Lena Lotsey
Head of Talent Brand at Verily- Claim this Profile
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Bio
Willson Overend
Lena is a world-class expert in all things talent brand and employee value proposition. She is a thoughtful and strategic storyteller, and knows how to design multi-channel approaches that build a company's reputation and overall employer brand. Her work leads to significant results within efforts to recruit new talent, as well as to engaging current employees around the EVP. She is a valuable thought-partner to colleagues across HR, Communications and Marketing, and a trusted advisor to senior leaders. I give my highest recommendation for Lena- she sets the bar very high!
Rich Webster
Lena is a dream client to work with; she meets you in the middle of the creative process—a great collaborator—knowing when to challenge you, when to push you, and when to trust you. Every conversation with Lena is full of clarity, expertise and honesty, but not at the expense of any fun along the way. As a creative, I was always excited to see and hear her reaction to what we had created, with her insights being invaluable in pushing the work to the next level. It was a joy to work with her and the team.
Willson Overend
Lena is a world-class expert in all things talent brand and employee value proposition. She is a thoughtful and strategic storyteller, and knows how to design multi-channel approaches that build a company's reputation and overall employer brand. Her work leads to significant results within efforts to recruit new talent, as well as to engaging current employees around the EVP. She is a valuable thought-partner to colleagues across HR, Communications and Marketing, and a trusted advisor to senior leaders. I give my highest recommendation for Lena- she sets the bar very high!
Rich Webster
Lena is a dream client to work with; she meets you in the middle of the creative process—a great collaborator—knowing when to challenge you, when to push you, and when to trust you. Every conversation with Lena is full of clarity, expertise and honesty, but not at the expense of any fun along the way. As a creative, I was always excited to see and hear her reaction to what we had created, with her insights being invaluable in pushing the work to the next level. It was a joy to work with her and the team.
Willson Overend
Lena is a world-class expert in all things talent brand and employee value proposition. She is a thoughtful and strategic storyteller, and knows how to design multi-channel approaches that build a company's reputation and overall employer brand. Her work leads to significant results within efforts to recruit new talent, as well as to engaging current employees around the EVP. She is a valuable thought-partner to colleagues across HR, Communications and Marketing, and a trusted advisor to senior leaders. I give my highest recommendation for Lena- she sets the bar very high!
Rich Webster
Lena is a dream client to work with; she meets you in the middle of the creative process—a great collaborator—knowing when to challenge you, when to push you, and when to trust you. Every conversation with Lena is full of clarity, expertise and honesty, but not at the expense of any fun along the way. As a creative, I was always excited to see and hear her reaction to what we had created, with her insights being invaluable in pushing the work to the next level. It was a joy to work with her and the team.
Willson Overend
Lena is a world-class expert in all things talent brand and employee value proposition. She is a thoughtful and strategic storyteller, and knows how to design multi-channel approaches that build a company's reputation and overall employer brand. Her work leads to significant results within efforts to recruit new talent, as well as to engaging current employees around the EVP. She is a valuable thought-partner to colleagues across HR, Communications and Marketing, and a trusted advisor to senior leaders. I give my highest recommendation for Lena- she sets the bar very high!
Rich Webster
Lena is a dream client to work with; she meets you in the middle of the creative process—a great collaborator—knowing when to challenge you, when to push you, and when to trust you. Every conversation with Lena is full of clarity, expertise and honesty, but not at the expense of any fun along the way. As a creative, I was always excited to see and hear her reaction to what we had created, with her insights being invaluable in pushing the work to the next level. It was a joy to work with her and the team.
Experience
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Verily
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United States
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Hospitals and Health Care
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700 & Above Employee
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Head of Talent Brand
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Jan 2022 - Present
Lead talent brand at Verily (aka Google Life Sciences) as part of the People and Culture team, responsible for creating and embedding a superior employee experience attracting & retaining great minds, further bringing the Verily vision of precision health to life. Lead talent brand at Verily (aka Google Life Sciences) as part of the People and Culture team, responsible for creating and embedding a superior employee experience attracting & retaining great minds, further bringing the Verily vision of precision health to life.
