Caleb Adoh
Brand & Marketing Executive at ClearCourse- Claim this Profile
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Topline Score
Bio
Lukas Hlavac, CESGA
I am pleased to recommend Caleb Adoh for his outstanding work as a Marketing Specialist at Smartguide. As Caleb's direct manager, I had the pleasure of working closely with him and witnessing his exceptional marketing skills and strategic thinking in action. During his time at Smartguide, Caleb was responsible for developing product messaging, communicating the value of new products and services, creating and managing product marketing materials, and gaining insights into customer use and buyer personas. He also played a key role in determining product pricing and optimizing the buyer journey. Overall, I highly recommend Caleb Adoh for any marketing or technology-related role. His skills, dedication, and passion for the field are truly exceptional, and I have no doubt that he will make a valuable contribution to any organization fortunate enough to work with him.
Cynthia O.
Caleb is a creative in every sense of the word and very easy to work and get along with.
Lukas Hlavac, CESGA
I am pleased to recommend Caleb Adoh for his outstanding work as a Marketing Specialist at Smartguide. As Caleb's direct manager, I had the pleasure of working closely with him and witnessing his exceptional marketing skills and strategic thinking in action. During his time at Smartguide, Caleb was responsible for developing product messaging, communicating the value of new products and services, creating and managing product marketing materials, and gaining insights into customer use and buyer personas. He also played a key role in determining product pricing and optimizing the buyer journey. Overall, I highly recommend Caleb Adoh for any marketing or technology-related role. His skills, dedication, and passion for the field are truly exceptional, and I have no doubt that he will make a valuable contribution to any organization fortunate enough to work with him.
Cynthia O.
Caleb is a creative in every sense of the word and very easy to work and get along with.
Lukas Hlavac, CESGA
I am pleased to recommend Caleb Adoh for his outstanding work as a Marketing Specialist at Smartguide. As Caleb's direct manager, I had the pleasure of working closely with him and witnessing his exceptional marketing skills and strategic thinking in action. During his time at Smartguide, Caleb was responsible for developing product messaging, communicating the value of new products and services, creating and managing product marketing materials, and gaining insights into customer use and buyer personas. He also played a key role in determining product pricing and optimizing the buyer journey. Overall, I highly recommend Caleb Adoh for any marketing or technology-related role. His skills, dedication, and passion for the field are truly exceptional, and I have no doubt that he will make a valuable contribution to any organization fortunate enough to work with him.
Cynthia O.
Caleb is a creative in every sense of the word and very easy to work and get along with.
Lukas Hlavac, CESGA
I am pleased to recommend Caleb Adoh for his outstanding work as a Marketing Specialist at Smartguide. As Caleb's direct manager, I had the pleasure of working closely with him and witnessing his exceptional marketing skills and strategic thinking in action. During his time at Smartguide, Caleb was responsible for developing product messaging, communicating the value of new products and services, creating and managing product marketing materials, and gaining insights into customer use and buyer personas. He also played a key role in determining product pricing and optimizing the buyer journey. Overall, I highly recommend Caleb Adoh for any marketing or technology-related role. His skills, dedication, and passion for the field are truly exceptional, and I have no doubt that he will make a valuable contribution to any organization fortunate enough to work with him.
Cynthia O.
Caleb is a creative in every sense of the word and very easy to work and get along with.
