Experience

SamsonPR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President

  • Apr 2023 - Present

• Account Director

  • Jan 2023 - Apr 2023



Cloudbeds

• United States
• Hospitality
• 500 - 600 Employee

• Public Relations Manager

  • Mar 2022 - Dec 2022

  - Proactively pitch compelling story angles to media to increase the company’s visibility across business, technology and industry press - Prepare talking points and media train executives in advance of press interviews and events - Work cross-functionally with team members in marketing, engineering, product, social and creative to ensure programs and campaigns are holistic - Manage and oversee PR agencies across the U.S., Europe and Latin America to ensure consistent messaging and a… Show more - Proactively pitch compelling story angles to media to increase the company’s visibility across business, technology and industry press - Prepare talking points and media train executives in advance of press interviews and events - Work cross-functionally with team members in marketing, engineering, product, social and creative to ensure programs and campaigns are holistic - Manage and oversee PR agencies across the U.S., Europe and Latin America to ensure consistent messaging and a steady cadence of coverage - Prepare and distribute 3-4 press releases per month to maintain a steady share of voice in key regions - Develop and draft press materials, thought leadership articles, blog posts, etc. Show less - Proactively pitch compelling story angles to media to increase the company’s visibility across business, technology and industry press - Prepare talking points and media train executives in advance of press interviews and events - Work cross-functionally with team members in marketing, engineering, product, social and creative to ensure programs and campaigns are holistic - Manage and oversee PR agencies across the U.S., Europe and Latin America to ensure consistent messaging and a… Show more - Proactively pitch compelling story angles to media to increase the company’s visibility across business, technology and industry press - Prepare talking points and media train executives in advance of press interviews and events - Work cross-functionally with team members in marketing, engineering, product, social and creative to ensure programs and campaigns are holistic - Manage and oversee PR agencies across the U.S., Europe and Latin America to ensure consistent messaging and a steady cadence of coverage - Prepare and distribute 3-4 press releases per month to maintain a steady share of voice in key regions - Develop and draft press materials, thought leadership articles, blog posts, etc. Show less



Venture Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Oct 2021 - Mar 2022

  - Oversee the development and execution of all media campaigns and product launches for consumer, tech, travel and lifestyle clients - Council executives on best media practices to maximize visibility - Drive strategic PR programs that deliver results - Translate complex concepts into compelling story angles

• Senior Account Manager

  • Jun 2019 - Oct 2021

  - Oversee the development and execution of media campaigns and product launches for consumer products, tech, travel and lifestyle clients - Review and provide guidance on media requests, briefing books and award submissions - Develop in-depth plans and strategies for accounts - Actively identify new reporters and storylines that make sense for clients - Assign and delegate roles and responsibilities across internal teams - Counsel junior members of the team to effectively work… Show more - Oversee the development and execution of media campaigns and product launches for consumer products, tech, travel and lifestyle clients - Review and provide guidance on media requests, briefing books and award submissions - Develop in-depth plans and strategies for accounts - Actively identify new reporters and storylines that make sense for clients - Assign and delegate roles and responsibilities across internal teams - Counsel junior members of the team to effectively work with the media



PMBC Group - Technology PR firm

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Oct 2018 - May 2019

  - Conceptualized, drafted and secured placements for byline and thought leadership articles for clients in the blockchain, business and finance sectors - Developed media relationships with top-tier business, tech and consumer press outlets, particularly in the fintech and blockchain space - Coordinated media briefings and interviews for clients - Analyzed survey results to disseminate the most compelling angles to press - Conceptualized, drafted and secured placements for byline and thought leadership articles for clients in the blockchain, business and finance sectors - Developed media relationships with top-tier business, tech and consumer press outlets, particularly in the fintech and blockchain space - Coordinated media briefings and interviews for clients - Analyzed survey results to disseminate the most compelling angles to press



New Directions for Veterans

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Communications Specialist

  • Apr 2017 - Nov 2018

  - Led media relations efforts around veteran-related issues, new housing facility groundbreakings, annual charity events, etc. - Arranged and conducted tours of facilities with government representatives and press - Updated and managed website and social media content - Developed monthly newsletter and additional marketing materials for the organization - Led media relations efforts around veteran-related issues, new housing facility groundbreakings, annual charity events, etc. - Arranged and conducted tours of facilities with government representatives and press - Updated and managed website and social media content - Developed monthly newsletter and additional marketing materials for the organization



