Chan Mogrong

Digital Marketing Manager at Jim Thompson
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok City, Thailand, TH

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Credentials

  • INSIDE LVMH certificate
    LVMH
    Jul, 2022
    - Nov, 2024

Experience

  • Jim Thompson
    • Thailand
    • Retail
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Sep 2022 - Present

      Results-driven digital marketing leader with a successful track record in strategic campaigns, cross-functional collaboration, and innovative brand strategies. Expertise in driving business growth and brand success through insight, creativity, and logic.* Led strategic digital marketing efforts across Fashion, Home Furnishings, and Hospitality units, orchestrating impactful collaborations and successful market entries, including Jim Thompson x #Panpuri.* Led the brand marketing activation in Chinese market* Spearheaded branding creative content strategy and production initiatives, achieving a remarkable 300% increase in global Google search volume.* Oversaw PR activities, enhancing brand visibility and reputation management, resulting in improved brand recognition and engagement.* Managed a creative team of 2 graphic designers, elevating brand aesthetics and messaging through innovative content strategies.* Indirectly managed 2 marketing executives, providing guidance and support in executing strategic digital marketing efforts for diverse units.* Developed and executed engaging campaigns, such as #IWD2023 and #PrideMonth2023, driving significant brand awareness and audience engagement.* Maximized brand exposure through strategic partnerships.* Led strategic music curation for retail stores and F&B outlets, enhancing the overall in-store experience and customer engagement. Show less

    • Independent Digital Marketing Consultant
      • Jul 2020 - Aug 2022

      * Formulated and executed innovative digital growth strategies, expanding brand visibility in local and international markets.* Developed and implemented comprehensive digital strategic plans, aligning them with business objectives and driving revenue growth.* Leveraged analytics to optimize performance marketing efforts, resulting in enhanced campaign effectiveness and impressive ROI.* Collaborated cross-functionally to ensure consistent brand messaging and a seamless customer experience.* Led digital initiatives, including SEM, social media, email marketing, and influencer partnerships, driving brand recognition and engagement.* Monitored KPIs and provided actionable insights, contributing to continuous improvement in digital marketing performance.* Stayed abreast of industry trends and applied best practices, fostering innovation and driving competitive advantage. Show less

    • Content Planner/Strategist
      • Dec 2019 - Aug 2022

      * Planned compelling content for Jim Thompson Fabrics, No.9 Thompson, and Fox Linton.* Developed effective communication strategies for online campaigns.

    • Marketing Support Specialist
      • Feb 2019 - Nov 2019

      * Drive content marketing strategies for Jim Thompson Fabrics and Fox Linton, enhancing brand visibility and engaging target audiences through compelling and relevant content.* Led the Creative/Art #TheSilkStory Project, showcasing the brand's rich heritage and unique story through captivating visuals and narratives.* Develop and execute communication strategies, ensuring consistent brand messaging and positioning across channels and touchpoints.* Monitor social media platforms and campaign performance, optimizing engagement, reach, and conversion rates using analytics and insights.* Collaborate with cross-functional teams to create marketing materials, supporting brand initiatives and enhancing customer experience.* Lead online branding initiatives, including website development, user experience optimization, and online reputation management, establishing a strong digital presence and building brand equity. Show less

  • Bungalow17
    • Founder
      • Mar 2022 - Present

      www.bungalow17.com www.bungalow17.com

  • Self-employed
    • Bangkok Metropolitan Area, Thailand
    • Brand Strategist
      • Jan 2020 - Present

      Accomplished Brand Strategist skilled in developing and implementing successful marketing strategies. Results-oriented and self-motivated, I specialize in driving brand success through effective communication and online marketing initiatives. Passionate about leveraging creativity, data-driven insights, and strategic thinking to build and strengthen brands. * Executed content strategy for %Arabica Thailand, enhancing brand visibility and engagement across digital channels. * Formulated brand strategy for NOLA, positioning it for growth and competitive advantage. * Developed and implemented digital marketing initiatives for HiBro, resulting in ROAS 3.0 and driving brand awareness and customer acquisition. * Crafted comprehensive marketing strategies aligned with target audience needs and market trends. * Implemented communication strategies to ensure consistent brand messaging and enhance brand positioning. * Led online marketing efforts, including social media advertising and email marketing, to drive brand awareness and customer engagement. Show less

  • Fox Linton
    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Content marketing strategist
      • Feb 2019 - Aug 2022

      Overseeing Fox Linton content marketing for online communication Overseeing Fox Linton content marketing for online communication

  • Be Basal
    • Bangkok Metropolitan Area, Thailand
    • Marketing Consultant
      • Aug 2018 - Aug 2020

      * Developed and implemented marketing strategies for Be Basal, a skincare/beauty brand. * Created compelling and engaging content to resonate with the target audience. * Planned and executed effective Facebook advertising campaigns. * Designed marketing materials to support brand promotion and sales efforts. * Implemented branding strategies to enhance brand recognition and differentiation. * Developed and implemented marketing strategies for Be Basal, a skincare/beauty brand. * Created compelling and engaging content to resonate with the target audience. * Planned and executed effective Facebook advertising campaigns. * Designed marketing materials to support brand promotion and sales efforts. * Implemented branding strategies to enhance brand recognition and differentiation.

  • PWORK Digital Marketing Agency
    • Chiang Mai, Thailand
    • Project Consultant
      • Jun 2019 - Sep 2019

      * Developed and implemented a comprehensive brand marketing communication plan for a luxury real estate project in Chiang Mai. * Oversaw and planned online content strategies to effectively engage the target audience. * Managed the creation of marketing materials, including ad materials, images, and videos, to showcase the project's unique features and appeal. * Served as the Art/Creative Director, ensuring the visual aesthetics and creative direction aligned with the project's branding and positioning. * Implemented branding strategies to establish a strong and distinctive identity for the luxury real estate project. Show less

Education

  • Srinakharinwirot University
    Bachelor's degree, Design and marketing

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