Experience

?What If! Innovation | Part of Accenture

• United Kingdom
• Business Consulting and Services
• 200 - 300 Employee

• Lead Inventor

  • Aug 2021 - Present

  Lead Innovation Strategist, Europe - Innovation capability building - Product, service innovation and design - Foresight and adaptive strategies - Venturing and new business models - Brand and customer experience - Supporting building growth markets in Asia (Singapore, Shanghai) Industry Pivot: - Automotive and Mobility - Retail and Luxury - Consumer Goods and F&B Lead Innovation Strategist, Europe - Innovation capability building - Product, service innovation and design - Foresight and adaptive strategies - Venturing and new business models - Brand and customer experience - Supporting building growth markets in Asia (Singapore, Shanghai) Industry Pivot: - Automotive and Mobility - Retail and Luxury - Consumer Goods and F&B



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Manager, Innovation - Strategy & Consulting

  • Aug 2021 - Present



?What If! Innovation | Part of Accenture

• United Kingdom
• Business Consulting and Services
• 200 - 300 Employee

• Senior Inventor

  • Oct 2019 - Mar 2021

  Senior Innovation Strategist Clients: Takeda, Ford, VW, Maserati, Chanel, ABInBev, Stanley Black & Decker - Integrating ?What If! Innovation into Accenture Greater China - Growth Futures: Strategy, foresight, new offer incubation, new business models, brand and CX - Growth Cultures: Culture transformation, future of work, hardwire teams' innovation capabilities Senior Innovation Strategist Clients: Takeda, Ford, VW, Maserati, Chanel, ABInBev, Stanley Black & Decker - Integrating ?What If! Innovation into Accenture Greater China - Growth Futures: Strategy, foresight, new offer incubation, new business models, brand and CX - Growth Cultures: Culture transformation, future of work, hardwire teams' innovation capabilities



Anomaly

• United States
• Advertising Services
• 700 & Above Employee

• Brand Strategist

  • Jun 2018 - Aug 2019

  Clients: Sephora, Jing An Kerry Centre, MINI Living, Fila, Budweiser and BMW. Working with global and local clients across APAC within Brand Consultancy, Concept Development, and Business Strategy. Anomaly has been recognized as Ad Age's 2017 Agency of the Year, Cannes Lions, Effies, Fast Company's Most Innovative, Jay Chiat, Digiday Awards and the Mashies and honored in Time Magazine's Best Inventions of 2016. Clients: Sephora, Jing An Kerry Centre, MINI Living, Fila, Budweiser and BMW. Working with global and local clients across APAC within Brand Consultancy, Concept Development, and Business Strategy. Anomaly has been recognized as Ad Age's 2017 Agency of the Year, Cannes Lions, Effies, Fast Company's Most Innovative, Jay Chiat, Digiday Awards and the Mashies and honored in Time Magazine's Best Inventions of 2016.



&digital ApS

• Digital Business Developer

  • Dec 2015 - Jul 2017

  &digital is a start-up specialized in designing and building digital products. I help clients transform insights into innovative digital concepts with measurable business impact: - Digital product innovation and innovation strategy - UX, CX and brand experience - Concept and business development - Creative campaigns and strategic planning

• Digital Advisor

  • Jan 2015 - Dec 2015

  I've been part of growing &digital since its start up in 2015, helping businesses and advising C-level at the intersection of digital transformation and strategy, concept development, marketing strategy, brand activation



Freelance consultant

• Copenhagen Area, Denmark

• Strategy & Business Consultant (startups)

  • Aug 2015 - Nov 2015

  - Working with digital start-ups toward ensuring capital funding - Advising on new business models and go-to-market strategies - Qualifying product presentations and investor pitch deck - Working with digital start-ups toward ensuring capital funding - Advising on new business models and go-to-market strategies - Qualifying product presentations and investor pitch deck



Wemind A/S

• Denmark
• Business Consulting and Services
• 1 - 100 Employee

• Strategic Advisor

  • May 2013 - Dec 2014

  At Wemind - a human-centric transformation consultancy - I worked across research, qualitative research, analysis, strategy and concept development, transforming insights into strategic recommendations and innovative concepts for clients to act on.

• Junior strategic advisor

  • Aug 2012 - Apr 2013



Wunderman

• Advertising Services
• 700 & Above Employee

• Ad Manager

  • May 2012 - Jul 2012

  - Campaign management and execution - Project coordination - Campaign management and execution - Project coordination



Bech-Bruun

• Denmark
• Law Practice
• 400 - 500 Employee

• Communications Assistant

  • Jul 2010 - Apr 2012

  Communications assistant at the department for Business Development and Communication - Research - Responsible for international ratings - Content management in Sitecore - Comprehensive data quality control relative to the implementation of CRM system - Social media Communications assistant at the department for Business Development and Communication - Research - Responsible for international ratings - Content management in Sitecore - Comprehensive data quality control relative to the implementation of CRM system - Social media



Danmarks Idrætsforbund (DIF)

• Denmark
• Spectator Sports
• 1 - 100 Employee

• Volunteer at the IOC Congress and Session in Copenhagen 2009

  • Sep 2009 - Oct 2009

  During the IOC event in Copenhagen 2009, I have worked as all-round guide at the Bella Center and guide in the Bella Center media center and as host at The Royal Opera House, Copenhagen During the IOC event in Copenhagen 2009, I have worked as all-round guide at the Bella Center and guide in the Bella Center media center and as host at The Royal Opera House, Copenhagen