Social Media Strategist

• Aug 2022 - Present

• Help brands in expanding digital presence through social media contents • Launching campaign/brand initiatives • Mood boarding and directing photoshoot/vide shoot • Measuring campaign effectiveness • Planning and analyzing paid advertising (Facebook Ads) • Collaborate with KOL in delivering campaign • Managing direct communications between brand and internal teams Clients: - Connekt by OCBC NISP - The Taman Dayu by Ciputra Group - Crunchaus - ISEO Salon Surabaya - BYOU Indonesia

External Content Planner

• Aug 2022 - Jan 2023

Content Specialist

• Oct 2021 - Jul 2022

• Doing research, content planning, updating and monitoring social media content (various 10+ accounts)• Liaise with a graphic designer and project manager to ensure the completion of design requests• Developing ideas for an innovative campaign/video production for brands• Involved in branding brainstorming for new clients• Assist photo shoots or video shoots based on brand guidelines with photographer • Executing paid advertising (Facebook Ads)• Providing assistance in sales pitching • Providing monthly social media reports

Junior Operation Lead

• May 2021 - Aug 2021

Go Drinks is growing e-commerce based in Bali, Combining the hassle-free order and delivery process with a lively persona by offering a full range of top-quality International wines at competitive prices, delivered straight to your door.Responsibilities:Executed structured selling process from handling inquiries, served customer information, invoiced all transactions until ensured the products had delivered with operational team. • Created AR Report, Weekly and Monthly sales across all platforms • Managed the procurement process (Importing goods) with 3rd parties • Updated the products in e-commerce platform and stock controlling sheet daily • Performed the same functions for another sister companies.

Marketing Assistant - Social Media Marketing

• Jan 2021 - Apr 2021

Responsibilities: • Conducted research to propose social media strategy into appealing contents • Liaised with graphic design to exercise brand guidelines into compelling marketing collaterals • Providing copy, scheduling and monitoring social media posts/campaigns • Determining the most effective content based on the appointed KPI and provided insight to the Marketing Manager • Expanded social channels through engagement to ensure a good communication experience and increased organic followers • Created weekly newsletter using Mailchimp • Assisted on company event and project • Monitoring paid ads, optimized and measured the CTR/CPC/conversion

Research Assistant

• Sep 2020 - Aug 2021

A part-time work to conduct academic research activities; gathered literature review, data collection, data processed and provided an interpretation of the data about Marketing, particularly in PR/Branding. A part-time work to conduct academic research activities; gathered literature review, data collection, data processed and provided an interpretation of the data about Marketing, particularly in PR/Branding.

Freelance Events / MICE

• Dec 2017 - Dec 2020

- ASEAN Telecommunications and Information Technology Ministers Meeting (TELMIN) | Appointed Liaison Officer for South of Korea - Intergovernmental Review Meeting (IGR-4 GPA) - International Monetary Fund | HGTP Tour Usher - Bali Process Ministerial Conferences & Senior Officials Meetings | Appointed Liaison Officer for UNHCR (United Nations Refugee Agency) - Bali Beyond Travel Fair | Media Runner - NextiCorn (Next Indonesia Unicorn) | Liaison Officer for Startup Founders - The Social and Behavior Change Communication Summit | Plenary Usher

Marketing Communications Intern

• Jul 2019 - Dec 2019

Alila Villas Uluwatu is ultra-luxury villas, poised on an elevated plateau that meets with limestone cliffs sweeping down to the ocean, the view from the Alila Villas Uluwatu is nothing less than picture-perfect. There are my responsibilities during the internship period: - Maintain all social channels of Alila Villas Uluwatu - Creating weekly content calendars for social channels - Assist Manager in creating Weekly & Monthly PR & Marketing Report - Online listing upcoming events on some local media - Media monitoring & press clipping - Assist marketing in draft copywriting for upcoming media coverage - Taking promotional contents (photo & video)

Sales Administrator

• Oct 2015 - May 2016

PT Atlantic Biruraya was established in 1995 in Pandaan, Indonesia, when the founder saw a substantial need for high quality and clean bottled drinking water in Indonesia. Therefore, Cheers is produced to deliver healthy and fresh drinking water for everyone. Have worked as a Sales Administrative, allowed me to perform these roles: - Preparing all sales invoice on a daily basis - Creating daily and monthly product inventory report - Help HR in calculating sales incentive Here also I learned a little bit about Telemarketing and The Role of Account Receivable.