Experience

Oxford University Innovation

• United Kingdom
• Investment Management
• 1 - 100 Employee

• Mentor

  • May 2021 - Present

  Mentoring startups in a world-leading innovation ecosystem with Oxford University at its heart. Mentoring startups in a world-leading innovation ecosystem with Oxford University at its heart.



Snowplow

• United Kingdom
• IT Services and IT Consulting
• 100 - 200 Employee

• Consultant

  • Jun 2021 - Present



CloudArmy

• Canada
• Software Development
• 1 - 100 Employee

• Consultant

  • Jun 2021 - Present



Yieldify

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Consultant

  • Jan 2021 - Apr 2021



Measure Protocol

• United Kingdom
• Software Development
• 1 - 100 Employee

• Consultant

  • Jul 2018 - Jan 2021



Navenio

• United Kingdom
• Software Development
• 1 - 100 Employee

• Consultant

  • May 2018 - Jan 2021



Wefarm

• United Kingdom
• Information Services
• 1 - 100 Employee

• Advisor

  • Jun 2018 - Dec 2018



Qriously

• United Kingdom
• Market Research
• 1 - 100 Employee

• Advisor

  • Apr 2018 - Dec 2018



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Sr. Vice President, Innovation Practice

  • Jan 2015 - Mar 2018

  P&L responsibility for Nielsen's Innovation Practice in Western Europe. Working with almost all of the big companies in the FMGC and OTC space and many of the mid and smaller enterprises. Providing services for the entire innovation process from early idea identification to execution in market (bricks&mortar and online). P&L responsibility for Nielsen's Innovation Practice in Western Europe. Working with almost all of the big companies in the FMGC and OTC space and many of the mid and smaller enterprises. Providing services for the entire innovation process from early idea identification to execution in market (bricks&mortar and online).



Affinnova, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Europe

  • Dec 2011 - Dec 2014

  Lead the expansion of Affinnova - a successful US based startup - to Europe. Affinnova was a leader in using patented AI algorithms to measurably increase the return from marketing activities. Affinnova was sold to Nielsen in 2014. Lead the expansion of Affinnova - a successful US based startup - to Europe. Affinnova was a leader in using patented AI algorithms to measurably increase the return from marketing activities. Affinnova was sold to Nielsen in 2014.



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Vice President, Client Consulting and Region Manager Germany

  • Dec 2009 - Nov 2011

  Responsible for driving the Innovation part of the Nielsen business in Germany, Austria, Switzerland and Scandinavia.

• Director, Client Consulting

  • Oct 2007 - Nov 2009

  Account leader for some of Nielsen Innovation's key multinational clients.

• Manager, Client Consulting

  • Oct 2003 - Sep 2007

  Nielsen’s BASES service allows clients to ‘See tomorrow Today’. Key responsibilities included analysis of large datasets, financial forecasting and marketing mix modelling to maximise the return of our clients’ innovation initiatives, strategic consulting on high impact innovation projects.



Technical University Berlin

• Cognitive Psychology / Behavioural Economics Research

  • Oct 1999 - Sep 2003

  Lectured on Applied Social Psychology, Intercultural Psychology, and Behavioural Economics. Published author in international academic journals. Lectured on Applied Social Psychology, Intercultural Psychology, and Behavioural Economics. Published author in international academic journals.