Director of Product Design

• Jan 2023 - Present

Senior Manager of UX Design

• Jul 2022 - Jan 2023

Manager of UX Design

• Jan 2022 - Jul 2022

Delivers a clear vision of best-in-class designs to senior executives and customers• Crafts UX engagements that exceed customer expectations by partnering with key product stakeholders (including but not limited to: UX researcher, product owners, tech leads, developers, medical team) to understand and support product business goals, advocating user-centered design industry best practices, and effectively managing UX resources• Translates ideas, business opportunities, research and creative vision into tangible products and services that provide clear, usable, useful and desirable outcomes for usersLeads the user experience design and research discipline including building a strong team of design professionals as well as continuously improving UX capabilities, tools, processes and best practices• Coaches, mentors and inspires the team of user experience professionals with loyalty, commitment, and quality of delivery• Responsible for all engagements including all UX project deliverables (ie. user research, concepts, wire framing, prototypes, specifications (on components, behaviors and usage), project timelines and deliverables.• Leads overall UX strategy and turns complex interaction into intuitive user experiences• Posses a deep and recognizable commitment to user empathy• Designs responsive and accessible cross vertical services and applications - delivering UX work within an agile production• Built and continues to evolve 2 design systems (Web and Mobile) that empower our product teams to work cross-functionally, uniting the work of design and development, but they also have significant impact on our speed, customer experience and consistency across verticals/platforms. Show less

Senior UX Designer

• Jun 2021 - Jan 2022

Lead UX/UI Designer

• Oct 2018 - Jan 2022

• Led the design of a new visual system for the Constant Therapy and Constant Therapy Clinician Android and iOS apps for speech, memory, and cognitive therapy. The revised apps improved revenue by 30% in the first quarter after launch. ° Crafted system level design elements - iconography, type, color, components, templates -- while balancing implementation, aesthetics, and accessibility needs ° Translated a new brand identity (initially developed for the corporate Web site) into a more appropriate and usable form for the apps ° Worked with the marketing team to extend the visual system back into the Web site design and other collateral • Improved development efficiency by introducing clickable prototypes to clarify requirements for users, stakeholders, and developers ° Collaborated with designers, product managers, clinicians, and developers to draft initial prototypes in InVision ° Developed prototypes for usability testing with used results to evolve design ° Documented elements in Zeplin and requirements in Jira stories for developers • Worked cross-functionally with Engineering, QA and Product Managers to ship the team's highest quality product to date ° Worked with QA and developers to make sure all assets were correctly implemented, and adapted designs as necessary for technical constraints ° Helped QA team identify and prioritize design-related bugs Show less

Senior Visual Interaction Designer

• Jun 2020 - Aug 2021

• Lead Visual Designer for the SAAS Iron Mountain mobile app. Created multiple animations for the app (ie: Fly to cart; splash screen, wait animation) • Work alongside UX strategists, researchers, UX designers, developers and product managers to implement user centered design across a variety of digital products (ie: web applications, internal platforms, B2B and B2C services) • Developed 2 complete design systems (mobile / web) for Iron Mountain based on Material Design using accessibility guidelines. Collaborate with team members to identify and develop reusable design components Show less

Senior Digital Graphic Designer

• May 2018 - Oct 2018

• Lead the rebrand for our company, The Learning Corp, as well as our products, Constant Therapy and Constant Therapy Clinician • Developed brand guidelines • Created effective B2B and B2C marketing collateral (print & digital) • Designed graphics to support marketing campaigns – email, digital advertising, video, product documentation, and landing pages • Created and maintained a digital archive for all creative assets • Illustrated over 100 images for a new task in the Constant Therapy and Constant Therapy Clinician app • Created landing pages for our website including a collaboration landing page with the American Heart Association Show less

Art Director

• Oct 2016 - May 2018

• Led development of re-brand for Mary Jane® Candy, seasonal innovations, product updates and redesigns ° The rebrand was targeted to old-fashioned candy lovers, positioning Mary Jane® candy as the timeless taffy brand that evokes warm memories with an original, full flavored blend of simply crafted ingredients • Ensure brand standards are appropriately integrated into all final visual designs to create a consistent brand experience • Manage and prioritize the workload on assigned projects with internal design team • Proactively drive multiple packaging projects from concept to production while ensuring designs consistently meet deadlines • Collaborate with multiple departments, creating visual designs such as catalogs, digital renderings and event collateral and signage • Contribute to the teams’ knowledge in design and technical expertise and continuously look for ways to improve the brand Show less

Senior Graphic Designer / Senior Packaging Designer

• Mar 2011 - Oct 2016

• Managed an in-house design team of 5 people • Art directed photo shoots with professional photographers and food stylists • Development of new brand, brand style guides, product redesigns for bags, boxes, labels and master cases • Designed all digital assets for the company website (www.nationalfish.com) as well as the retail website (www.matlaws.com) • Ensured that designs complied with a variety of exacting technical requirements, such as manufacturing and production needs as well as regulatory requirements for food labeling • Responsible for QA of finished products (from web to print projects) Show less

Pre-press Graphic Designer

• Jan 2008 - May 2009

• Design and print of direct mailers, menus, stationary, brochures and ads • Design and print of direct mailers, menus, stationary, brochures and ads

Art Director

• May 2004 - Aug 2007

• Designed logos and graphic elements for clothing ranging from hats and visors to shirts and pajamas • Designed prints on towels from creative concept to physical creation • Worked with overseas vendors in the production of towel prints • Designed logos and graphic elements for clothing ranging from hats and visors to shirts and pajamas • Designed prints on towels from creative concept to physical creation • Worked with overseas vendors in the production of towel prints