Experience

Neighborhood Sun
• United States
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee
• Director of Communications & Corporate Sustainability

  • Dec 2021 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Sustainability Consultant

  • May 2021 - Present

  Clients include a range of Certified B Corps, small businesses, and Benefit Corporations, including companies like Unit Co., RoundPeg Benefit, Boomerang Water, Intentful Consumers, and Neighborhood Sun. Clients include a range of Certified B Corps, small businesses, and Benefit Corporations, including companies like Unit Co., RoundPeg Benefit, Boomerang Water, Intentful Consumers, and Neighborhood Sun.



Don't Waste Durham, Inc.

• United States
• Economic Programs
• 1 - 100 Employee

• Marketing Manager

  • Nov 2020 - Apr 2021

  -Established a CRM database for GreenToGo customers using Hubspot -Managed all marketing channels for GreenToGo and Don't Waste Durham -Implemented new data collection/analysis practices using Google Analytics and Hubspot -Created a survey to gather useful information about new members -Redesigned certain parts of the website using Divi on Wordpress -Created weekly content for Facebook, Instagram, and email marketing -Created marketing plans (one for the budget and one for… Show more -Established a CRM database for GreenToGo customers using Hubspot -Managed all marketing channels for GreenToGo and Don't Waste Durham -Implemented new data collection/analysis practices using Google Analytics and Hubspot -Created a survey to gather useful information about new members -Redesigned certain parts of the website using Divi on Wordpress -Created weekly content for Facebook, Instagram, and email marketing -Created marketing plans (one for the budget and one for content) -Improved methods of capturing leads through communication channels by adding new forms and a way to chat directly with website visitors -Ran A/B tests with partner restaurant's messaging to determine the most effective strategies for increasing GreenToGo sign-ups through their ordering platforms -Created fundraising content -Managed relationships with members of the press -Created and distributed press releases -Designed marketing campaigns using Network For Good -Scheduled social media posts using later -Bought and managed paid advertising on Facebook and Instagram -Engaged people on social media and responded directly to messages and comments - Show less -Established a CRM database for GreenToGo customers using Hubspot -Managed all marketing channels for GreenToGo and Don't Waste Durham -Implemented new data collection/analysis practices using Google Analytics and Hubspot -Created a survey to gather useful information about new members -Redesigned certain parts of the website using Divi on Wordpress -Created weekly content for Facebook, Instagram, and email marketing -Created marketing plans (one for the budget and one for… Show more -Established a CRM database for GreenToGo customers using Hubspot -Managed all marketing channels for GreenToGo and Don't Waste Durham -Implemented new data collection/analysis practices using Google Analytics and Hubspot -Created a survey to gather useful information about new members -Redesigned certain parts of the website using Divi on Wordpress -Created weekly content for Facebook, Instagram, and email marketing -Created marketing plans (one for the budget and one for content) -Improved methods of capturing leads through communication channels by adding new forms and a way to chat directly with website visitors -Ran A/B tests with partner restaurant's messaging to determine the most effective strategies for increasing GreenToGo sign-ups through their ordering platforms -Created fundraising content -Managed relationships with members of the press -Created and distributed press releases -Designed marketing campaigns using Network For Good -Scheduled social media posts using later -Bought and managed paid advertising on Facebook and Instagram -Engaged people on social media and responded directly to messages and comments - Show less



Diamond Brand Gear Company

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Sustainability Consultant

  • Aug 2019 - Sep 2020

  -Conducted a communication audit of all messaging related to the triple bottom line (people, planet, profit) -Evaluated the authenticity of past and current messaging -Developed communication guidelines and provided resources to avoid greenwashing in any future green marketing -Redesigned the website's messaging and structure to more effectively communicate DBG's sustainability story in a way that will be perceived as authentic to the brand -Created a sustainability roadmap for… Show more -Conducted a communication audit of all messaging related to the triple bottom line (people, planet, profit) -Evaluated the authenticity of past and current messaging -Developed communication guidelines and provided resources to avoid greenwashing in any future green marketing -Redesigned the website's messaging and structure to more effectively communicate DBG's sustainability story in a way that will be perceived as authentic to the brand -Created a sustainability roadmap for how to further embed sustainability throughout the company's culture and branding in a way that leverages the strength's of DBG's brand positioning -Evaluated the impacts of DBG's sustainability efforts and the authenticity of related messaging -Developed a PowerPoint presentation to educate new employees about sustainability's role in the company Show less -Conducted a communication audit of all messaging related to the triple bottom line (people, planet, profit) -Evaluated the authenticity of past and current messaging -Developed communication guidelines and provided resources to avoid greenwashing in any future green marketing -Redesigned the website's messaging and structure to more effectively communicate DBG's sustainability story in a way that will be perceived as authentic to the brand -Created a sustainability roadmap for… Show more -Conducted a communication audit of all messaging related to the triple bottom line (people, planet, profit) -Evaluated the authenticity of past and current messaging -Developed communication guidelines and provided resources to avoid greenwashing in any future green marketing -Redesigned the website's messaging and structure to more effectively communicate DBG's sustainability story in a way that will be perceived as authentic to the brand -Created a sustainability roadmap for how to further embed sustainability throughout the company's culture and branding in a way that leverages the strength's of DBG's brand positioning -Evaluated the impacts of DBG's sustainability efforts and the authenticity of related messaging -Developed a PowerPoint presentation to educate new employees about sustainability's role in the company Show less