SutherlandGold

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Nov 2015 - Jun 2016

  Clients included: KeyMe, OUTFRONT Media, Wonder Workshop, TodayTix, Sakara Life, LeTote - Developed media relationships with top-tier business, ad tech and consumer press outlets, including Bloomberg, Bustle, Entrepreneur, Fortune, Shape and the Today Show - Produced and executed media strategies for new market launches and campaigns, including an April Fool’s Day Campaign that resulted in more than 30 pieces of coverage - Compose executive media strategies for new market launches… Show more Clients included: KeyMe, OUTFRONT Media, Wonder Workshop, TodayTix, Sakara Life, LeTote - Developed media relationships with top-tier business, ad tech and consumer press outlets, including Bloomberg, Bustle, Entrepreneur, Fortune, Shape and the Today Show - Produced and executed media strategies for new market launches and campaigns, including an April Fool’s Day Campaign that resulted in more than 30 pieces of coverage - Compose executive media strategies for new market launches and campaigns - Secure press coverage around funding and product announcements for tech startups - Coordinated media briefings, desksides and confirmed press attendance at trade shows - Managed the internship experience in the NYC office and mentored up to two interns each quarter Show less Clients included: KeyMe, OUTFRONT Media, Wonder Workshop, TodayTix, Sakara Life, LeTote - Developed media relationships with top-tier business, ad tech and consumer press outlets, including Bloomberg, Bustle, Entrepreneur, Fortune, Shape and the Today Show - Produced and executed media strategies for new market launches and campaigns, including an April Fool’s Day Campaign that resulted in more than 30 pieces of coverage - Compose executive media strategies for new market launches… Show more Clients included: KeyMe, OUTFRONT Media, Wonder Workshop, TodayTix, Sakara Life, LeTote - Developed media relationships with top-tier business, ad tech and consumer press outlets, including Bloomberg, Bustle, Entrepreneur, Fortune, Shape and the Today Show - Produced and executed media strategies for new market launches and campaigns, including an April Fool’s Day Campaign that resulted in more than 30 pieces of coverage - Compose executive media strategies for new market launches and campaigns - Secure press coverage around funding and product announcements for tech startups - Coordinated media briefings, desksides and confirmed press attendance at trade shows - Managed the internship experience in the NYC office and mentored up to two interns each quarter Show less



Curzon PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Jan 2015 - Sep 2015

  - Managed social media and digital teams for global brand, and successfully increased Facebook followers from 18 to more than 10,000 - Created and executed media relations strategies for a NYSE-listed company - Wrote and edited press releases, fact sheets, newsletters and blogs for clients in the US and UK - Supervised all content and updates for clients’ websites, as well as the creation of a new site - Managed social media and digital teams for global brand, and successfully increased Facebook followers from 18 to more than 10,000 - Created and executed media relations strategies for a NYSE-listed company - Wrote and edited press releases, fact sheets, newsletters and blogs for clients in the US and UK - Supervised all content and updates for clients’ websites, as well as the creation of a new site



C.I. Visions, Inc.

• New York, NY

• Publicist

  • Jan 2010 - Jan 2015

  Clients included: Sherri Hill, Jovani, Rachel Allan, Ali Ro, Donna Morgan, Fruits & Passion, MyWalit, etc. - Placed fashion, beauty and lifestyle clients in top-tier consumer magazines, including Allure, Family Circle, Glamour, Harper’s Bazaar, Star Magazine, etc. - Developed seasonal themes, ideas and activity to support product launches and campaigns - Composed and edited press material, including pitches, media alerts, press releases and fact sheets - Coordinated desksides… Show more Clients included: Sherri Hill, Jovani, Rachel Allan, Ali Ro, Donna Morgan, Fruits & Passion, MyWalit, etc. - Placed fashion, beauty and lifestyle clients in top-tier consumer magazines, including Allure, Family Circle, Glamour, Harper’s Bazaar, Star Magazine, etc. - Developed seasonal themes, ideas and activity to support product launches and campaigns - Composed and edited press material, including pitches, media alerts, press releases and fact sheets - Coordinated desksides and showroom appointments for celebrity stylists and market editors - Built and maintained relationships with editors, bloggers, stylists and clients Show less Clients included: Sherri Hill, Jovani, Rachel Allan, Ali Ro, Donna Morgan, Fruits & Passion, MyWalit, etc. - Placed fashion, beauty and lifestyle clients in top-tier consumer magazines, including Allure, Family Circle, Glamour, Harper’s Bazaar, Star Magazine, etc. - Developed seasonal themes, ideas and activity to support product launches and campaigns - Composed and edited press material, including pitches, media alerts, press releases and fact sheets - Coordinated desksides… Show more Clients included: Sherri Hill, Jovani, Rachel Allan, Ali Ro, Donna Morgan, Fruits & Passion, MyWalit, etc. - Placed fashion, beauty and lifestyle clients in top-tier consumer magazines, including Allure, Family Circle, Glamour, Harper’s Bazaar, Star Magazine, etc. - Developed seasonal themes, ideas and activity to support product launches and campaigns - Composed and edited press material, including pitches, media alerts, press releases and fact sheets - Coordinated desksides and showroom appointments for celebrity stylists and market editors - Built and maintained relationships with editors, bloggers, stylists and clients Show less



C.I. Visions

• New York, NY

• Account Coordinator

  • Jan 2009 - Jan 2010

  - Responsible for media pitching, drafting press releases and other press material - Coordinated interns and maintained the office as a whole, including answering phones - Responsible for media pitching, drafting press releases and other press material - Coordinated interns and maintained the office as a whole, including answering phones



Keep Alachua County Beautiful

• Intern

  • Aug 2007 - Dec 2007

  - Created media lists - Organized community volunteer events - Created media lists - Organized community volunteer events