Daniel Gremke
Senior Marketing Operations Analyst at Veracross- Claim this Profile
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Bio
Credentials
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Digital Product Management: Modern Fundamentals
CourseraJun, 2020- Nov, 2024
Experience
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Veracross
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United States
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Software Development
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100 - 200 Employee
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Senior Marketing Operations Analyst
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Dec 2022 - Present
Veracross Magnus is a rapidly growing SaaS EdTech company with high retention rates that offers an open API and single-record architecture to serve front-line educators. They have deployed their software at over 1,000 private K-12 schools in 20 countries. Supports the Marketing/Sales Operations Department and is responsible for analyzing the impact of demand generation campaigns, monitoring key metrics, and optimizing marketing performance to inform strategic decisions. ● Responsible for supporting and evaluating demand generation campaigns, measuring marketing funnel performance, and optimizing marketing performance. ● Produces reports and dashboards to monitor critical metrics, informing strategic decision-making for business operation, planning, and budgeting purposes. ● Collaborates with the marketing team to improve marketing velocity and efficiencies, leveraging technology to monitor, evaluate, and inform the company's strategic direction. ● Highly visible and influential role requiring strong analytical and interpersonal skills and business acumen. ● Works closely with the executive leadership team to inform strategic data-driven decisions. Identify opportunities to improve existing processes to optimize Marketing productivity and drive growth and scale ● Works cross-functionally with the Veracross Magnus Business Applications team to translate business requirements to technology requirements.
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Avantor
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United States
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Biotechnology Research
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700 & Above Employee
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Database Marketing Analyst (Digital Products & Marketing)
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Apr 2021 - Dec 2022
Supports a global team responsible for execution of all digital marketing automation tactics to support customer acquisition, growth, and retention. Works with a cross-functional Global team to align business development initiatives and enhancements with existing marketing technology stack. ● Performs data mining/in depth analysis of customer database to identify, and makes actionable, key customer segments that can drive value for company. ● Creates measurements such as response analysis, ROI, campaign dashboard development, etc. to ensure continuous campaign and program improvement. ● Oversees development of new and existing processes and audits them to ensure the accuracy of all programming and specific selection logic used to generate multimedia direct marketing campaigns. ● Provides support/direction in factors affecting website visitor behavior, conversion, and customer retention rates. ● Leverage the use of marketing automation platforms to manage data-driven email campaigns and create lead-scoring programs to increase sales and retain customers. ● Work with internal teams to define customer personas and segmentation in order to improve and automate customer journeys.
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Legacy Grant Thornton Public Sector (now Guidehouse)
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United States
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Business Consulting and Services
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300 - 400 Employee
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Senior Associate (Digital Transformation & Management)
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Aug 2019 - Apr 2021
Conduct detail monitoring of return on investment related to client marketing and recruitment campaigns using advanced analytic techniques. Lead exploration of data automation tools such as BigQuery and Salesforce for reporting initiatives. Plan, coordinate, and execute scenario assessments to guarantee accurate prediction of outcomes. ● Strengthened decision making process through development and implementation of data management, integration, and analytics solutions. ● Delivered a holistic view of online presence by restructuring reporting capabilities and methodologies. ● Improved data models to document return on investment with an annual marketing budget of 7M.
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Accenture Song
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United States
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Marketing Services
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700 & Above Employee
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Digital Marketing Analyst (Insights)
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Oct 2016 - Jul 2019
Reviewed engagement rates, influencer sentiment, and competitor activity using comprehensive social media data from Facebook, Twitter, and Instagram. Conducted analysis of quantitative and qualitative data to ensure campaign success and drive ROI. Supported development of effective social media and content marketing strategies to aid in increasing brand visibility, creating brand awareness, and building long term relations with target audience. Compiled insights reports for key stakeholders while researching social media trends, popular platforms, and emerging tools. ● Designed new data collection processes that slashed reporting time by 40%. ● Reduced delivery time by 60% through automation of reporting process. ● Deployed new reporting tools that resulted in saving in excess of $75K in operating costs.
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Churchill Franklin
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Marketing Services
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1 - 100 Employee
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Marketing Associate
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Dec 2013 - Oct 2016
Provided professional expertise to ensure smooth operation of marketing department. Maintained an up to date website and customer databases while evaluating effectiveness of digital marketing campaigns. Employed analytic insights to assess marketing strategy's performance, identified areas of improvement, and provided recommendation to maximize success of campaigns. ● Enabled seamless transitioning of company website from HTML to WordPress that increased social media followers by over 400%. ● Utilized paid social ads and Google AdWords to optimize monthly website visitors.
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Marketing/ Sponsorship Intern
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May 2011 - Aug 2011
Marketing- Worked on projects throughout the season to promote three professional sports teams which were the Rochester Rhinos, WNY Flash, and Rochester Rattlers Sales- Aided the ticket sales department with gaining prospective ticket holders, tracking ticket sales with Excel Spreadsheets, and distribution of tickets Sponsorship- Assisted the sponsorship department with tracking down potential sponsors and provided excellent client services Oversaw game day setup and concourse entertainment
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Education
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2010 - 2012
University at Buffalo
Bachelor of Science, Business Administration; Marketing; Management -
2015 - 2016
West Virginia University
Master of Science (M.S.), Integrated Marketing Communications -
2014 - 2014
West Virginia University
Data Science Graduate Studies -
2008 - 2010
STATE UNIVERSITY OF NEW YORK AT FREDONIA
Bachelor of Science, Business Administration; Marketing -
WVU Reed College of Media IMC & DMC Graduate Programs
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