Experience

Zwift

• Technology, Information and Internet
• 300 - 400 Employee

• Associate Director, Brand and Performance Media

  • Dec 2022 - Present

  Responsible for delivering customer growth and helping build Zwift's in-house media team. I started off with owning the implementation of our Brand Media and that has extended into Performance Media and everything in between. Having past experience working in agency trade desks I understand the nuances of the different ad platforms and more traditional media buys which allows me to interrogate and refine organisational structure and partners to ensure business objectives are being met. We have delivered huge subscriber growth during my time at Zwift whilst building an industry and also the market-leading brand within it. Show less

• Associate Director, Brand Media

  • Apr 2021 - Apr 2023

• Senior Manager, Paid Media Brand Response

  • Dec 2019 - Apr 2021



Strike Social

• United States
• Advertising Services
• 100 - 200 Employee

• Head of Digital Accounts EMEA

  • Feb 2017 - Nov 2019

  Responsibility for the retention and strategic expansion of relationships within a growing and diverse client base. Our network includes brands such as Johnson and Johnson, Nikon, Beats, Heineken, Bose, Nike, Chanel, Disney, Honda and many more. Our global team works with some of the biggest media companies and brands in the world to help improve performance on paid search and social channels. Responsibility for the retention and strategic expansion of relationships within a growing and diverse client base. Our network includes brands such as Johnson and Johnson, Nikon, Beats, Heineken, Bose, Nike, Chanel, Disney, Honda and many more. Our global team works with some of the biggest media companies and brands in the world to help improve performance on paid search and social channels.



Energy House Digital

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Account Director

  • Jul 2016 - Feb 2017

• Head of Digital Marketing

  • Jan 2015 - Jan 2017

  Early in his tenure at Energy House Digital, Daniel was identified as a rising talent and was approached by senior management to lead the entire digital marketing team. In his first quarter leading the department net profit figures increased by 14%. Daniel's skills are not limited to but include everything from hands on optimisation & research of campaigns to the creation of local, regional & global strategies, which include SEO, Social Media, Content Strategy, PPC, Display Marketing, App Store Optimisation and much more.Some of Daniel's day to day tasks include:• Managing the professional development of a team of professionals• Devising and implementing best practice training & development programs across the agency• Managing key client & supplier relationships • Improve client's online visibility, drive brand engagement and increase online revenue Show less

• Digital Account Manager

  • Feb 2014 - Feb 2015

  As a account manager Daniel has ownership over a team of executives and is responsible for the planning and execution of campaigns across a series of digital channels. Outside of this Daniel is the main point of contact for all Energy House Digital's clients.His responsibilities include• Ensure agreed KPIs and campaign objectives are being met for each client • Keeping EHD’s directors informed on progress of each client • Work with clients in planning and implementing online campaigns and strategies • Setting and scheduling campaign priorities for search marketing managers to implement • Preparing monthly SEO/PPC reports for clients, presenting these to them along with any recommendations, and agreeing any changes in strategy • Staying up to date with changes and developments in the world of SEO, PPC, and CRO • Ensuring a high level of client retention Show less



Middlesex University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Guest Lecturer - Digital Marketing

  • Feb 2016 - Jun 2016

  It is always a pleasure to engage students and support them on their journeys into digital marketing. In 2016 I was approached by Middlesex University and asked to give two lecturers to both undergraduate and postgraduate students. Below is a short synopsis: First Lecture – 2016 Digital Marketing Trends Here I presented some commercial insights and knowledge into the usage of digital marketing and how marketeers see it evolving in 2016. I was previously asked to give a similar presentation at the Digital Marketing Show - video above. Second Lecture – Google Analytics Workshop During this lecture students were given access to a live Google Analytics account to understand source code, manipulate data and see realtime results. We discussed and fully explored the plethora of analytical insights that Google Analytics has to offer. Finally, we explored how a marketeer can use this data to make strategic decisions for a business. Show less



Bliss

• United States
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Online Marketing Assistant

