Manager, eCommerce Merchandising

• Apr 2023 - Present

Asst. Manager, eCommerce Merchandising

• Oct 2022 - Apr 2023

Responsible for the on site shopping experience for Bradford Exchange, Bradford Exchange Canada, Hamilton Collection, and Ashton Drake Galleries. Lead website A/B testing initiatives and develop Merchandising Roadmap for future tests and projects aligned with company goals and available resources. Partner with leaders of 9 product divisions to execute merchandising strategy, share A/B test reporting and recommendations, selling opportunities, and manage on site promotions. Work closely with creative team in development of site assets, copy direction, and evaluation of ad-hoc project and job requests from product divisions and marketers. Manage a highly visible team of 2 direct reports. Merchandisers are responsible for new product optimization, homepage publishes, taxonomy, PLP and search page campaigns, typeahead, PDP messaging, product recommendations, URL redirects, and post purchase offers. Merchandising also manages the delivery console rules and creative site assets for major holidays - Christmas, Valentine's Day, Mother's Day and Father's Day including homepage rotators, tippy top, PLP badging, PDP banner messaging, and HTML countdowns, making twice daily updates indicating outbound delivery expectations based on shipping time and available inventory. Show less

eMerchandising Specialist II

• Sep 2019 - Oct 2022

Successfully executed each of our 4 sites to Responsive design, implementing new selectors and built, tested, and troubleshooted new site experiences and actions to work responsively.Expanded post purchase cross sell program to include Hamilton Collection and Bradford Exchange Canada, global offers, and Warranty cross sells. Continue to work with product divisions to optimize cross sell opportunities.Subject matter expert in Monetate, executing A/B tests, content insertion, and personalization. Report changes in KPIs to determine, along with the scope of larger company goals, the success of A/B testing.Drive weekly homepage updates including site navigation for 4 websites promoting top sellingproducts, national holidays and relevant cultural events. Show less

eCommerce Merchandiser

• Oct 2018 - Sep 2019

Continuously work to optimize Cobra Electronics and Escort Radar sites for user functionality, customer journey, increased conversion rates and average order value.Maintain site navigation, category assortment, pricing, and promotions on DTC website, channel, and marketplaces.Coordinate, plan and request all digital assets to launch promotional campaigns and build responsive landing pages.Plan and maintain promotional calendar, strategizing with email marketing, digital channels, and affiliate marketing program.Collaborated with SEO vendor to implementing SEO best practices to improve search functionality and site performance.Work closely with product development and channel marketing to execute successful product launches.Launched eBay marketplace initiative to move opportunity SKUs and liquidate usable inventory.Run daily reports monitoring SAP/ Shopify communication errors and work to improve functionality. Show less

eCommerce Digital Specialist (Contract)

• May 2018 - Oct 2018

Brought on to help transition the current platforms (Drupal Commerce) onto the Shopify platform, monitoring A/B testing.After completion of the contracted project, joined the team as a permanent employee.

eCommerce Marketplace Associate

• Oct 2016 - Apr 2018

Create product listings on Amazon, eBay, and Shopify via omni-channel inventory management platform using SEO strategy and competitive analysis. Communicate with vendors regarding product details, product development collaborations, and pricing strategies. Manage customer service tasks including email messages, phone calls, return/ exchange requests. Work under operations manager on ecommerce projects, creating progress/ error reports and troubleshooting inventory control issues of 30,000+ SKUs. Test new platforms and applications for functionality and user experience. Show less

Catalog/ eCommerce Marketing Assistant

• Jan 2014 - Jul 2015

Oversee photo shoots for catalog and website, managing inventory pulls and managing the photo shoot process. Contribute concepts for fashion forward catalog covers to a executive team, style merchandise and props to create cohesive themes and ideas for each season. Retouch images in Photoshop, organizing an archive of product images for future use. Collaborated with graphic and merchandising teams to redesign existing website, reorganizing categories and subcategories for optimal user experience. Add new products to website and update existing products, selecting image and writing copy for SEO best practices. Run daily SEO reports of customer search activity, making changes to optimize website and improve conversion rates. Build HTML landing pages and targeted banners to promote new product lines. Show less

Web Coordinator (Contract)

• Sep 2013 - Jan 2014

Coordinated creation, development, and execution of new website launch, including design decision and direction. Manage back end data & domain transfers from previous web platform to Shopify. Designed and created targeted email blasts promoting in-store events and sales. Wrote and edited product descriptions and managed all photo uploading to online store. Synched online inventory with physical inventory to ensure seamless transactions. Coordinated creation, development, and execution of new website launch, including design decision and direction. Manage back end data & domain transfers from previous web platform to Shopify. Designed and created targeted email blasts promoting in-store events and sales. Wrote and edited product descriptions and managed all photo uploading to online store. Synched online inventory with physical inventory to ensure seamless transactions.

Sales & Marketing Coordinator

• Dec 2011 - Nov 2012

Spearheaded the launch of a new website, working with both graphic design and SEO to drive web traffic, boost online sales, and improve brand image. Responsible for creating and executing the marketing plan based on analyzing quarterly sales reports. Expanded social media presence by creating weekly contests on Facebook, encouraging and increasing fan interaction. Managed email marketing campaign by designing creative mailers in Adobe Dreamweaver and sending 2-3 targeted, error-free emails per week to client database, promoting upcoming events, promotions, and the monthly newsletter. Designed and printed all in house marketing collateral, such as signage, flyers, and coupons using Adobe Illustrator. Completed assigned projects from the owner while simultaneously taking on projects from department heads, prioritizing based on importance and urgency. Managed event direction and execution, planning in-store events to increase revenue and attending off-site events on behalf of the company to raise brand awareness. Coordinated advertising efforts, designing bench ads, printed ads, and online ads. Show less

Web Editor

• Aug 2009 - Jul 2010

Responsible for the styling and production of all product/catalogue shots and website content photo shoots. Creatively contributed to bi-weekly direct mailers and editorial photo shoots. Scheduled and managed a team of photographers, interns, and models. Styled fashion shows and events; handling fashion loans and sample trafficking. Coordinated on-site event production and managed backstage. Responsible for the styling and production of all product/catalogue shots and website content photo shoots. Creatively contributed to bi-weekly direct mailers and editorial photo shoots. Scheduled and managed a team of photographers, interns, and models. Styled fashion shows and events; handling fashion loans and sample trafficking. Coordinated on-site event production and managed backstage.