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Experian
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Information Services
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700 & Above Employee
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Global Employer Brand Director
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Oct 2018 - Jan 2022
OnCon Top 100 Talent Leaders 2022 // OnCon Top 100 Talent Leaders 2021 // Comparably Top 50 Employer Brand Leaders 2020 Responsible for shaping and promoting Experian’s global employer brand for 20,000 diverse team members including 30 employer brand regional leads around the world in data technology supporting financial services, healthcare, and consumer products. An expert in designing and bringing the EVP to life internally and externally, attracting candidates and turning employees into fans. Show less
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Ignition Creative
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Advertising Services
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1 - 100 Employee
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Director of Digital/Social
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Nov 2016 - Oct 2018
Clio Award Winner 2018 // Google Employer Brand // NETFLIX // NBCUniversal // Facebook // Apple Music // YouTube // Amazon // Disney // Sony Pictures // Paramount // L.A. LakersLed an award-winning team to discover new ways to tell culture, brand and product stories through data-led audience behavioral insights, intriguing global audiences and exceeding performance expectations for the most iconic brands.
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Senior Manager of Digital/Social
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Nov 2015 - Nov 2016
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Ignited
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Advertising Services
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1 - 100 Employee
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Senior Manager, Digital/Social
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May 2014 - Apr 2015
Clio Award Shortlist 2015 NBCUniversal // MTV // Estée Lauder // Microsoft // Scopely Led team in creating and optimizing owned, earned, and paid media for brands across entertainment, beauty, tech, and gaming including Pinkberry, Shark Tank, Clinique. *Concepted and executed Scopely's The Walking Dead mobile game YouTuber stunt resulting in 4 million downloads in one week. *Concepted and launched MTV's Rebel Music first-to-market Facebook premiere resulting in a CLIO Shortlist Award and Facebook case study. Managed branding through engaging custom content, leveraged premium influencers across key social platforms, including YouTube, Instagram, and Snapchat developing campaigns and events to secure earned media. Supported employer branding initiatives by aligning marketing, PR, and employee advocacy strategies, and audience behavioral insights, increasing engagement and driving traffic to support objectives. Drove ownership of targeted global markets with an always-on mobile approach. Built and managed relationships with key media partners. Show less
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SHE Media
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Online Audio and Video Media
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1 - 100 Employee
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Senior Digital/Social Producer
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Oct 2009 - Sep 2013
NBCUniversal // Microsoft // Coca-Cola // Disney // Hulu // P&G // Starbucks // Target // NordstromIn partnership with NBC, managed a production team of ~15 to develop and execute 100+ marketing campaigns, targeting a female audience, from RFP through production and wrap for Fortune 500 clients. Oversaw creative concepting, audience behavioral insights, influencer collaboration, content creation, ad unit production, launch QA, campaign timelines, and performance tracking.Connected premium content creators and brands to deliver authentic messaging through: Brand Ambassadors, Branded Entertainment, Custom Video Content, Sponsored Posts, Social Media Promotions, and Blog ConferencesDeveloped traffic driving strategies and techniques to create evergreen content; tracked metrics to offer real insight into brands’ online engagementTraveled and spoke at social media conferences & events with an emphasis on brand building. Show less
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Producer, Digital/Social Content & Influencers
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May 2009 - Feb 2010
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Raptive
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United States
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Technology, Information and Internet
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200 - 300 Employee
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Digital Content Manager / Copywriter
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Jan 2007 - Jan 2009
As a member of the launch team at CafeMedia (founded by Andrew Shue), helped lead the creation of many of CafeMedia's primary products and properties, including the branded content operation (Content Lab) and influencer platform serving as a top contributor. CafeMedia now ranks #31 in overall comScore reaching an audience of over 78MM across O&Os, CafeMom, MamásLatinas, and Revelist with 290MM social media followers. As a member of the launch team at CafeMedia (founded by Andrew Shue), helped lead the creation of many of CafeMedia's primary products and properties, including the branded content operation (Content Lab) and influencer platform serving as a top contributor. CafeMedia now ranks #31 in overall comScore reaching an audience of over 78MM across O&Os, CafeMom, MamásLatinas, and Revelist with 290MM social media followers.
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Education
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Penn State University
Community
