Leslie Marques, MBA
Account Manager at FOX61/CW20- Claim this Profile
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Bio
Leigh-Ann Zaharevich, M.S.
I greatly appreciate the information that Leslie provided for our listeners on "Today's Woman Network. She helped us understand the difference between advertising and marketing. She also provided powerful information about promoting business. Thank you Leslie for a stellar interview! Listen to the interivew: http://todayswomannetwork.com/program-archives/
Joel McClelland, MBA
Leslie is a true media expert. She takes a cerebral approach to advertising , using her considerable experience and education. At Porter and Chester Institute, Leslie tailored campaigns to our needs, offline and online. She is truly a media consultant, as opposed to an AE trying to get a buy done.
Leigh-Ann Zaharevich, M.S.
I greatly appreciate the information that Leslie provided for our listeners on "Today's Woman Network. She helped us understand the difference between advertising and marketing. She also provided powerful information about promoting business. Thank you Leslie for a stellar interview! Listen to the interivew: http://todayswomannetwork.com/program-archives/
Joel McClelland, MBA
Leslie is a true media expert. She takes a cerebral approach to advertising , using her considerable experience and education. At Porter and Chester Institute, Leslie tailored campaigns to our needs, offline and online. She is truly a media consultant, as opposed to an AE trying to get a buy done.
Leigh-Ann Zaharevich, M.S.
I greatly appreciate the information that Leslie provided for our listeners on "Today's Woman Network. She helped us understand the difference between advertising and marketing. She also provided powerful information about promoting business. Thank you Leslie for a stellar interview! Listen to the interivew: http://todayswomannetwork.com/program-archives/
Joel McClelland, MBA
Leslie is a true media expert. She takes a cerebral approach to advertising , using her considerable experience and education. At Porter and Chester Institute, Leslie tailored campaigns to our needs, offline and online. She is truly a media consultant, as opposed to an AE trying to get a buy done.
Leigh-Ann Zaharevich, M.S.
I greatly appreciate the information that Leslie provided for our listeners on "Today's Woman Network. She helped us understand the difference between advertising and marketing. She also provided powerful information about promoting business. Thank you Leslie for a stellar interview! Listen to the interivew: http://todayswomannetwork.com/program-archives/
Joel McClelland, MBA
Leslie is a true media expert. She takes a cerebral approach to advertising , using her considerable experience and education. At Porter and Chester Institute, Leslie tailored campaigns to our needs, offline and online. She is truly a media consultant, as opposed to an AE trying to get a buy done.
Experience
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FOX61/CW20
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Account Manager
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Jan 2022 - Present
Support sales team by managing the back end after the sale. Live in Wide Orbit to ensure client television schedules run as ordered. Handle preempts, monitor inventory and recommend makegoods in flight and on CPP or CPM goals. Gain media buyer approval. Understand media buyer needs to fulfill campaign goals. • Attend sales meetings to keep abreast of sales, product and process information to maintain high quality of service. • Ability to work with extreme accuracy in a fast-paced environment and tight log deadlines. • Proficient in Wide Orbit and other media software as needed. Show less
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My Advertising Works
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Advertising Services
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Advertising Media Buyer
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2013 - 2023
Media buyer for broadcast, cable, print, billboard. Work directly with small business owners to manage advertising, place buys, reconcile invoices, review client needs and budgets, optimize coop, handle requests. Media buyer for broadcast, cable, print, billboard. Work directly with small business owners to manage advertising, place buys, reconcile invoices, review client needs and budgets, optimize coop, handle requests.
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Placemat Advertising
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United States
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Advertising Services
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Independent Contractor
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Jan 2015 - Dec 2021
Source and cold call to connect businesses with hyper-local advertising. Source and cold call to connect businesses with hyper-local advertising.
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Advertising Works, LLC
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Hartford, Connecticut Area
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Media Consultant
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2009 - 2013
Helped independently-owned businesses compete by creating and implementing effective media plans which included broadcast and cable television, radio, print and direct mail depending on their current goals and budget. Helped independently-owned businesses compete by creating and implementing effective media plans which included broadcast and cable television, radio, print and direct mail depending on their current goals and budget.
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WFSB TV
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Media Consultant/ Sr. Account Executive
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2004 - 2009
Helped Advertising Agencies and Local Businesses meet Marketing Objectives through the Broadcast Television Media. Generated new business to the station while helping clients fulfill their objectives. Negotiated rates and ratings, worked in a team with sales, research, video production, marketing and traffic. Sourced via cold calling, referrals and other means. Helped Advertising Agencies and Local Businesses meet Marketing Objectives through the Broadcast Television Media. Generated new business to the station while helping clients fulfill their objectives. Negotiated rates and ratings, worked in a team with sales, research, video production, marketing and traffic. Sourced via cold calling, referrals and other means.
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RJS Associates
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Sr. Recruiter, CPC, Information Systems
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1997 - 2002
Full Life Cycle Recruiting. Partnered with hiring managers to understand their needs and deliver qualified candidates for long term success. Sourced candidates with Applicant Tracking System (ATS), referrals and other means. Cold called and qualified candidates via interviewing and reference checks. Full Lifecycle Technical Recruiter = Directed candidates through the placement process. Negotiated with mid-to-senior level managers. Clients included top Insurance, Manufacturing, Hospital, and Service companies throughout Greater Hartford. Show less
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CT Commission of Fire Protection and Control
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Windsor Locks, CT
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Marketing Consultant, contract
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Apr 1997 - May 1997
Developed Marketing Plan for Juvenile Firesetter Program, Firehawk. Developed Marketing Plan for Juvenile Firesetter Program, Firehawk.
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Education
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Rensselaer Polytechnic Institute
MBA, Marketing -
Eastern Connecticut State University
BA, Psychology, Minor Communications