Digital Marketing Analyst

• Jul 2022 - Present

• Manage data from various sources including UXCam, Hotjar, Crazy Egg, SEMrush, Google Analytics, Adjust, Google Ads, and Data Studio to provide insights and recommendations to cross-functional teams• Conduct data analysis and interpretation to support business decisions, such as user behavior analysis, site performance, and campaign performance analysis• Collaborate with UX and design teams to enhance website and app usability and user experience• Develop custom reports and dashboards in Google Analytics and Data Studio to track website performance and monitor KPIs• Utilize Google Tag Manager to manage and deploy tracking tags and pixels• Conduct A/B and multivariate testing to improve website and app conversion rates• Monitor and optimize Google Ads campaigns to drive traffic and improve ROI• Train and educate cross-functional teams on data analysis tools and methodologies Show less

Data Analyst

• Jun 2020 - Present

🔍 Data Profiling and Cleansing: Proficient in the art of data cleaning, transformation, and validation to ensure impeccable data accuracy and quality. I employ data profiling techniques to gain deep insights into data structure and quality.📏 Data Validation : Adept at creating and implementing data validation rules, ensuring data integrity and adherence to industry standards.🔗 Data Integration and Reconciliation: With a strong background in data integration, I seamlessly bring disparate datasets together while ensuring reconciliation and consistency.💽 SQL Mastery: Proficient in harnessing the power of SQL for data extraction, transformation, and loading into data warehouses. I craft complex SQL queries to manipulate data effectively and manage database objects like tables, views, and stored procedures.📊 Excel and Google Sheets Wizardry: I wield advanced skills in Excel and Google Sheets for data analysis and visualization. From creating pivot tables, charts, and reports to utilizing advanced functions and formulas, I ensure data is presented effectively. Additionally, I'm familiar with VB code for enhanced functionality.📈 Power BI Enthusiast: I leverage Power BI for data exploration, analysis, and modeling, working with various data sources including Excel, CSV, JSON, and SQL Server. My expertise extends to utilizing Power BI features like DAX, R script, and Power Query to unlock actionable insights.🐍 Python for Data: Proficient in Python programming, I harness the capabilities of libraries like Pandas and NumPy for robust data processing. I write scripts for data tasks and analysis, adding a versatile dimension to my data toolkit. Show less

Senior System Support

• Jul 2019 - Present

Hardware Engineer

• Apr 2018 - Jun 2018

• As a Hardware Engineer, responsible for designing, developing, and testing hardware systems and components. • Worked as a software and hardware engineer, where I gained experience in designing and implementing software and firmware for hardware systems. • Utilized my limited knowledge in web development to create and maintain web-based interfaces for hardware systems. • Collaborated with cross-functional teams to ensure the hardware systems meet customer requirements and industry standards. • Conducted testing and validation of hardware systems to ensure reliability and safety. • Worked closely with customers to understand their needs and provide solutions that meet or exceed their expectations. • Developed and maintained documentation for hardware designs, test protocols, and reports. • Provided technical support for internal and external customers on the usage and maintenance of the hardware systems. Show less

Core Network Engineer

• Jan 2018 - Feb 2018

• As a Core Network Engineer, responsible for designing, implementing, and maintaining the company's core network infrastructure. • Worked as a trainee for 2 months, where I gained hands-on experience in configuring and troubleshooting routers, switches, and other networking equipment. • Participated in the design and implementation of new network projects, including the deployment of new technologies such as 5G and SD-WAN. • Collaborated with cross-functional teams to ensure network availability, performance, and security. • Monitored and troubleshot network issues and performed root cause analysis to identify and resolve problems. • Conducted regular audits of the network infrastructure to identify potential issues and recommend solutions for improvement. • Provided technical support and training to junior team members to improve their skills and knowledge. • Utilized data analysis and visualization techniques to monitor and improve the performance of the network infrastructure. Show less

Biomedical Engineer

• Apr 2016 - Dec 2017

• Led the development and implementation of software and hardware solutions for medical devices, specifically ultrasound equipment. • Collaborated with cross-functional teams including R&D, Quality, and Regulatory Affairs to ensure compliance with industry standards. • Conducted testing and validation of software and hardware to ensure reliability and safety of the medical devices • Worked closely with customers to understand their needs and provide solutions that meet or exceed their expectations. • Developed and maintained documentation for software and hardware designs, test protocols, and reports. • Trained and provided technical support for internal and external customers on the usage and maintenance of the medical devices. • Utilized data analysis and visualization techniques to monitor and improve the performance of the medical devices Show less