Credentials
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Enterprise Design Thinking Expert
IBMMay, 2020- Nov, 2024 -
EF SET ENGLISH CERTIFICATE 73/100 (C2 PROFICIENT)
EF Standard English Test (EF SET)Jan, 2020- Nov, 2024 -
Google Analytics
GoogleFeb, 2019- Nov, 2024 -
Hubspot Inbound Marketing
HubSpotFeb, 2019- Nov, 2024 -
Digital Content and Copywriting
Red and Yellow School of BusinessMay, 2015- Nov, 2024
Experience
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ClearCourse
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United Kingdom
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Software Development
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100 - 200 Employee
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Brand & Marketing Executive
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Oct 2022 - Present
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News Echo
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West Yorkshire, England, United Kingdom
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Marketing Consultant
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Oct 2020 - Present
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Polo Luxury
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Nigeria
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Luxury Goods & Jewelry
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1 - 100 Employee
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Head of Digital Marketing & Communications Lead
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Jul 2020 - Jun 2021
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Basic Bananas
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Australia
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Feb 2020 - Jul 2020
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Softcom Limited
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Nigeria
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Communications Lead
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Apr 2017 - Feb 2020
As Softcom's Communication Lead, I am responsible for managing all of Softcom's internal and external communications, ensuring its message is consistent and engaging. - Develop an integrated marketing communications strategy for Softcom, incorporating PR, Marketing and Online. - Implement communications plans to increase brand awareness and recognition for Softcom Ltd. - Develop relationships with key media to secure and grow media coverage both online and offline. - Monitor… Show more As Softcom's Communication Lead, I am responsible for managing all of Softcom's internal and external communications, ensuring its message is consistent and engaging. - Develop an integrated marketing communications strategy for Softcom, incorporating PR, Marketing and Online. - Implement communications plans to increase brand awareness and recognition for Softcom Ltd. - Develop relationships with key media to secure and grow media coverage both online and offline. - Monitor press stories relating to the company and its brand and maximising opportunities for positive PR . - Collate and analyze current communications and messages and ensuring consistency. - Develop and lead Softcom’s internal communication strategy across board. - Communicating brand to internal customers and stakeholders. - Oversee the annual communications budget and ensuring its use is fully maximised. Show less As Softcom's Communication Lead, I am responsible for managing all of Softcom's internal and external communications, ensuring its message is consistent and engaging. - Develop an integrated marketing communications strategy for Softcom, incorporating PR, Marketing and Online. - Implement communications plans to increase brand awareness and recognition for Softcom Ltd. - Develop relationships with key media to secure and grow media coverage both online and offline. - Monitor… Show more As Softcom's Communication Lead, I am responsible for managing all of Softcom's internal and external communications, ensuring its message is consistent and engaging. - Develop an integrated marketing communications strategy for Softcom, incorporating PR, Marketing and Online. - Implement communications plans to increase brand awareness and recognition for Softcom Ltd. - Develop relationships with key media to secure and grow media coverage both online and offline. - Monitor press stories relating to the company and its brand and maximising opportunities for positive PR . - Collate and analyze current communications and messages and ensuring consistency. - Develop and lead Softcom’s internal communication strategy across board. - Communicating brand to internal customers and stakeholders. - Oversee the annual communications budget and ensuring its use is fully maximised. Show less
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SmartGuide
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Czechia
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Travel Arrangements
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1 - 100 Employee
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Product Marketing Specialist
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May 2019 - Oct 2019
- Develop product messaging for new SmartGuides products and services - Communicate the value of new SMG products and services - Develop and implement promotional activities such as promotions and product launches Use market research data to determine product pricing - Create and manage product marketing materials - Gain insight into customer use of current products, untapped opportunities and buyer personas - Measure and optimize the buyer journey as it relates to product… Show more - Develop product messaging for new SmartGuides products and services - Communicate the value of new SMG products and services - Develop and implement promotional activities such as promotions and product launches Use market research data to determine product pricing - Create and manage product marketing materials - Gain insight into customer use of current products, untapped opportunities and buyer personas - Measure and optimize the buyer journey as it relates to product feature adoption and usage Show less - Develop product messaging for new SmartGuides products and services - Communicate the value of new SMG products and services - Develop and implement promotional activities such as promotions and product launches Use market research data to determine product pricing - Create and manage product marketing materials - Gain insight into customer use of current products, untapped opportunities and buyer personas - Measure and optimize the buyer journey as it relates to product… Show more - Develop product messaging for new SmartGuides products and services - Communicate the value of new SMG products and services - Develop and implement promotional activities such as promotions and product launches Use market research data to determine product pricing - Create and manage product marketing materials - Gain insight into customer use of current products, untapped opportunities and buyer personas - Measure and optimize the buyer journey as it relates to product feature adoption and usage Show less
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Petros-Consulting Ltd
