Head of Commercial

• Aug 2022 - Present

Bolt Digital is a consultancy-based media agency that offers a comprehensive suite of services tailored for brands operating within the D2C channel. Best known for their work on reducing CPAs, their entry level products include extensive audits; across either creative or technical channels within the D2C ecosystem. For more bespoke support for scaling or enterprise level clients, services including training in-house teams and AI-driven creative production at scale.D2C Live, is the UK's leading D2C community of over 3,500 UK-brands; best known for the bi-annual D2C Live conferences and the monthly Gamechanger one-day immersive workshops. Show less

Senior Account Director

• Feb 2022 - Aug 2022

Speaker and Ambadsador

• Sep 2022 - Present

Selected to speak at Oxford University (Union) within the "brave new world" project. This included completing the TED Speaker online course, creating a script and speaking to directly to camera. My talk centred around the challenges of being a "young achiever" and discussion around diversity & inclusion within leadership positions. Selected to speak at Oxford University (Union) within the "brave new world" project. This included completing the TED Speaker online course, creating a script and speaking to directly to camera. My talk centred around the challenges of being a "young achiever" and discussion around diversity & inclusion within leadership positions.

Head of DTC

• Sep 2021 - Feb 2022

Head up Direct To Consumer (D2C) at KMI Brands, primarily focussed on Noughty. Responsible for Global DTC P&L, focussing on owned brands and consulting on digital strategy best practice across the business.

Digital Marketing Manager

• Dec 2019 - Sep 2021

Built the D2C department from scratch. Own strategy for CRM, Performance Marketing (PPC, Paid Media, SEO and Affiliates), E-commerce, Social Media and Customer Experience. In first year working at KMI, I achieved 189% YOY net revenue growth, whilst decreasing performance marketing costs by 9% in the UK and 10% in the US. This was achieved through multiple digital marketing tactics employed by the D2C team. A mixture of optimised performance marketing funnels and better website UX/UI resulted in conversion rates by 21% in the UK and 40% in the US YOY. Built out an improved CRM strategy to increase customer returning rate by 11% and 33% in UK and US respectively.Increased Instagram followers by 81% without significant targeted budget for social follower growth while maintaining a above average engagement rate. Launched TikTok and Pinterest brand channels. This resulted in an increase of followers across all channels of 100K+ over a 12 month period. Noughty DTC continues to improve on all key digital metrics in Y2, including YOY revenue growth globally. Show less

CRM Manager, EMEA

• Aug 2019 - Nov 2019

As the power user of the CRM system BlueAnalyzer, I was responsible for multiple campaigns across the marketing funnel, specifically focusing on the EMEA region. As the power user of the CRM system BlueAnalyzer, I was responsible for multiple campaigns across the marketing funnel, specifically focusing on the EMEA region.

Global CRM Manager

• Jan 2019 - Jul 2019

Reporting directly to the CEO, I was responsible for the digital strategy across the entire customer journey and exclusively manage the E-commerce P&L. Within my remit, I oversaw E-commerce, Email Marketing, Performance Marketing and CRM teams. Reporting directly to the CEO, I was responsible for the digital strategy across the entire customer journey and exclusively manage the E-commerce P&L. Within my remit, I oversaw E-commerce, Email Marketing, Performance Marketing and CRM teams.

Digital Marketing Manager

• Jul 2017 - Jan 2019

I was directly responsible for global multi-million-pound campaigns, over several digital platforms. In addition to managing the strategy for campaigns with over £2M monthly in spend on Facebook, I had also created, implemented and optimised the global structure for PPC (with a focus on Google Adwords; averaging £80-100K monthly spend with 300%+ ROI) and was heavily involved in website optimisation using data-driven platforms such as Hotjar, Google Search Console and Google Analytics. I was directly responsible for global multi-million-pound campaigns, over several digital platforms. In addition to managing the strategy for campaigns with over £2M monthly in spend on Facebook, I had also created, implemented and optimised the global structure for PPC (with a focus on Google Adwords; averaging £80-100K monthly spend with 300%+ ROI) and was heavily involved in website optimisation using data-driven platforms such as Hotjar, Google Search Console and Google Analytics.

Marketing Manager

• Jan 2017 - Jul 2017

Starting as an intern, I was exposed to all aspects to the multi-award winning startup. Alongside Accounting and Administration, I was in charge of all aspects of Marketing, PR and Data Analytics. My main responsibilities were: • Creating and implementing digital marketing strategy; including Social Media Management and PPC. • Project Management and Event Management; including the Dragon's Den process and sponsoring a charity bike ride. • Managing CRM systems and creating email campaigns. • Data Analytics and Hypothesis Creation. Show less

Marketing And Public Relations Intern

• Sep 2016 - Sep 2016

• Managed and updated CRM emailing system • Gained knowledge of SEO and PR strategies • Assisted in events; including a Mayfair restaurant relaunch. • Managed and updated CRM emailing system • Gained knowledge of SEO and PR strategies • Assisted in events; including a Mayfair restaurant relaunch.

Sales Consultant

• Mar 2016 - Sep 2016

• Demonstrated the ability to regularly up sell products; consistently meeting KPI's and personal targets. • Assisted Visual Merchandising on the shop floor and maintaining knowledge of 'best sellers'. • Helped train new team members in key competencies. • Demonstrated the ability to regularly up sell products; consistently meeting KPI's and personal targets. • Assisted Visual Merchandising on the shop floor and maintaining knowledge of 'best sellers'. • Helped train new team members in key competencies.

Digital Marketing Intern

• Jul 2016 - Aug 2016

• Produced content and overlooked all social media communications for four different brands with line managers approval. • Experience in a range of administrative responsibilities; including correspondence with both clients and consumers ( B2B and B2C). • Used a range of analytic tools for Social Media Marketing. • Produced content and overlooked all social media communications for four different brands with line managers approval. • Experience in a range of administrative responsibilities; including correspondence with both clients and consumers ( B2B and B2C). • Used a range of analytic tools for Social Media Marketing.

Sales Consultant

• Sep 2014 - Mar 2016

• Trained in personal styling and maintained my own regular clientele. • Helped market in-store events by corresponding with VIP clients. • Maintained an excellent level of customer service as shown by a near perfect 90.5% 'Secret Shop' score. • Trained in personal styling and maintained my own regular clientele. • Helped market in-store events by corresponding with VIP clients. • Maintained an excellent level of customer service as shown by a near perfect 90.5% 'Secret Shop' score.

Sales Associate

• Sep 2011 - Sep 2014

• Kept up with the fast paced environment of working at a busy Flagship store • Consistently achieved positive performance certificates • Conscientious of branding in personal style and approach to work • Kept up with the fast paced environment of working at a busy Flagship store • Consistently achieved positive performance certificates • Conscientious of branding in personal style and approach to work

Intern

• Nov 2010 - Nov 2010

• Through my interest in politics, I was able to gain work experience in Parliament. • General administrative responsibilities. • Shadowed my local MP and got the opportunity to meet many of the key policy makers. • Through my interest in politics, I was able to gain work experience in Parliament. • General administrative responsibilities. • Shadowed my local MP and got the opportunity to meet many of the key policy makers.