Fiena Wu

Senior Industrial Designer at Pearhead Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US
Languages
  • Cantonese -
  • English -
  • Creoles and pidgins, English-based -

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Rebecca Allison

Working with Fiena was an incredible experience. She’s an excellent leader with a strong ability to creativity communicate and visually tell the story. Fiena has an exceptional eye for detail, and is highly skilled in the whole design process from ideation to prototyping. I highly recommend Fiena to anyone looking to expand their team with a exceptional and reliable designer.

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Experience

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • Senior Industrial Designer
      • Jan 2023 - Present

    • Industrial Designer
      • Feb 2021 - Jan 2023

      Set and define the product design process for Ubbi's NPD Design Team within the first 6 months of the role. Kickstarted 20+ projects and manage from research to DFM process. Lead a team of designers through the new product development process being set in place. Project managed the company’s overseas office and freelance contractors. Develop new products and solutions according to market research data and consumer insights. Defining VBL of Ubbi and ensuring that new products align with it moving forward. Utilize Industrial Design expertise to guide the team towards future growth. Lead cross-team collaborations to encourage innovative and design thinking through other non-design processes to find creative solutions in running the Ubbi brand. Report future product insight to Design Director and CEO. Redefining the Ubbi brand through new design processes, collaboration, workshops, and design leadership. Show less

  • Various Clients
    • Greater New York City Area
    • Industrial Design Consultant
      • Jul 2016 - Present

      Manage and organize all aspects of a freelance design business. Oversee all social media and communications between client and designer (self). Produce deliverables for clients; all within the client's needs, budget, and timeframe. I have worked on many different types of projects including POP displays, packaging design, consumer electronics, cannabis packaging and housewares. Worked with, but not limited to; American Greetings, Petmate, Wild Blue Tech (projects for well-known brands), Zume, Outward Hound, Savor and multiple startups in the USA, UK, and Japan. Show less

    • United States
    • Textile Manufacturing
    • 1 - 100 Employee
    • Lead Industrial Designer
      • Oct 2020 - Dec 2020

    • United States
    • Textile Manufacturing
    • 100 - 200 Employee
    • Industrial Designer
      • Dec 2018 - May 2020

      Designed and developed products for the Bath & Innovation team in the Airia Living Brand. Developed both hard goods and soft goods for the Brookstone Travel Accessories license and Airia Living Brand. Led a substantial percentage of new product development to market. Led each project’s design for manufacturing process with oversea factories. Designed and constructed product showrooms for company’s bi-annual Market Week and the Travel Goods Convention every year. Designed and developed products for the Bath & Innovation team in the Airia Living Brand. Developed both hard goods and soft goods for the Brookstone Travel Accessories license and Airia Living Brand. Led a substantial percentage of new product development to market. Led each project’s design for manufacturing process with oversea factories. Designed and constructed product showrooms for company’s bi-annual Market Week and the Travel Goods Convention every year.

    • United States
    • Design Services
    • 1 - 100 Employee
    • Junior Industrial Designer
      • Jul 2016 - Jul 2017

      A design for manufacturing consulting firm with a fast paced environment gave way to pushing me to develop new skills and putting them to use on multiple projects at once. Worked with clients such as Polar Pro, Pelican, Taotao and several start ups. Researched and conceptualized design possibilities for clients. Maintained client relationships within the company. Provided design insight and engineering on multiple projects. Managed and oversaw each project from start to finish. Managed and provided guidance to Industrial Design Interns on their daily projects and responsibilities. Show less

    • United States
    • Higher Education
    • 200 - 300 Employee
    • Student Ambassador
      • Nov 2013 - May 2016

      Give campus tours to prospective students and parents. Help out in data entry and customer interaction. Student representative of the Industrial Design department to prospective students as well as visiting international Design Department Heads. Give campus tours to prospective students and parents. Help out in data entry and customer interaction. Student representative of the Industrial Design department to prospective students as well as visiting international Design Department Heads.

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Color & Materials Design Intern
      • Jun 2015 - Aug 2015

      Gained experience in company technologies and material research and application for innovative luxury seating solutions. Worked alongside industrial design intern and studio engineers on summer long intern project. Focused on color, trim, material and storage solutions for luxury seating while keeping within feasibility of seating structure in CAD. I also benchmarked current luxury segment's 'leather vs vinyl' usage. Gained experience in company technologies and material research and application for innovative luxury seating solutions. Worked alongside industrial design intern and studio engineers on summer long intern project. Focused on color, trim, material and storage solutions for luxury seating while keeping within feasibility of seating structure in CAD. I also benchmarked current luxury segment's 'leather vs vinyl' usage.

    • United States
    • Manufacturing
    • 100 - 200 Employee
    • Product Design Intern
      • Sep 2014 - Dec 2014

      Participated in both infant and toddler product brainstorming sessions, as well as the handling and finishing touches of prototype models for final evaluation. Participated in both infant and toddler product brainstorming sessions, as well as the handling and finishing touches of prototype models for final evaluation.

    • United States
    • Design Services
    • 1 - 100 Employee
    • Industrial Design Intern
      • Jun 2014 - Aug 2014

      Worked on multiple areas of innovation and design. From medical and healthcare solutions to retail innovation and new product development as well as a separate intern project from start to finish. Worked on multiple areas of innovation and design. From medical and healthcare solutions to retail innovation and new product development as well as a separate intern project from start to finish.

    • Trinidad and Tobago
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Design Intern
      • May 2013 - Aug 2013

      Assisted Senior Artists with current projects and prepared final drafts for print. Assisted Senior Artists with current projects and prepared final drafts for print.

Education

  • Cleveland Institute of Art
    Bachelor of Fine Arts (BFA), Industrial and Product Design
    2012 - 2016
  • The University of the West Indies
    Associate's degree, Business Administration and Management, General
    2009 - 2012

Community

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