Experience

Central Highlands Regional Council

• Australia
• Government Administration
• 100 - 200 Employee

• Acting Senior Public Relations Officer

  • Nov 2022 - Present

• Public Relations Officer

  • Jun 2022 - Nov 2022



Stantec

• Canada
• Design Services
• 700 & Above Employee

• Marketing Specialist

  • Nov 2021 - Jun 2022

• Marketing Specialist

  • Feb 2019 - Nov 2021

  • Coordination and management of project proposals for Stantec architecture and engineering business centres. • Consultation for interview preparation, presentations, and articles. • Writing and editing of short and long-form technical documents. • Adding creativity to writing when needed for engagement and persuasiveness. • Adhering to brand and voice guidelines. • Account management and general business development. • Managing large teams, driving action items and maintaining schedules and budgets.• Knowledge sharing of best practices, and proactively engaging with the larger Marketing Team.



Youth Central

• Canada
• Civic and Social Organizations
• 1 - 100 Employee

• Communications Coordinator

  • Feb 2018 - Feb 2019

  • Implemented communications-related tactics according to the strategic plan. • Lead and implemented the re-design and re-write of the website using Wordpress, custom HTML, and CSS. • Initiated, created and distributed a monthly newsletter using MailChimp. • Supported all graphic design needs using Adobe software. • Created the online annual report, and printed executive summary. • Wrote content for, maintained and tracked all social media activity (Facebook, Instagram, Twitter). • Initiated and implemented the use of paid social media ads for campaigns. • Strengthened organization brand, and ensured consistency throughout communications and marketing materials. • Took and edited photos for special events. • Initiated a "youth photography program" that helped with organizational marketing needs and also honed the creative interests of youth volunteers. • Managed the "Youth Are Awesome" program, assisting 15+ young bloggers with writing, editing and communication skills.



Colour

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Engagement Coordinator

  • Jul 2017 - Feb 2018

  • Implemented digital strategy for Nestle Canada, Aurora Cannabis and Farmers Dairy. • Managed social communities on Facebook, Twitter, LinkedIn using SMM software. • Mitigated consumer concerns through chat and email using Salesforce Marketing Cloud. • Wrote articles for knowledge bases using brand voices. • Assisted in media training for Bay Ferries and Atlantic Lottery Corporation. • Managed Farmers Dairy tent and brand ambassadors at a marathon event. • Implemented digital strategy for Nestle Canada, Aurora Cannabis and Farmers Dairy. • Managed social communities on Facebook, Twitter, LinkedIn using SMM software. • Mitigated consumer concerns through chat and email using Salesforce Marketing Cloud. • Wrote articles for knowledge bases using brand voices. • Assisted in media training for Bay Ferries and Atlantic Lottery Corporation. • Managed Farmers Dairy tent and brand ambassadors at a marathon event.



Doors Open Halifax

• Communications Coordinator (Internship)

  • Apr 2017 - Jun 2017

  • Proposed and implemented the digital strategy of paid, owned and earned media that attracted over 35,000 event attendees. • Increased social following by 30%. • Developed relationships with media/bloggers who promoted the event via television, radio and social media. • Promotions made by CTV Morning Live, News 95.7, and Global News. Articles are written by Chronical Herald, Halifax Metro, and DestinationHalifax • Scoped and hired exciting entertainment for various venues. • Created live content during the event and communicated with board members, volunteers, media and public. • Designed marketing materials and print advertisements using Indesign/Photoshop. • Re-organized, updated and maintained the website using WordPress. • Hired entertainment that attracted and engaged with visitors. • Updated media list, advisories, and press releases. • Assisted board members with other duties including logistics and mapping of venue locations, volunteer recruitment, training, assisting with volunteer appreciation party,



Tommy's Restaurant

• Senior Server/Bartender

  • Sep 2015 - Aug 2016

  • Initiated appropriate communication with employees to ensure the proper quality of cleanliness, teamwork and customer service in the restaurant. • Entrusted as a model employee to train new servers with proper restaurant and bartending etiquette by coaching trainees, demonstrating drink/food preparation and encouraging an enthusiastic and informative attitude towards customers to ensure positive food and service satisfaction. • encouraged positive attitudes throughout busy times, making recommendations when necessary and participating in volunteer events. • Maintained professional relationships with frequent restaurant guests by initiating engaging conversation, memorizing usual drink/food orders and providing exemplary service to ensure their return as valued customers.



Halifax Regional Municipality

• Canada
• Government Administration
• 700 & Above Employee

• Aquatic Supervisor

  • Jan 2009 - Aug 2015

  • Organized and facilitated a fun and educational Jr. lifeguard summer camp for 20, 11-15 year olds with a variety of lessons, activities and field trips over an 8-week period. • Informed, advised and maintained positive relationships with patrons, students and their parents as a lifeguard and water safety instructor to ensure a safe and enjoyable recreational service for the community. • Created and implemented swimming lesson plans for all levels, and effectively evaluated students through personalized activities and detailed report cards. • Responded quickly, efficiently and appropriately for several emergency situations.