Jonas Jaanimagi
Technology Lead at IAB Australia- Claim this Profile
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Swedish -
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Bio
Brendon McFarlane
I had the pleasure of being mentored by Jonas for almost a year. His guidance and situational awareness provided great clarity through my own journey entering senior management and the ability to manage key stakeholders. This included recommending a number of valuable exercises and relatable content to bring context to situations. The industry experience Jonas was able to transfer helped provide scalable and relevant solutions, allowing these ideas to be an integral part of professional and company growth. Always a phone call away and happy to provide input whenever he's available, Jonas will be a quality asset to any board, business, or mentoree in the future.
Pete Harrington
Genuine, generous, incredibly intelligent and smart are just some of the words and phrases that come to mind when I think about Jonas. I’ve been fortunate enough to see Jonas present and take part in panel discussions at a variety of Media & Advertising events. Above all, I have been impressed with Jonas’ ability to articulate complex industry issues in a format for multi-level experience people to understand very simply and easily. And, of course, his commitment... I believe there was one event I saw him on crutches! :-) Jonas is a true asset for any organisation and comes with my heartfelt recommendation.
Brendon McFarlane
I had the pleasure of being mentored by Jonas for almost a year. His guidance and situational awareness provided great clarity through my own journey entering senior management and the ability to manage key stakeholders. This included recommending a number of valuable exercises and relatable content to bring context to situations. The industry experience Jonas was able to transfer helped provide scalable and relevant solutions, allowing these ideas to be an integral part of professional and company growth. Always a phone call away and happy to provide input whenever he's available, Jonas will be a quality asset to any board, business, or mentoree in the future.
Pete Harrington
Genuine, generous, incredibly intelligent and smart are just some of the words and phrases that come to mind when I think about Jonas. I’ve been fortunate enough to see Jonas present and take part in panel discussions at a variety of Media & Advertising events. Above all, I have been impressed with Jonas’ ability to articulate complex industry issues in a format for multi-level experience people to understand very simply and easily. And, of course, his commitment... I believe there was one event I saw him on crutches! :-) Jonas is a true asset for any organisation and comes with my heartfelt recommendation.
Brendon McFarlane
I had the pleasure of being mentored by Jonas for almost a year. His guidance and situational awareness provided great clarity through my own journey entering senior management and the ability to manage key stakeholders. This included recommending a number of valuable exercises and relatable content to bring context to situations. The industry experience Jonas was able to transfer helped provide scalable and relevant solutions, allowing these ideas to be an integral part of professional and company growth. Always a phone call away and happy to provide input whenever he's available, Jonas will be a quality asset to any board, business, or mentoree in the future.
Pete Harrington
Genuine, generous, incredibly intelligent and smart are just some of the words and phrases that come to mind when I think about Jonas. I’ve been fortunate enough to see Jonas present and take part in panel discussions at a variety of Media & Advertising events. Above all, I have been impressed with Jonas’ ability to articulate complex industry issues in a format for multi-level experience people to understand very simply and easily. And, of course, his commitment... I believe there was one event I saw him on crutches! :-) Jonas is a true asset for any organisation and comes with my heartfelt recommendation.
Brendon McFarlane
I had the pleasure of being mentored by Jonas for almost a year. His guidance and situational awareness provided great clarity through my own journey entering senior management and the ability to manage key stakeholders. This included recommending a number of valuable exercises and relatable content to bring context to situations. The industry experience Jonas was able to transfer helped provide scalable and relevant solutions, allowing these ideas to be an integral part of professional and company growth. Always a phone call away and happy to provide input whenever he's available, Jonas will be a quality asset to any board, business, or mentoree in the future.
Pete Harrington
Genuine, generous, incredibly intelligent and smart are just some of the words and phrases that come to mind when I think about Jonas. I’ve been fortunate enough to see Jonas present and take part in panel discussions at a variety of Media & Advertising events. Above all, I have been impressed with Jonas’ ability to articulate complex industry issues in a format for multi-level experience people to understand very simply and easily. And, of course, his commitment... I believe there was one event I saw him on crutches! :-) Jonas is a true asset for any organisation and comes with my heartfelt recommendation.
Experience
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IAB Australia
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Australia
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Advertising Services
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1 - 100 Employee
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Technology Lead
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Jan 2017 - Present
Leading the work of the IAB in Australia to better enable the output and councils responsible for Advertising Operations, Technology and Data. Leading the work of the IAB in Australia to better enable the output and councils responsible for Advertising Operations, Technology and Data.
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REA Group
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Australia
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Online Audio and Video Media
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700 & Above Employee
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Head of Media Strategy & Operations
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Oct 2013 - Nov 2016
REA Group is a multinational digital advertising company specialising in property.As Head of Media Strategy & Operations I was responsible across REA group for all Media Operations & related Technologies and advised upon future Media advertising strategies. We restructured our entire technology stack and established dedicated specialist teams to appropriately support, execute upon and evolve the related products on both the buy and sell sides.
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Head of Media
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Jun 2012 - Oct 2013
As the Head of Media, I was responsible for 90+ staff across five offices - consisting of two National Sales teams, a National Ad Operations team and Research & Strategy departments.
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IAB
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United States
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Advertising Services
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200 - 300 Employee
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Executive Board Member
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Jun 2012 - Nov 2016
Served as a board member for the Interactive Advertising Bureau (IAB) in Australia, on behalf of REA Group. The role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. Served as a board member for the Interactive Advertising Bureau (IAB) in Australia, on behalf of REA Group. The role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.
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Videology, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Director of Product Management, Europe
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Apr 2012 - Jun 2012
Responsible across Europe for the Product Management and roll-out of Videology's Addressable Audience Platform, which was one of the world’s leading data-driven video advertising solutions. Responsible across Europe for the Product Management and roll-out of Videology's Addressable Audience Platform, which was one of the world’s leading data-driven video advertising solutions.
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AdUX
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France
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Technology, Information and Internet
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200 - 300 Employee
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Head of Ad Operations & Publisher Solutions
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Apr 2010 - Mar 2012
Managed both the Ad Operations and Publisher Solutions teams for Hi-media in the UK over a two year period - winning, representing and monetising a wide range of top tier publishers such as The Independent, The Football League, NewsNow and Visit London. Managed both the Ad Operations and Publisher Solutions teams for Hi-media in the UK over a two year period - winning, representing and monetising a wide range of top tier publishers such as The Independent, The Football League, NewsNow and Visit London.
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WebAds
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Netherlands
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Advertising Services
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1 - 100 Employee
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Managing Partner
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Apr 2007 - Apr 2010
Founded and launched WebAds UK, a specialist business and finance digital ad-sales house representing publishers exclusively as a niche high net-worth proposition. Founded and launched WebAds UK, a specialist business and finance digital ad-sales house representing publishers exclusively as a niche high net-worth proposition.
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Digital Look, A Web Financial Group Company
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United Kingdom
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Financial Services
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1 - 100 Employee
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Head Of Operations
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Nov 1999 - Apr 2007
Helped to setup and grow this very successful internet business from 3 staff to +100 over a 7 year period. I was generally involved in most areas of the business - particularly online advertising sales, ad operations and product development. Helped to setup and grow this very successful internet business from 3 staff to +100 over a 7 year period. I was generally involved in most areas of the business - particularly online advertising sales, ad operations and product development.
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Education
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1991 - 1995
UCL
Bachelor Of Arts, Scandinavian Studies -
1993 - 1994
Lund University
Bachelor Of Arts, Swedish Language, History and Literature -
1983 - 1990
Dulwich College
3 A' Levels, Mathematics, Economics and English Lit.
Community
