Experience

Pacific Biodiesel Technologies, LLC

• United States
• Renewables & Environment
• 1 - 100 Employee

• Marketing Director

  • Mar 2016 - Present

  With more than 30 years of brand strategy, corporate communications and marketing experience, Joy Galatro spearheads marketing, PR and product sales initiatives for Pacific Biodiesel and its sister company, Maiden Hawaii Naturals, LLC – both companies founded by renewable energy pioneers, Bob and Kelly King. For Pacific Biodiesel, she helps promote the benefits of clean, locally made biodiesel as part of Hawaii's renewable energy mix. For Maiden Hawaii Naturals, her focus is marketing the company's sustainable farming practices and local production of culinary oils, natural cosmetic ingredients and clean beauty products. Joy develops and implements strategies to connect a variety of audiences with the "full circle sustainability" focus of these companies, which demonstrate a system of renewable energy, recycling and diversified agriculture to support greater energy security and food security in Hawaii.



Walker Brands

• United States
• Advertising Services
• 1 - 100 Employee

• VP Brand Strategy

  • Feb 2000 - Oct 2015

  As brand strategist, I planned and conducted comprehensive discovery initiatives, including stakeholder and customer interviews, competitive analysis, communications audits, experience assessments, trend analysis, and market research. Composed authentic and distinct brand positioning then collaborated with creative teams to develop concepts that expressed the brand story (visuals, voice and experience). Planned and launched brand programs that encompassed all aspects of a client’s organization, including training programs, marketing, culture-building and public relations, all in support of the approved brand strategy. Highlights:• Horizon Bay Retirement Living – Developed the brand strategy to reposition this leading senior living company centered around the promise line, "Your Story Continues Here." Created concepts and initial communications program. Designed an innovative branded sales experience process targeting visiting prospective residents that achieved a 10% increase in tours and sales conversations. The overall brand helped differentiate the company and build a united culture among its communities nationwide. Earned 2 Best of the Best Awards from Assisted Living Federation of America and 14 National Mature Media Awards.• Aubrey Organics – Evolved the brand for this pioneering producer of all-natural hair, skin and body products. Established a brand strategy that inspired a complete redesign of Aubrey’s product packaging, website, collateral and trade show booth, which won national recognition with a “2014 American Graphic Design Award” and “2015 American Packaging Design Award” by Graphic Design USA. • Walker Brands – As an agency principal, I supported strategic planning, coaching, hiring, marketing and daily operations of the agency. Spearheaded the agency’s shift to offering strategic branding services and handled agency promotions, public relations and speechwriting.



TECO Energy

• United States
• Utilities
• 700 & Above Employee

• senior coordinator, marketing communications

  • 1995 - 2000

  Developed and led an in-house account team at Tampa Electric, serving the growing marketing needs of multiple TECO Energy subsidiaries. Editor of monthly newsletter to 500,000+ customers, writer for employee newsletter and marketing collateral, speech writer for company executives, trade show and special event planning. Participated in many professional development courses offered by the company, including comprehensive leadership training and Targeted Selection interviewing strategies. Developed and led an in-house account team at Tampa Electric, serving the growing marketing needs of multiple TECO Energy subsidiaries. Editor of monthly newsletter to 500,000+ customers, writer for employee newsletter and marketing collateral, speech writer for company executives, trade show and special event planning. Participated in many professional development courses offered by the company, including comprehensive leadership training and Targeted Selection interviewing strategies.



Ringhaver Equipment Company

• marketing coordinator

  • 1991 - 1995

  Developed employee and customer communications, marketing, and special events, including annual employee award gala. Developed employee and customer communications, marketing, and special events, including annual employee award gala.



Florida Design Communities (WCI)

• marketing specialist

  • 1988 - 1991

  Coordinated marketing, special events and public relations for the company's Sun City Center retirement community and Walden Lake Polo and Country Club community. Editor of customer and employee newsletters. Coordinated marketing, special events and public relations for the company's Sun City Center retirement community and Walden Lake Polo and Country Club community. Editor of customer and employee newsletters.