Sergio Bobadilla · Digital Marketing Specialist and IPMA

Moodle implementor at Swissnova Swiss
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Contact Information
us****@****om
(386) 825-5501
Location
CH
Languages
  • English Full professional proficiency
  • French Professional working proficiency
  • Spanish Native or bilingual proficiency
Skills

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Marta Nawrocka

Sergio joined the International Cocoa Initiative in order to work on our SEO and other projects for six months. He is an extremely well-organised and experienced professional who works independently and diligently. Sergio is an excellent team player and blended in with the staff right away. He also showed great interest in the organisation's programmes and pro-actively contributed ideas to make it function even better. After four months of his consultancy, we already saw visible results of Sergio's work: our website ranked second in the Google search results for our most important keywords. We couldn't have wished a better outcome of our collaboration with Sergio and highly recommend him to anyone looking for an experienced digital marketing professional.

Brenda González Pérez Abreu

Conocí a Sergio como parte fundamental del desarrollo del área de Comunicación de Fundación Teletón, la ética, profesionalismo y entrega fueron destacables. Es un líder en el área de marketing digital, interesado en estar actualizado y llevar los proyectos un paso adelante. Recomiendo a Sergio ampliamente.

Rodrigo Rangel

Tuve la oportunidad de trabajar con Sergio como mi jefe, durante un par de años. Sergio era abierto a las nuevos planteamientos digitales que tuvimos en su momento y muy proactivo.

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Credentials

  • Certified Project Management Associate IPMA Level D
    VZPM - Association for the Certification of Persons in Management
    Jan, 2023
    - Nov, 2024

Experience

  • Swissnova Swiss
    • Switzerland
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Moodle implementor
      • Jan 2022 - Present

      ● Implementing the Moodle platform, which optimizes the resources of the organization and automatized several workflows ● Train managers in each area on how they can create exams, give presentations and integrate content ● Participation in a bi-monthly meeting with the director of Swissnova and the IT manager to provide an update on the project ● Implementing the Moodle platform, which optimizes the resources of the organization and automatized several workflows ● Train managers in each area on how they can create exams, give presentations and integrate content ● Participation in a bi-monthly meeting with the director of Swissnova and the IT manager to provide an update on the project

  • GBNews
    • Switzerland
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Feb 2021 - Jul 2021

      ● Produce written articles and conduct interviews on digital marketing topics in French and English https://www.gbnews.ch/user/sergio+bobadilla/ ● Develop the GBN's the CRM strategy proposal ● GBN's Social media management (LinkedIn, Instagram, Facebook, Twitter, and YouTube) ● Host the MOOC sessions regarding "Ways to monetize your video podcast", "How to develop successful digital campaigns" and "How to develop the brand strategy" ● Produce written articles and conduct interviews on digital marketing topics in French and English https://www.gbnews.ch/user/sergio+bobadilla/ ● Develop the GBN's the CRM strategy proposal ● GBN's Social media management (LinkedIn, Instagram, Facebook, Twitter, and YouTube) ● Host the MOOC sessions regarding "Ways to monetize your video podcast", "How to develop successful digital campaigns" and "How to develop the brand strategy"

  • World Heart Federation
    • Switzerland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Digital Consultant
      • Jan 2021 - Feb 2021

      World Heart Federation digital ecosystem audit The topics that were evaluated in this audit were the following: ● Brand content plan ● WHF website and search engine optimization ● Search engine marketing ● Social media strategy ● CRM and automation ● Analytics tools ● Action plan World Heart Federation digital ecosystem audit The topics that were evaluated in this audit were the following: ● Brand content plan ● WHF website and search engine optimization ● Search engine marketing ● Social media strategy ● CRM and automation ● Analytics tools ● Action plan

  • International Cocoa Initiative
    • Switzerland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Digital Media Consultant
      • Apr 2019 - Oct 2019

      ● Develop the search engine optimization strategy (SEO) ● Develop of automated reports (website, SEO and AdWords) ● Support some communications activities ● Develop the search engine optimization strategy (SEO) ● Develop of automated reports (website, SEO and AdWords) ● Support some communications activities

  • Ford Motor Company
    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Digital Marketing Manager
      • Jan 2013 - Feb 2017

