Juliana Cimeno

Strategy Leader at SOKO
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Portuguese Native or bilingual proficiency

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Paula Valério

Eu tive o prazer de trabalhar intensa e diretamente com a Juliana Cimeno por mais de um ano e posso afirmar que ela é alguém com quem eu gostaria de trabalhar sempre. Uma profissional multidisciplinar, sempre disposta a aprender, com pensamento crítico e sensibilidade para entender movimentos culturais e comportamento de consumidores. Durante esse período, não houve nenhum desafio ou tarefa que ela não tenha desempenhado com dedicação e excelência. Eu, por experiência, sei que a Juliana é capaz de conquistar, desenvolver e aprender com excelência tudo o que ela se propuser a fazer.

Karina Floriani

A Juliana é uma pessoa extremamente inteligente e criativa. Tive a oportunidade de trabalhar com a Ju duas vezes ao longo da minha carreira e pude acompanhar de perto a sua evolução profissional e pessoal. Sempre coerente e com argumentos super estruturados a Ju consegue unir seu olhar estratégico com a raiz criativa e isso nos proporciona entregas de alta qualidade. Mais do que estratégicos, os planejamentos feitos pela Ju, são possíveis de realizar. E é lindo quando vemos tudo tomando forma como ela orientou e guiou. Além disso a Ju é uma pessoa que topa desafios, que entende o cliente, que brilha em apresentações e na hora de expor sua ideia sempre avalia o todo para trazer respostas consolidadas. A Ju é certamente uma peça chave dentro de qualquer empresa. 3

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Credentials

  • ColWri11.1: AP® English Literature & Composition – Part 1: Stories
    University of California, Berkeley
    Dec, 2022
    - Nov, 2024
  • Pensamento Transdisciplinar
    Palas Athena
    Jun, 2020
    - Nov, 2024
  • Creative Strategy
    Sandbox Escola de Estratégia
    Jan, 2019
    - Nov, 2024
  • Chora PPT
    Perestroika
    Nov, 2018
    - Nov, 2024
  • Fractal
    Perestroika
    Oct, 2018
    - Nov, 2024
  • Facebook Certified Media Planning Professional
    Facebook
    Jul, 2020
    - Nov, 2024

Experience

    • Brazil
    • Advertising Services
    • 200 - 300 Employee
    • Strategy Leader
      • Nov 2021 - Present

    • Brazil
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Planning Manager
      • Jan 2021 - Nov 2021

      Managing the strategic and creative planning projects for clients like Downy, Pantene, Herbal Essences, Oral-B, Head & Shoulders, Aussie, Always, Femibion, Fundação Bradesco, Gillette, Gillette Venus, Ketel One and Ariel.

    • Planner
      • Aug 2019 - Jan 2021

      Strategic and creative planning for Content Cycles and Campaigns both on and off, for clients like John Deere, next, Duratex, Pantene, Downy, Herbal Essences, Aussie and Wildlife. Also giving support to the BI and Insights team.

    • Planner Executive
      • May 2018 - Aug 2019

      Strategic planning for Always On and Campaigns both on and off, for clients like John Deere, Bradesco, Next, L’Occitane en Provence, L’Occitane au Brésil, Sony Filtr, Duratex and HomeAway. Also responsible for the Coolhunting team and Influencers Based Campaigns.

    • Community Coordinator
      • Oct 2017 - Jan 2019

      Coordination of the Coolhunting and Community Manager's teams.Planning and development of the strategies for social media campaigns for brands like John Deere, L'Occitane en Provence, L'Occitane au Brésil, Sony Filtr, HomeAway, Duratex, Perestroika and Evino.

    • Community Manager
      • Apr 2016 - Oct 2017

      Management of proprietary channels, SAC 2.0 and analysis of campaigns for brands like John Deere, L'Occitane en Provence, L'Occitane au Brésil, HomeAway, Duratex, Président, Heineken Group, Nando's and General Eletric.

    • Software Development
    • 700 & Above Employee
    • Content Strategist - MarComm (on behalf of New Vegas)
      • Nov 2020 - Jan 2021

      Short-term project, development of sales and marketing narratives for products and verticals. Working with LATAM Programs & Platforms team. Short-term project, development of sales and marketing narratives for products and verticals. Working with LATAM Programs & Platforms team.

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Content Coordinator
      • Apr 2015 - Jan 2016

      Responsible for the team of copywriters and the editorial planning for brands like MSC Cruises, Melissa Shoes, B.Blend, Glass is Life, Hospital Sírio-Libanês, Disney, Food Network, Airbnb, Batiste and Nair.

    • Contributing Editor
      • May 2014 - Apr 2015

      Editorial planning and creative execution for brands like MSC Cruises, Melissa Shoes, B.Blend, Glass is Life, Hospital Sírio-Libanês, Disney, Food Network, Airbnb, Batiste and Nair.

  • OH! Brasil
    • São Paulo
    • Contributing Editor
      • Sep 2013 - May 2014

      Development of projects and endomarketing campaigns for brands like Gol Airlines, Hamburg Süd and Hospital Santa Catarina. Development of projects and endomarketing campaigns for brands like Gol Airlines, Hamburg Süd and Hospital Santa Catarina.

    • Higher Education
    • 500 - 600 Employee
    • Social Media Manager
      • Mar 2011 - Sep 2013

      Strategy, creative development and community management for the university's proprietary channels.

    • Intern
      • Jan 2009 - Mar 2011

      Development of press releases for the university's website and press vehicles, event production support and media/press facilitator.

Education

  • University of California, Berkeley
    Short course, Journalism
    2017 - 2018
  • Universidade de Mogi das Cruzes
    Comunicóloga, Jornalismo, Comunicação Social
    2008 - 2011

Community

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