  • Jul 2013 - Dec 2013

  Upon completion of my masters degree Daniel was was recruited by Elemis's Digital Marketing team to assist in the revitalization of their Bliss brand. Daniel's responsibilities include: • Design and development of email marketing campaigns • Optimize search and display campaigns across Google, Bing, Facebook and Twitter • Monitor and update the back end of http://www.blissworld.co.uk/ • Evaluate and analyze the performance of online campaigns • Monitor and publish content on Facebook, Twitter, Instagram, Youtube etc. • Analyze Online Performance - Google Analytics, Email Campaign Management, CRM Show less



Sears Canada

• Canada
• Retail
• 700 & Above Employee

• Marketing Coordinator

  • Mar 2012 - Sep 2012

  As a Marketing Coordinator Daniel was responsible for implementing marketing campaigns by assembling and analyzing sales forecasts, consumer insights, and competing retailers.At Sears Daniel's focus was the rebranding of a 500 million dollar division (Outdoor Power – Craftsman) exclusive to Sears. In 2012 Craftsman experienced a 5% increase in EBITA.My daily responsibilities included:• Preparing marketing and advertising strategies• Planning and organizing promotional presentations• Developing promotional materials with the graphics department. • Identifying and evaluating product characteristics, market share and pricing.• Exploring opportunities to add value to Sears Show less

• Business Marketing Associate

  • Oct 2011 - Apr 2012

  Provide a variety of administrative support services related to executing the category buying, marketing strategy, and plans for providing effective service and support to the Buyers to achieve shop/category goals. Responsible for in-store marketing for three divisions which include all Craftsman products, Water Softeners, Humidifiers, and Heaters in 191 stores (Full-line, Dealers, and Home-line) across Canada.



IQPC

• United States
• Events Services
• 700 & Above Employee

• Delegate Research Executive

  • Apr 2011 - Oct 2011

  Working directly with fortune 1000 Presidents, VPs, SVPs, EVPs and C-suite executives by offering solutions into strategic issues that shape and define senior executives business environment. My responsibilities include market research, gather collective wisdom from C-level executives, and understand solutions in corporate, public, legal, technology, procurement, logistical, and many other fields. IQPC is a Global Information Service giant with offices in major cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, Bangalore and Sydney. Show less



Amazing Fruit Products

• Food Production
• 1 - 100 Employee

• Marketing Manager - Sports and Recreation

  • Jan 2011 - Apr 2011

  Develop unique and strategically appropriate media plans for the sports and recreation market segments. Worked alongside and developed negotiations with large organizations such as Your Fundraising Source, Muskoka Woods, the Mississauga Marathon, Scotia Bank Marathon, ABC Fundraising. I also, • Compute, organize and execute strategic marketing campaigns • Directed and managed a small team • Report and present to CEO's, Sales Associates, Councils, Directors etc. Show less



Ryerson University

• Canada
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Sep 2010 - Jan 2011

  I also have experience as a research assistant for a highly recognized strategic analyst professor at Ryerson University. As one of two students personally selected by the professor, I quickly gained a greater understanding of how to effectively interpret and analyze various data. These skills will prove beneficial in a highly lucrative and competitive market where an abundance of resources are spent researching clientele, new forms of online marketing, and changing market trends.

• Teaching Assistant

  • Sep 2010 - Dec 2010

  • Responsible for organizing curriculum • Observed students performance, and recorded relevant data to assess progress• Consulted students on a daily basis; both in person and electronically



St. Michael's Hospital

• Canada
• Hospitals and Health Care
• 700 & Above Employee

• Financial Assistant

  • May 2010 - Aug 2010

  As a Financial Assistant at St. Michael’s Hospital, I was responsible for allocating costs, bookkeeping, ROI’s, and budgeting. I was also a leader in a cost saving project that ultimately saved the hospital $15,000. I also, • Participated in fiscal accounting and preparation of financial budgets and forecasts • Prepared new operational procedures for the implementation of the new Harmonized Sales Tax • Leader in a cost savings project that will save the hospital 15,000 annually. Show less