Amanda Smith

Sr. Marketing Director at AGIA Affinity
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Contact Information
us****@****om
(386) 825-5501
Location
Santa Barbara, California, United States, US

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Joseph Toney

It was my pleasure to work with Amanda at Elite Meetings International. Amanda is an amazing Marketing Coordinator, both in the quality of her work as well as the study of the specialized vocabulary of international business. Amanda works hard to obtain the best information from many different avenues, and she provided a valuable contribution to office meetings as she shared her broad marketing experience. She was a distinct asset to the company and her co-workers. On top of everything, Amanda is quite possibly one of the most fun individuals you could possibly work with. Her energy brightened the most dreary days at the office.

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Experience

    • United States
    • Insurance
    • 100 - 200 Employee
    • Sr. Marketing Director
      • Jun 2023 - Present

    • Insurance Marketing Director
      • May 2017 - Jul 2023

    • Senior Client Marketing Manager
      • Jan 2016 - May 2017

    • Manager, Client Marketing
      • Sep 2013 - Dec 2015

      • Developed and executed client marketing strategy and plans. • Reported on revenue projections and developed contingency plans as needed. • Oversaw product development including survey research, configuration testing, and marketing package testing. • Collaborated with internal departments, vendors, clients and partners to implement marketing projects. • Managed Marketing Coordinator and Specialist team on various clients. • Participated in Compliance and Marketing Review calls… Show more • Developed and executed client marketing strategy and plans. • Reported on revenue projections and developed contingency plans as needed. • Oversaw product development including survey research, configuration testing, and marketing package testing. • Collaborated with internal departments, vendors, clients and partners to implement marketing projects. • Managed Marketing Coordinator and Specialist team on various clients. • Participated in Compliance and Marketing Review calls with carriers. • Assisted in the implementation of a digital strategy including new website design.

    • Marketing Project Coordinator
      • Apr 2012 - Sep 2013

      • Handled the execution of direct mail solicitations, emails, websites, and various other projects on a client’s marketing plan to meet or exceed revenue projects. • Coordinated communication between multiple internal departments as well as with clients and carriers. • Interpreted historical marketing plan data throughout plan year to recommend best marketing strategy for current marketing projects. • Led meetings to disseminate key information relative to marketing offers to internal… Show more • Handled the execution of direct mail solicitations, emails, websites, and various other projects on a client’s marketing plan to meet or exceed revenue projects. • Coordinated communication between multiple internal departments as well as with clients and carriers. • Interpreted historical marketing plan data throughout plan year to recommend best marketing strategy for current marketing projects. • Led meetings to disseminate key information relative to marketing offers to internal departments, to ensure workflow clarity, reporting accuracy and processing and fulfillment capability. • Contributed to negotiation with carriers, clients, and internal departments in order to resolve legal and other desired revisions, to ensure final marketing materials are complete, accurate, and maintain creative integrity. • Assisted in the development of marketing plans for the upcoming year. • Developed marketing process documents and project schedules for training and project execution.

  • Self-Employed
    • Santa Barbara, California Area
    • Marketing Consultant
      • May 2011 - Apr 2012

      • Taught companies how to use social media to promote their businesses. • Taught companies how to use social media to promote their businesses.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2010 - May 2011

      • Spearheaded both B2B and B2C marketing efforts (print, email, web, social) • Improved social media marketing and increased followers by 20% • Coproduced company’s largest event to date • Performed analysis of email campaign performance/ROI • Managed internal communication with relevant teams on strategy, results, and analytics • Oversaw external business partners and client deliverables • Launched company’s new products through press and marketing channels • Established… Show more • Spearheaded both B2B and B2C marketing efforts (print, email, web, social) • Improved social media marketing and increased followers by 20% • Coproduced company’s largest event to date • Performed analysis of email campaign performance/ROI • Managed internal communication with relevant teams on strategy, results, and analytics • Oversaw external business partners and client deliverables • Launched company’s new products through press and marketing channels • Established and documented marketing processes • Held an administrative role in company’s CRM system • Wrote and edited the company’s blog

    • Marketing Coordinator
      • Mar 2010 - Sep 2010

      • Assisted in establishing company’s marketing plan • Coproduced company’s biannual events • Executed trade show logistics • Managed event marketing (print, email, web, social) • Sought partnerships for events and trade shows

    • Event & Marketing Assistant
      • Oct 2007 - Mar 2010

      • Assisted in the successful execution of events (3rd party events, company events, and trade shows) • Ran the Planner Forum portion of the event which brought together top-level meeting planners to discuss best practices • Controlled budgets for trade shows and events • Supported the Planner Communications and Hotel Sales teams through calling campaigns, web tutorials, and customer support

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student Assistant - Administrative Records
      • Apr 2005 - Jul 2007

    • Administrative Clerk for Marketing
      • Jun 2005 - Jun 2005

    • Student Aide to Fire Marshal
      • Jul 2004 - Aug 2004

      • Planned and organized a conference for public and private government agencies to reduce the risk of property damage during major wildfires. • Assisted a Prevention Officer in identifying undeveloped parcels in a high-risk neighborhood using aerial photos and mapping software. • Planned and organized a conference for public and private government agencies to reduce the risk of property damage during major wildfires. • Assisted a Prevention Officer in identifying undeveloped parcels in a high-risk neighborhood using aerial photos and mapping software.

    • Administrative Clerk for Regulatory Affairs
      • Jun 2004 - Jul 2004

      • Worked as part of a team to prepare, quality control, finalize, and ship documents to Canada's Regulatory Agency in support of Amgen's filing. • Involved consistency, accuracy, accountability, and problem solving to work with tight timelines and quick turnaround. • Worked as part of a team to prepare, quality control, finalize, and ship documents to Canada's Regulatory Agency in support of Amgen's filing. • Involved consistency, accuracy, accountability, and problem solving to work with tight timelines and quick turnaround.

    • Student Aide to Chief Arson Investigator
      • Jun 2003 - Sep 2003

Education

  • UC Santa Barbara
    MA, Economics with an emphasis in Business Economics
    2007 - 2008
  • UC San Diego
    BA, Mathematics & Economics - Joint Major
    2003 - 2007

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