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Nigeria
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Human Resources Services
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1 - 100 Employee
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Digital Media Consultant
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Aug 2015 - 2017
• Developed all online banner advertising campaigns for clients’ businesses • Utilised digital media/marketing apps and software for talent acquisition • Employed video marketing for all Petros Consulting recruitment • Improved Petros Consulting website’s UX and usability • Offer online communications advice, budgetary analysis and campaign strategy to clients • Create customer-centric content on social media strategy for clients’ businesses • Developed copy and content… Show more • Developed all online banner advertising campaigns for clients’ businesses • Utilised digital media/marketing apps and software for talent acquisition • Employed video marketing for all Petros Consulting recruitment • Improved Petros Consulting website’s UX and usability • Offer online communications advice, budgetary analysis and campaign strategy to clients • Create customer-centric content on social media strategy for clients’ businesses • Developed copy and content (images, animation, text and voiceovers) for all online advertising • Created engaging and informational Buzzfeed-like video content for clients’ businesses Show less • Developed all online banner advertising campaigns for clients’ businesses • Utilised digital media/marketing apps and software for talent acquisition • Employed video marketing for all Petros Consulting recruitment • Improved Petros Consulting website’s UX and usability • Offer online communications advice, budgetary analysis and campaign strategy to clients • Create customer-centric content on social media strategy for clients’ businesses • Developed copy and content… Show more • Developed all online banner advertising campaigns for clients’ businesses • Utilised digital media/marketing apps and software for talent acquisition • Employed video marketing for all Petros Consulting recruitment • Improved Petros Consulting website’s UX and usability • Offer online communications advice, budgetary analysis and campaign strategy to clients • Create customer-centric content on social media strategy for clients’ businesses • Developed copy and content (images, animation, text and voiceovers) for all online advertising • Created engaging and informational Buzzfeed-like video content for clients’ businesses Show less
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BusinessDay
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Nigeria
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Newspaper Publishing
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100 - 200 Employee
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Communications Executive
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Dec 2013 - May 2015
• Facilitated correspondence between BusinessDay and registrants of the BusinessDay Entrepreneurship Initiative—StartUp Nation • Created interactional content and topics for BusinessDay’s StartUp Nation • Created regular educational content for the Education Column of the BusinessDay Newspaper • Participated in the think-tank planning session of both the BusinessDay-Jobberman Job Fair and the BusinessDay-Mara “My Business Nigeria Summit” • Created the copy for the BusinessDay… Show more • Facilitated correspondence between BusinessDay and registrants of the BusinessDay Entrepreneurship Initiative—StartUp Nation • Created interactional content and topics for BusinessDay’s StartUp Nation • Created regular educational content for the Education Column of the BusinessDay Newspaper • Participated in the think-tank planning session of both the BusinessDay-Jobberman Job Fair and the BusinessDay-Mara “My Business Nigeria Summit” • Created the copy for the BusinessDay product: “BD Sunday” • Created online social media content for the “My Business Nigeria Summit” • Designed the form and content of the My Business Nigeria Infographic • Designed the Youtube video Ads for BusinessDay Startup Nation initiative and the “My Business Nigeria Summit 2015” • Designed Youtube video Ads and animated video content for BusinesDay Show less • Facilitated correspondence between BusinessDay and registrants of the BusinessDay Entrepreneurship Initiative—StartUp Nation • Created interactional content and topics for BusinessDay’s StartUp Nation • Created regular educational content for the Education Column of the BusinessDay Newspaper • Participated in the think-tank planning session of both the BusinessDay-Jobberman Job Fair and the BusinessDay-Mara “My Business Nigeria Summit” • Created the copy for the BusinessDay… Show more • Facilitated correspondence between BusinessDay and registrants of the BusinessDay Entrepreneurship Initiative—StartUp Nation • Created interactional content and topics for BusinessDay’s StartUp Nation • Created regular educational content for the Education Column of the BusinessDay Newspaper • Participated in the think-tank planning session of both the BusinessDay-Jobberman Job Fair and the BusinessDay-Mara “My Business Nigeria Summit” • Created the copy for the BusinessDay product: “BD Sunday” • Created online social media content for the “My Business Nigeria Summit” • Designed the form and content of the My Business Nigeria Infographic • Designed the Youtube video Ads for BusinessDay Startup Nation initiative and the “My Business Nigeria Summit 2015” • Designed Youtube video Ads and animated video content for BusinesDay Show less
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University of Lagos
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Nigeria
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Higher Education
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700 & Above Employee
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Administrative Personnel
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Jan 2010 - Jun 2010
Responsible for the distribution of memoranda across the University of Lagos Responsible for editing and proof reading of documents and Memo sent across the University Responsible for collation and management of data from various departments across the University of Lagos Responsible for the distribution of memoranda across the University of Lagos Responsible for editing and proof reading of documents and Memo sent across the University Responsible for collation and management of data from various departments across the University of Lagos
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Education
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2020 - 2021
Cardiff Metropolitan University
Master's degree, Creative Writing -
2019 - 2020
CIM | The Chartered Institute of Marketing
Postgraduate Diploma in Professional Marketing, Marketing -
IE Business School
Brand and Product Management, Marketing -
2020 - 2020
Product School
Product Management: Building Digital Products, Computer Software Engineering -
Udacity
Product Design -
Udacity
App Marketing -
2010 - 2014
University of Lagos
English Language, Copywriting, Business Writing and Communication, Presentation, Advertising
Community
