Experience

Green Worldwide Shipping, LLC®

• United States
• Transportation, Logistics, Supply Chain and Storage
• 100 - 200 Employee

• Director of Marketing

  • Jul 2017 - Present

  Supply chain commercial growth leader responsible for all aspects of business development and execution of the design, art direction and management of Company brand, communications, and marketing strategy. Works closely with CEO/President to develop and implement their Company’s commercial strategy, creating unique alignment between Sales and Marketing teams. Introduces and optimizes usage of latest business development technologies such as CRM, trade data, and product reporting to drive the Company’s financial goals and maintain strategic market position.



Shapiro

• United States
• Transportation, Logistics, Supply Chain and Storage
• 100 - 200 Employee

• Marketing Manager

  • Feb 2015 - Jul 2017

  As Marketing Manager, responsible for the development and execution of marketing and communications strategies supporting the Company’s objectives. Oversaw marketing and business development programs that support revenue goals. Created and implemented a digital marketing strategy to support lead generation and nurturing, in addition to managing/implementing CRM and marketing technology.

• Senior Marketing Analyst

  • Apr 2014 - Feb 2015

  Managed digital media content including email marketing, web publication and distribution, social media promotion and interaction and full website management. Created of sales collateral including flyers, capability statements, and infographics. Ran training programs for sales staff on business intelligence tools, Hoover’s a D&B Company and Manifest Journals. Project managed of Women’s Business Enterprise (WBE) certification through Women’s Business Enterprise National Council (WBENC) including applications to corporate supplier diversity programs. Attended and leveraged corporate relationships at WBENC national and regional events.

• Business Development Analyst

  • Oct 2011 - Apr 2014

  Dual role responsibility of marketing and business development for the entire organization. Project managed a top to bottom rebrand, including a website redesign; though creative agency, Mission Media; new marketing material, current material rebrand and information audits, collecting content for website, and implementation. Onboarding an email marketing program, Pardot, including email design, distribution, and strategic segmentation of contacts. Publication of two internal and one external newsletter on a monthly basis. Provide full background qualification and lead generation for sales staff; including tradeshows, location visits, and campaigns.

• Import Coordinator

  • Jul 2008 - Oct 2011

  Managed international supply chain logistics of high-volume accounts. Responsibilities included freight forwarding under Incoterms 2010, 10+2 ISF reporting, customs clearance in accordance with U.S. Customs & Border Protection (CBP) law and other governmental agencies such as USDA and FDA, tariff classification from the Harmonized Tariff Schedule (HTS), exam assistance in compliance with CBP procedures, domestic delivery arrangement, and invoicing.