar accounts. I held a multi-faceted role of marketing strategy, business development and marketing implementation. Clients included trade unions, CMFU, ASU, AMWU, AWU, Box Hill TAFE, ACU, Catholic Education, Polaris Motor vehicles. I left the role to pursue full-time MBA study.Strategic Marketing:• Developed and implemented a new sales marketing and strategy and business plan broken down to marketing campaigns and tactical activities.• Developed new services, products and sales distribution channels and cost effective marketing strategies, identified ways of raising the profile of TDI in the corporate market and marketing on behalf of clients in a co-branded capacity. • Oversaw website enhancements with SEO, keywords articles and special offers for: www.traveldesigninternational.com.au.• Developed an e-marketing strategy using Google Advertising and Google Analytics and successfully used SEO and keywords to increase page rank to 2nd for ‘Corporate Travel South Melbourne’ amongst very strong competition.Business Development:• Ran competitions to increase brand awareness and attract new business.• Successfully signed 15 Trade Unions worth $5M, and other clients worth $1M total.• Created effective pricing strategies and a new client induction strategy.Marketing Campaigns:• Developed and delivered EDM campaigns and tracked and evaluated those campaigns.• Produced a range of marketing collateral for local store marketing campaigns.• Created a brochure on the benefits of Travel Design and developed co-branding material on Publisher.



The Departure Lounge

• Account Manager

  • Jun 2010 - May 2012

  The Departure Lounge (TDL) is a corporate and leisure travel agency with niches in the fashion and construction industries. In a joint sales and marketing role, I managed key corporate clients, worth $500,000 - $5M each.Sales Successes:• Generated end-to-end revenue maximisation strategies for client accounts and identified opportunities to provide a value-add and cost-savings for clients whilst maximising revenue for The Departure Lounge.• Negotiated specific route deals with providers; airlines, hotels & cars on behalf of key clients, rates at hotels & negotiated airfares for corporate accounts, saved costs & maximised margins. • Analysed and assessed most profitable revenue lines for company, maximised opportunities, and minimised less profitable services & maintaining benefit for client accounts.• Maximised opportunities to promote and generate Leisure travel from the client accounts, utilising marketing collateral, to increase it from 0% to 5% of overall sales.• Successfully achieved a 15% increase in gross sales of the biggest account, Forever New.• Maintained 100% retention rate of corporate accounts, much higher than industry standard.Marketing:• Created co-branded marketing collateral, newsletters and event materials.• Created ideas for marketing campaigns and website campaigns, e.g. travel insurance • Liaised with the web designers to implement web-based marketing campaign. • Created and implemented B2B marketing strategies: co-branding, relationship marketing.



Travel Beyond Group

• Australia
• Travel Arrangements
• 1 - 100 Employee

• Operations Manager

  • Jan 2008 - Jan 2009

  Travel Beyond is a boutique travel agency that has grown to $50M revenue. Headhunted to establish the business in Melbourne, previously based in Sydney. Travel Beyond focuses on servicing Film production companies, as well as Red Bull. Business Operations Management:• Successfully established Travel Beyond brand presence and client base in Victoria through customer-focused marketing strategies, business development and attracted new business.• Managed staff, business operations, business development, marketing, and day-to-day finance.• Liaised with head office in Sydney - daily progress reporting and monthly management reports.• Involved in the Red Bull air race in Perth and represented Travel Beyond at the event.• Successfully took business from a start up to $6M revenue in 12 months!• Achieved set goals and built business up to be sustainable before handing it over.Team Management:• Successfully created high performance business teams.• Recruited, hired, trained and managed up to 6 staff and conducted performance appraisals.Sales, Marketing and Brand Building:• Created strategic B2B marketing campaigns including brand awareness campaigns, building brand equity, relationship marketing, strategic analysis of market trends. • Successfully established multi-million dollar core client base in Royal Melbourne Hospital precinct. • Successful business development and relationship marketing using relationships to create clients in the Melbourne Health precinct, research organisations; LUDWIG, VIDRL, WEHI and branches of the University of Melbourne.



Flight Centre Travel Group

• Australia
• Travel Arrangements
• 700 & Above Employee

• Team Leader

  • 2002 - 2005

• Team Leader

  • 2002 - 2005