Lisa Merizio Smith
Director at Association of National Advertisers- Claim this Profile
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Bio
Joe Furgiuele
I worked with Lisa for the better part of her 24-year tenure at DMA – throughout, she was one of the most consistent and consistently effective champions for the Councils (Segment Services), and the specialized vertical focus they provided DMA members. She has been engaged and innovative, and for much of the past decade, she’s increasingly done the entire job (all Councils) single-handedly. Now her skills in member development and event planning can be yours for the asking.
Nancy White, Director of Sales
I've worked with Lisa in her job at the DMA for years. She is a hard worker, great advocate, highly organized and a consummate business professional. She knows marketing and event planning intimately. I could confidently recommend Lisa for any help you need in a variety of marketing services. I highly recommend you contact Lisa for help with your markeitng and/or event planning needs.
Joe Furgiuele
I worked with Lisa for the better part of her 24-year tenure at DMA – throughout, she was one of the most consistent and consistently effective champions for the Councils (Segment Services), and the specialized vertical focus they provided DMA members. She has been engaged and innovative, and for much of the past decade, she’s increasingly done the entire job (all Councils) single-handedly. Now her skills in member development and event planning can be yours for the asking.
Nancy White, Director of Sales
I've worked with Lisa in her job at the DMA for years. She is a hard worker, great advocate, highly organized and a consummate business professional. She knows marketing and event planning intimately. I could confidently recommend Lisa for any help you need in a variety of marketing services. I highly recommend you contact Lisa for help with your markeitng and/or event planning needs.
Joe Furgiuele
I worked with Lisa for the better part of her 24-year tenure at DMA – throughout, she was one of the most consistent and consistently effective champions for the Councils (Segment Services), and the specialized vertical focus they provided DMA members. She has been engaged and innovative, and for much of the past decade, she’s increasingly done the entire job (all Councils) single-handedly. Now her skills in member development and event planning can be yours for the asking.
Nancy White, Director of Sales
I've worked with Lisa in her job at the DMA for years. She is a hard worker, great advocate, highly organized and a consummate business professional. She knows marketing and event planning intimately. I could confidently recommend Lisa for any help you need in a variety of marketing services. I highly recommend you contact Lisa for help with your markeitng and/or event planning needs.
Joe Furgiuele
I worked with Lisa for the better part of her 24-year tenure at DMA – throughout, she was one of the most consistent and consistently effective champions for the Councils (Segment Services), and the specialized vertical focus they provided DMA members. She has been engaged and innovative, and for much of the past decade, she’s increasingly done the entire job (all Councils) single-handedly. Now her skills in member development and event planning can be yours for the asking.
Nancy White, Director of Sales
I've worked with Lisa in her job at the DMA for years. She is a hard worker, great advocate, highly organized and a consummate business professional. She knows marketing and event planning intimately. I could confidently recommend Lisa for any help you need in a variety of marketing services. I highly recommend you contact Lisa for help with your markeitng and/or event planning needs.
Experience
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Association of National Advertisers
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United States
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Non-profit Organizations
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100 - 200 Employee
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Director
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Jul 2018 - Present
Develops innovative educational programs for data analytics and direct marketers including knowledge sharing and networking opportunities. Project management and logistics for both in-person and online events; Writes and maintains content for social media platforms [Linked In; Twitter, Facebook] that generate registrations, memberships and product inquiries. Develops innovative educational programs for data analytics and direct marketers including knowledge sharing and networking opportunities. Project management and logistics for both in-person and online events; Writes and maintains content for social media platforms [Linked In; Twitter, Facebook] that generate registrations, memberships and product inquiries.
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MANTLEmarketing
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Greater NYC Area
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Prinicipal
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May 2018 - Present
Providing customer development through social media marketing and event management to local businesses. Small businesses and charitable institutions are always welcome. MANTLEmarketing@yahoo.com Providing customer development through social media marketing and event management to local businesses. Small businesses and charitable institutions are always welcome. MANTLEmarketing@yahoo.com
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Member Engagement Strategies & Social Media
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Monmouth County, NJ
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Consultant
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May 2014 - Jul 2018
Re-hired after layoff: Relaunch and maintain DMA member groups. Developed and supported projects, webinars and events to engage members through specialty communities. Project management and event planning. Managed volunteer committees. Provided forums for members to share knowledge and experiences to enhance their careers and grow their businesses. Continues now with the ANA. Re-hired after layoff: Relaunch and maintain DMA member groups. Developed and supported projects, webinars and events to engage members through specialty communities. Project management and event planning. Managed volunteer committees. Provided forums for members to share knowledge and experiences to enhance their careers and grow their businesses. Continues now with the ANA.
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Direct Marketing Association
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New York, NY
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Director, Segment Services
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Aug 1988 - Jun 2012
- Achieved success managing over 15 specialty member groups (2,000 mid- to c-level executives) with distinct events to contribute to million-dollar budget lines. - Created and implemented innovative membership acquisition, engagement and retention campaigns, tied in with high-visibility industry events. - Produced events for c-level executives (20-40 attendees), industry segment specific (200-600), conferences and exhibit halls (12,000+) and webinars. - Developed marketing campaigns using print, email, and social media. - Fundraising through sponsorship packages that enhanced total department ROI. - Managed seven regional chapters (Atlanta, Dallas, Cincinnati, Seattle, So. Calif., No. Calif., Florida) with monthly events. - Supported and liaised with 24 affiliated associations with content and cross-promotions. - Skills include: project management, copywriting, budgeting, HTML5, Microsoft Word, Excel, Powerpoint, Sharepoint, Outlook, IMIS, TIMSS, Netforum. Show less
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Education
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Rutgers University
Bachelor of Science - BS, Marketing -
1983 - 1985
Rutgers University
BS, Marketing -
University of Maryland - Far East Division
Associate of Arts - AA -
University of Maryland Far East Division
Associate of Arts - AA
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