Experience

Info-Tech Research Group

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• Associate Vice President, Engage Marketing

  • Sep 2022 - Present

• Director of Marketing - Customer Engagement & Growth

  • Mar 2019 - Aug 2022

  Lead, develop and execute customer engagement and growth marketing strategy to drive client satisfaction, increase retention and up-sell at key points in the client lifecycle.



Connective

• Australia
• Financial Services
• 100 - 200 Employee

• Senior Marketing Manager

  • Jan 2016 - Sep 2018

  Senior leader responsible for developing and executing b2b marketing strategy including driving leads, engagement, retention, and positive customer experience for brokers.- Drove broker acquisition and retention, using understanding of customer conversion funnel to develop integrated marketing programs effective through entire sales cycle: acquisition → nurture → retention.- Optimized effectiveness of marketing strategy by developing programs focused on brand reputation, CVP differentiation, and acquisition / retention strategies within allocated budget.- Improved profitability through reduced customer churn by engaging focus group to understand and improve customer experience and implementing follow-up actions to significantly increase retention.- Built high-performing, insight-driven, and commercially focused six-member marketing team.

• Marketing Manager - Acquisition

  • Nov 2013 - Jan 2016

  Managed all acquisition campaigns across multi channels including traditional media, digital, industry events sponsorship, webinars, SEO, SEM, remarketing, and social media, while leading three-member team.- Increased conversion of leads to customers through sales funnel by driving quality leads to sales team and providing on-going marketing support.- Achieved huge turn-around of initially low lead-to-customer conversion rate by hiring / training telemarketing person to call leads within 30 minutes and set up meetings with sales team.- Increased email click rates and lead conversion by implementing new marketing automation programs synced with CRM.- Built effective working relationship with key suppliers; media, creative, and digital agencies.



Altice Media

• France
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Communication and Web Marketing Manager

  • Jan 2011 - Jun 2013

  BFMTV - www.bfmtv.comImplemented communication and advertising/promotion campaigns and managed media planning (TV, radio, and press) while managing three-member team.

• Brand Manager

  • Oct 2008 - Jan 2011

  01Net - www.01net.comDefined and managed brand communication & merchandising strategy, briefed and directed creative agency, set up media planning (TV, radio, press) and advertising campaigns, and recruited and managed two-member team.



Prisma Media

• France
• Online Audio and Video Media
• 700 & Above Employee

• Assistant Brand Manager

  • Mar 2007 - Sep 2008

  GEO Magazine - www.geo.fr Executed brand strategy, managed promotional actions, implemented marketing studies – analyzing results and recommending actions, contributed to success of advertising campaigns, and managed partnerships. GEO Magazine - www.geo.fr Executed brand strategy, managed promotional actions, implemented marketing studies – analyzing results and recommending actions, contributed to success of advertising campaigns, and managed partnerships.



Hobsons

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing & Sales Assistant

  • May 2006 - Sep 2006

  www.hobsons.com www.hobsons.com