Major League Baseball

• United States
• Spectator Sports
• 700 & Above Employee

• Sustainability Consultant

  • Aug 2019 - Dec 2019

  -Developed a campaign for on-air, social and digital media to raise awareness for MLB's green initiatives leading up to the 2020 MLB All-Star Game -Designed a website mockup to show how MLB Green's webpage could be improved (including 3 infographics geared toward 3 different MLB target audiences) -Managed my team's relationship with our client by serving as the primary point of contact -Developed a campaign for on-air, social and digital media to raise awareness for MLB's green initiatives leading up to the 2020 MLB All-Star Game -Designed a website mockup to show how MLB Green's webpage could be improved (including 3 infographics geared toward 3 different MLB target audiences) -Managed my team's relationship with our client by serving as the primary point of contact



UNC Accessibility Resources and Service

• Marketing And Public Relations Consultant

  • Jan 2019 - May 2019

  -Designed an infographic (attached) for ARS to make its case for more funding through UNC's budget proposal- ARS was awarded the requested funding for a new full-time employee -Created a comprehensive marketing plan to expand and intensify reach throughout campus -Conducted research to understand the challenges ARS was facing and how they could be overcome -Crafted a compelling argument using data and student testimonials for why ARS needs more funding -Created PR documents like… Show more -Designed an infographic (attached) for ARS to make its case for more funding through UNC's budget proposal- ARS was awarded the requested funding for a new full-time employee -Created a comprehensive marketing plan to expand and intensify reach throughout campus -Conducted research to understand the challenges ARS was facing and how they could be overcome -Crafted a compelling argument using data and student testimonials for why ARS needs more funding -Created PR documents like fact sheets and newsletters to help ARS strengthen its brand image and voice Show less -Designed an infographic (attached) for ARS to make its case for more funding through UNC's budget proposal- ARS was awarded the requested funding for a new full-time employee -Created a comprehensive marketing plan to expand and intensify reach throughout campus -Conducted research to understand the challenges ARS was facing and how they could be overcome -Crafted a compelling argument using data and student testimonials for why ARS needs more funding -Created PR documents like… Show more -Designed an infographic (attached) for ARS to make its case for more funding through UNC's budget proposal- ARS was awarded the requested funding for a new full-time employee -Created a comprehensive marketing plan to expand and intensify reach throughout campus -Conducted research to understand the challenges ARS was facing and how they could be overcome -Crafted a compelling argument using data and student testimonials for why ARS needs more funding -Created PR documents like fact sheets and newsletters to help ARS strengthen its brand image and voice Show less



Epsilon Eta at UNC Chapel Hill

• United States
• Environmental Services
• 1 - 100 Employee

• Head of Waste Consulting

  • Jan 2017 - May 2019

  Epsilon Eta is a co-ed and student-run environmental academic fraternity. I started a committee that focuses on reducing waste locally, mostly focusing on single-use plastics. I was leading a team of 25 students to coordinate these efforts throughout the Carborro/Chapel Hill area. Epsilon Eta is a co-ed and student-run environmental academic fraternity. I started a committee that focuses on reducing waste locally, mostly focusing on single-use plastics. I was leading a team of 25 students to coordinate these efforts throughout the Carborro/Chapel Hill area.



The Environmental Finance Center at the University of North Carolina at Chapel Hill

• United States
• Environmental Services
• 1 - 100 Employee

• Outreach Assistant

  • May 2018 - Aug 2018

  -Created content for and Twitter and LinkedIn posts -Scheduled social media posts using Hootsuite -Updated the website and events -Created presentation templates and instructional guides for other employees to use -Created content for and Twitter and LinkedIn posts -Scheduled social media posts using Hootsuite -Updated the website and events -Created presentation templates and instructional guides for other employees to use



EYES EARS NOSE AND PAWS INC

• United States
• Non-profit Organizations
• 1 - 100 Employee

• PR Consultant

  • Jan 2018 - May 2018

  -Conducted a communication audit -Developed a PR plan for EENP to expand its reach and brand awareness -Created a media kit, social media calendar, media list, brochure, etc. -Conducted a communication audit -Developed a PR plan for EENP to expand its reach and brand awareness -Created a media kit, social media calendar, media list, brochure, etc.



UNC Energy Services

• Education and Outreach Intern

  • Jan 2017 - May 2017

  -Designed educational posters about a regenerative stormwater conveyance on campus to be used at conferences -Created fact sheets for the UNC sustainability website -Created preliminary designs and final text for project signs at the RSC site using Adobe Illustrator -Developed an interactive curriculum to educate kids at the Morehead Planetarium about the project and the importance of managing stormwater and trained the staff so they could implement the curriculum -Designed educational posters about a regenerative stormwater conveyance on campus to be used at conferences -Created fact sheets for the UNC sustainability website -Created preliminary designs and final text for project signs at the RSC site using Adobe Illustrator -Developed an interactive curriculum to educate kids at the Morehead Planetarium about the project and the importance of managing stormwater and trained the staff so they could implement the curriculum


Guglhupf Bakery, Cafe & Restaurant
• United States
• Restaurants
• 1 - 100 Employee
• Server

  • Aug 2013 - Mar 2016