      ● I implemented the Ford ́s digital ecosystems through knowledge of the operation of key areas such as B2C, digital campaign media, creative, CRM programs, social media and analytics ● I was in charge of Ford ́s Mexico B2C strategy and my monthly goal was to get 6,000 qualified leads for the sales team. I grew the Internet lead conversion rate went from 0.1% to 0.4% in 2 years ● I developed more than 300 digital campaigns of branding and conversion (landing pages, adwords, display, video, mobile, and programmatic media buying) ● I participated actively in the digital transformation of the Ford. We changed the company's technological platform for Adobe Marketing Cloud, also we restructured some work areas, and we changed the lead management system of Ford’s retailers ● I developed the CRM and business intelligence for 500,000 customers Show less

  • Yayogua (E-commerce)
    • Asunción, Paraguay
    • Director
      • Apr 2011 - Jan 2012

      ● Développement de la stratégie commerciale ● Développement de la stratégie commerciale

  • Fundación Teletón México
    • Mexico
    • Civic and Social Organizations
    • 400 - 500 Employee
    • Digital Marketing Manager
      • Apr 2008 - Aug 2011

      ● Coordination of the annual Telethon online event over 3 years which included the following activities: fundraising online, streaming for 36 continuous hours and the implementation of the social media hub. ● Development of the digital strategy that allowed us to collect $3 million dollars on Internet ● Development of the social media strategy that allowed us to reach 1,000,000 followers in one year on Facebook and 300,000 on Twitter ● Coordination of the annual Telethon online event over 3 years which included the following activities: fundraising online, streaming for 36 continuous hours and the implementation of the social media hub. ● Development of the digital strategy that allowed us to collect $3 million dollars on Internet ● Development of the social media strategy that allowed us to reach 1,000,000 followers in one year on Facebook and 300,000 on Twitter

  • Royal Holiday
    • Mexico
    • Travel Arrangements
    • 500 - 600 Employee
    • Digital supervisor
      • May 2005 - Oct 2007

      ● Development of new online services, such as hotel reservations, payments of online and download of invoices. ● Development of new online services, such as hotel reservations, payments of online and download of invoices.

  • Asdeporte
    • Mexico
    • Spectator Sports
    • 1 - 100 Employee
    • Digital Marketing leader
      • May 2002 - May 2005

      ● Development of B2C strategy which reached $1,200,000 USD in 3 years ● Loyalty program development for 120,000 clients. I achieved 14% conversion of registrations to sporting events ● Coordination of the content strategy of website for Triathlon, runners, swimming, and soccer sections With this initiative, we increased visits to the website by 30% in one year ● Coordination of runner’s project called "chip training" the measurement system for runners community implemented in public parks using RFID technology (Radio Frequency ID) Show less

  • Tecnológico de Monterrey
    • Mexico
    • Higher Education
    • 700 & Above Employee
    • Website developer
      • Jan 2000 - Dec 2001

      ● Development of 6 websites for private companies ● Development of 6 websites for private companies

  • Yves Rocher
    • France
    • Retail
    • 700 & Above Employee
    • Trainee Marketing Communication
      • Mar 1998 - Aug 1998

      During this stage, I made some improvements to the internal communication magazine developed by the communication department of Yves Rocher. During this stage, I made some improvements to the internal communication magazine developed by the communication department of Yves Rocher.

Education

  • Kim organisation.ch
    Certified Project Management Associate IPMA LEVEL D, Project Management
    2022 - 2022
  • CREA Genève
    Cycle Certifiants Stratégie Digitale, Marketing
    2020 - 2020
  • Cadschool
    Formation E-commerce, Internet
    2019 - 2019
  • Goobec
    Seach Engine Optimization (SEO), Digital Marketing
    2017 - 2017
  • Goobec
    Google Analytics, Digital Marketing
    2017 - 2017
  • Particular lessons
    Media digital planning strategy, Digital marketing
    2017 - 2017
  • BFC ideas
    Account Management Course, Business Administration and Management, General
    2016 - 2016
  • Entrepreneur Media
    Curso Entreprenuer coaching, Management
    2016 - 2016
  • Goobec
    AdWords Advanced Certification, On line Campaigns Google Adwords
    2010 - 2010
  • Tecnológico de Monterrey
    Diploma, Interactive Marketing
    2009 - 2009
  • Tecnológico de Monterrey
    BA, Media communications
    1994 - 2000
  • George Brown College
    Intensive English Course, Idiomas
    2000 -
  • IFAGE
    French course, Formation des enseignants de français
    2019 - 2023
  • Bootcamp Instagram online
    Course, Social media - Instagram
    2020 - 2020

Community

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