Karen Mazzotta
Associate Director of Communications at Alzheimer's Foundation of America- Claim this Profile
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Topline Score
Bio
Dorie Hagler
Karen is a dedicated, honest and incredibly hard working PR agent. I feel super fortunate to have had her support for my art&activism project @meandeve. Because of Karen's dedication to this project I was able to land a photo series of my portraits in NYMAG the day after the Women's March on Washington. Karen is much more than an agent, she is a copy writer, researcher, connector, friend, partner and a really great touchstone when, if like me, you get lost in the passion of your project and aren't seeing clearly. Consider yourselves very lucky if Karen signs on to help you. My only hesitation in writing this recommendation is that Karen will get so buy she won't be available to help me with my next big @meandeve project.
Jen Kluczkowski
When we hired Karen, we hoped to secure a few press mentions about our company. Karen did deliver these results, but we received so much more. Right at the start, Karen gave feedback, insights and new ideas on the story we wanted to tell press. These supportive and candid conversations shifted our entire business strategy - a move we will be forever grateful to her for. I was also extremely impressed with Karen's persistence in getting us the right exposure and how she took it upon herself to become an expert in our industry. I felt she truly understood us, our services and what was needed to become a success. It's not often that you come across someone willing to immerse themselves in a client's business. Karen is an invaluable member of our team and it's a pleasure to work with her.
Dorie Hagler
Karen is a dedicated, honest and incredibly hard working PR agent. I feel super fortunate to have had her support for my art&activism project @meandeve. Because of Karen's dedication to this project I was able to land a photo series of my portraits in NYMAG the day after the Women's March on Washington. Karen is much more than an agent, she is a copy writer, researcher, connector, friend, partner and a really great touchstone when, if like me, you get lost in the passion of your project and aren't seeing clearly. Consider yourselves very lucky if Karen signs on to help you. My only hesitation in writing this recommendation is that Karen will get so buy she won't be available to help me with my next big @meandeve project.
Jen Kluczkowski
When we hired Karen, we hoped to secure a few press mentions about our company. Karen did deliver these results, but we received so much more. Right at the start, Karen gave feedback, insights and new ideas on the story we wanted to tell press. These supportive and candid conversations shifted our entire business strategy - a move we will be forever grateful to her for. I was also extremely impressed with Karen's persistence in getting us the right exposure and how she took it upon herself to become an expert in our industry. I felt she truly understood us, our services and what was needed to become a success. It's not often that you come across someone willing to immerse themselves in a client's business. Karen is an invaluable member of our team and it's a pleasure to work with her.
Dorie Hagler
Karen is a dedicated, honest and incredibly hard working PR agent. I feel super fortunate to have had her support for my art&activism project @meandeve. Because of Karen's dedication to this project I was able to land a photo series of my portraits in NYMAG the day after the Women's March on Washington. Karen is much more than an agent, she is a copy writer, researcher, connector, friend, partner and a really great touchstone when, if like me, you get lost in the passion of your project and aren't seeing clearly. Consider yourselves very lucky if Karen signs on to help you. My only hesitation in writing this recommendation is that Karen will get so buy she won't be available to help me with my next big @meandeve project.
Jen Kluczkowski
When we hired Karen, we hoped to secure a few press mentions about our company. Karen did deliver these results, but we received so much more. Right at the start, Karen gave feedback, insights and new ideas on the story we wanted to tell press. These supportive and candid conversations shifted our entire business strategy - a move we will be forever grateful to her for. I was also extremely impressed with Karen's persistence in getting us the right exposure and how she took it upon herself to become an expert in our industry. I felt she truly understood us, our services and what was needed to become a success. It's not often that you come across someone willing to immerse themselves in a client's business. Karen is an invaluable member of our team and it's a pleasure to work with her.
Dorie Hagler
Karen is a dedicated, honest and incredibly hard working PR agent. I feel super fortunate to have had her support for my art&activism project @meandeve. Because of Karen's dedication to this project I was able to land a photo series of my portraits in NYMAG the day after the Women's March on Washington. Karen is much more than an agent, she is a copy writer, researcher, connector, friend, partner and a really great touchstone when, if like me, you get lost in the passion of your project and aren't seeing clearly. Consider yourselves very lucky if Karen signs on to help you. My only hesitation in writing this recommendation is that Karen will get so buy she won't be available to help me with my next big @meandeve project.
Jen Kluczkowski
When we hired Karen, we hoped to secure a few press mentions about our company. Karen did deliver these results, but we received so much more. Right at the start, Karen gave feedback, insights and new ideas on the story we wanted to tell press. These supportive and candid conversations shifted our entire business strategy - a move we will be forever grateful to her for. I was also extremely impressed with Karen's persistence in getting us the right exposure and how she took it upon herself to become an expert in our industry. I felt she truly understood us, our services and what was needed to become a success. It's not often that you come across someone willing to immerse themselves in a client's business. Karen is an invaluable member of our team and it's a pleasure to work with her.
Experience
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Alzheimer's Foundation of America
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United States
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Non-profit Organizations
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1 - 100 Employee
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Associate Director of Communications
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Dec 2020 - Present
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Public Relations Manager
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Mar 2019 - Dec 2020
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Mazzotta Public Relations LLC
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United States
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Public Relations and Communications Services
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Principal
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2009 - Feb 2019
• Led boutique communications firm that provided strategic positioning, corporate communications, media relations and social media management to companies across health/wellness, lifestyle, nonprofits, hospitality and the arts.• Developed public relations strategies and media outreach plans with strong track record of earned media across client portfolio; drove high-profile publicity for events, product launches and announcements.• Spearheaded collaboration with client stakeholders enabling unified approach to brand positioning/messaging while ensuring alignment with business goals.• Designed social media strategies, conducted competitive assessments, developed editorial calendars/content and identified influencers. • Managed long-term relationships with broadcast, digital and print media.• Oversaw national publicity tours and guest articles/blogs for health and wellness book authors.Selected clients: Sharecare, New York Botanical Garden, More/Fitness/Shape Half Marathon, Mindfresh, SNAP, Restaurant Associates/The Wright at the Solomon R. Guggenheim Museum, Eat This Not That
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Rodale Inc.
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Exec. Director, Communications, Prevention
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2006 - 2009
• Oversaw internal/external communications and served on senior management team for a leading health and lifestyle brand (included magazine, talent, website, events, special interest publications, international editions and books). • Increased media impressions by 130% in first year and by more than 200% within 3 years; raised brand profile in trade publications, winning several awards including Ad Age’s “A-List.”• Managed high-performing team, outside agencies and budget.• Key accomplishments included establishing broadcast partnerships with Today, Good Morning America, The Doctors and The Biggest Loser and generating publicity for New York Times bestseller Flat Belly Diet that resulted in one of the most successful launches in Rodale history.
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Mazzotta Public Relations LLC
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United States
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Public Relations and Communications Services
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Principal
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1992 - 2006
• Provided strategic communications, public relations and media outreach for leading consumer publications including Men’s Health, Best Life, Child, Working Mother and Good Housekeeping.• Led publicity planning, developed media placement/pitch strategies and coordinated promotional events.• Played key role in communications strategy and brand building for Men’s Health under new editor-in-chief, including national broadcast partnerships; drove media outreach and celebrity coverage (Today, Good Morning America, 20/20, Tonight Show, Access Hollywood, Entertainment Tonight) and achieved publication’s all-time high media impressions.
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Education
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Saint John's University
Bachelor of Arts - BA, magna cum laude, English Language and Literature, Minor: Secondary Education
Community
