Topline | Ben Erez

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Ben Erez

Head of Product at Continuum

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us****@****om

(386) 825-5501

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Brooklyn, US

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Head of Product
- Feb 2023 - Present
Brooklyn, New York, United States Continuum connects venture-backed companies w/ vetted execs for consulting, advising, interim, and full-time opportunities.

Lead Product Manager
- Nov 2021 - Nov 2022
New York City Metropolitan Area Led high-visibility product initiatives to expand TAM and deliver more value for customers. Managed team of 2 Senior PMs solving problems around SMS and Email deliverability. --- Attentive is the most comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Over 5k leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong… Show more Led high-visibility product initiatives to expand TAM and deliver more value for customers. Managed team of 2 Senior PMs solving problems around SMS and Email deliverability. --- Attentive is the most comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Over 5k leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. Attentive is backed by Sequoia, Coatue, Bain Capital, IVP, and other leading venture firms. Show less

Product Manager
- Jun 2020 - Nov 2021
Menlo Park, California, United States Led a team focused on helping millions of small business advertisers succeed through personalized guidance. Drove $300MM+ in incremental annualized revenue for FB (statsig).

Product Manager
- Jan 2019 - Mar 2020
San Francisco Bay Area I joined Abstract as the first product manager. As the Collaboration team PM, I defined our product roadmap for collaborative workflows in the product, including features for design review, presentation and delivery/handoff. At the time I joined Abstract, it was a Series B company with 60 employees. Abstract is an enterprise SaaS collaboration tool for mature design teams. The company counts Disney, Hulu, Microsoft and many other Fortune 500 companies in their customer list.

Co-Creator
- Mar 2015 - Oct 2019
San Francisco Bay Area Breathe was a simple iPhone app that allowed users to set reminders to take deep breaths throughout the day. We built Breathe together as a side project while we were at Life360 and launched our app a full year before Apple launched their own Breathe app for the Apple Watch. Before sunsetting, Breathe earned 65k downloads and 4.9/5.0 stars w/ hundreds of reviews.

Product Manager
- Jan 2016 - Jan 2019
San Francisco Bay Area As lead PM for the Canvas shopping and checkout experience, I worked with a cross-functional team of engineers and designers to build an entirely new customer-facing experience from scratch. We then iterated over the following two years to optimize conversion (primarily focused on driving new reservations). Canvas was launched as a subsidiary of Ford post-acquisition of Breeze and was later acquired by Fair.com in the summer of 2019. For the full year prior to Breeze's… Show more As lead PM for the Canvas shopping and checkout experience, I worked with a cross-functional team of engineers and designers to build an entirely new customer-facing experience from scratch. We then iterated over the following two years to optimize conversion (primarily focused on driving new reservations). Canvas was launched as a subsidiary of Ford post-acquisition of Breeze and was later acquired by Fair.com in the summer of 2019. For the full year prior to Breeze's acquisition by Ford, I was the first and only product manager, leading a team of four engineers and one designer to build Carmada, our flagship fleet management product. When I joined Breeze, it was a Series A company with 50 employees. Show less

Project Manager
- Apr 2014 - Dec 2015
San Francisco Bay Area While at Life360, I supported our product managers and built processes for communication between our customer support center in Las Vegas and the QA + Product teams in SF. I also designed from the ground-up an improved tool for our customer support agents to resolve issues. I joined Life360 when it was a Series B startup with 30 employees. www.life360.com IPO in 2019 (ASX: 360)