Experience

NSUS Group

• Canada
• Information Technology & Services
• 100 - 200 Employee

• Growth Marketer

  • Jul 2023 - Present

  Greater Toronto Area, Canada

• CRM Lifecycle Manager

  • Jul 2022 - Jul 2023

  Greater Toronto Area, Canada - Optimized player onboarding process which resulted in 10% increase in First Time Deposit - Spearheaded integrated engagement campaigns that improved deposits by 33%, lifting player engagement metrics by 15% - Liaison with internal and external technology partners to implement features and integrations - Collaborate with content, design, product, and engineering to create a consistent brand feel across all communication channels - Provide strategic input into CRM campaigns… Show more - Optimized player onboarding process which resulted in 10% increase in First Time Deposit - Spearheaded integrated engagement campaigns that improved deposits by 33%, lifting player engagement metrics by 15% - Liaison with internal and external technology partners to implement features and integrations - Collaborate with content, design, product, and engineering to create a consistent brand feel across all communication channels - Provide strategic input into CRM campaigns, including player segmentation, test plans, and rollout in collaboration with regional markets - Drive localization of global lifecycle campaigns to maximize performance



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Manager - CRM & Marketing Automation

  • Sep 2021 - Jul 2022

  - Partner with global channel leads to understand market dynamics and develop competitive consumer marketing strategies - Guide and drive use of first-party customer data to create content, experiences and marketing strategies catering to an individual’s interests - Establish business cases to improve tech stack and align with developers to implement enhancements - Create, execute and monitor workflows (email, SMS, push, in app, digital) across customer lifecycle stages for existing… Show more - Partner with global channel leads to understand market dynamics and develop competitive consumer marketing strategies - Guide and drive use of first-party customer data to create content, experiences and marketing strategies catering to an individual’s interests - Establish business cases to improve tech stack and align with developers to implement enhancements - Create, execute and monitor workflows (email, SMS, push, in app, digital) across customer lifecycle stages for existing and new product launches - Collaborate cross-functionally with product, tech and customer service to establish coordinated campaign efforts across all touchpoints driving optimised performance Show less



PayU

• Netherlands
• Financial Services
• 700 & Above Employee

• Lead - CRM

  • Mar 2020 - Aug 2021

  - Increase lifetime value and reduce churn by leveraging personalization and dynamic delivery of content based on persona, contact type, data science, and/or other attributes - Implement, optimize, and execute marketing strategies for existing and new customers - Champion marketing personalization and customer segmentation across consumer-facing campaigns and communications to drive sales and increase customer loyalty - Identify customer segments for targeted marketing programs and… Show more - Increase lifetime value and reduce churn by leveraging personalization and dynamic delivery of content based on persona, contact type, data science, and/or other attributes - Implement, optimize, and execute marketing strategies for existing and new customers - Champion marketing personalization and customer segmentation across consumer-facing campaigns and communications to drive sales and increase customer loyalty - Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results - Determine A/B and multivariate testing strategy and utilize cohesive cross-channel engagement strategies - Serve as channel expert for marketing automation throughout the customer lifecycle via Clevertap and other systems - Collaborate with product, tech, and sales team to leverage learnings and optimize CRM in order to maximize conversions Show less



Strategic Caravan Intl Pvt Ltd

• Business Consulting and Services
• 1 - 100 Employee

• Project Lead

  • Apr 2019 - Mar 2020

  - Managing End to End Loyalty Program Operations for clients: Deriving Stakeholder Expectation, Objective Setting, Program Design, Financial Modelling, Defining Rules, Customer Journey Mapping, Merchants and Technology Associations, and Implementation - Designing Customer Segmentation, Customer Churn, RFM Models - Planning Customer Retention, Customer Engagement Campaigns and overlooking execution - Defining customer-based metrics for measurement, ongoing reporting on the metrics -… Show more - Managing End to End Loyalty Program Operations for clients: Deriving Stakeholder Expectation, Objective Setting, Program Design, Financial Modelling, Defining Rules, Customer Journey Mapping, Merchants and Technology Associations, and Implementation - Designing Customer Segmentation, Customer Churn, RFM Models - Planning Customer Retention, Customer Engagement Campaigns and overlooking execution - Defining customer-based metrics for measurement, ongoing reporting on the metrics - Data analysis to derive customer insights and design customised solutions for businesses to improve customer loyalty and experience - Cross functional collaborations with Marketing, Product, and IT teams for process and system improvements - Managing ‘Points for People’, a crowd-sourcing loyalty points donation platform - Responsible for partnerships with loyalty program partners as benefactors and charity partners as beneficiaries - Creating a transactional loyalty points donation ecosystem enriching lives in rural India - Awarded ‘Best CSR Initiative Linked to Loyalty’ at The Loyalty Awards 2019 - Awarded ‘Best Digital Campaign in CSR’ for #MakeEveryPointCount at Global Customer Engagement Awards 2019 - Awarded ‘Best CSR Initiative in Loyalty’ at The Customer Fest Awards 2018 and 2019

• Project Manager

  • Jan 2018 - Mar 2019

  Mumbai Area, India - Work with clients across industries to design their loyalty programs: Fuel, Retail, Sports, BFSI, Personal Care, E-commerce - Conduct market research to determine drivers of customer selection for clients

• Client Service Associate

  • Dec 2016 - Dec 2017

  Mumbai Area, India - To create a detailed work plan which identifies and sequences the activities needed to successfully complete the project - To determine the resources (time, money, equipment, etc) required to complete the project - To review the project schedule with senior management - Carry out research and conduct analysis to understand alternatives for efficient execution of project - Liaise with the client to keep them informed of progress and to make relevant decisions



Zomato

• India
• Technology, Information and Internet
• 700 & Above Employee

• Sales Manager

  • Apr 2016 - Nov 2016

  Mumbai Area, India - Effective search for potential partners for service and sales lead generation - Managing end-to-end client relationship including pitching, negotiation, contracting, billing/ invoicing, and payment collection, result tracking and troubleshooting - Formulating Brand Development Strategies, Order Volume Growth and Data Management. - Preparation and presentation of reports on the results of campaigns, along with the recommendation of solutions aimed at improving the effectiveness of the… Show more - Effective search for potential partners for service and sales lead generation - Managing end-to-end client relationship including pitching, negotiation, contracting, billing/ invoicing, and payment collection, result tracking and troubleshooting - Formulating Brand Development Strategies, Order Volume Growth and Data Management. - Preparation and presentation of reports on the results of campaigns, along with the recommendation of solutions aimed at improving the effectiveness of the campaign. Show less



NOVONOUS

• India
• Think Tanks
• 1 - 100 Employee

• Market Research

  • Apr 2015 - May 2015

  Bengaluru Area, India Opened avenues and conducted interviews with key companies from 1) Fast Food Industry 2) Men’s Grooming Industry 3) Toys Industry The areas of work done includes: *Primary research by conducting in-depth interviews with key management people from the above industries * In-depth interviews with key people from the Industry Associations *Secondary research by exhaustive search from various company websites, Government databases, industry associations and accessing… Show more Opened avenues and conducted interviews with key companies from 1) Fast Food Industry 2) Men’s Grooming Industry 3) Toys Industry The areas of work done includes: *Primary research by conducting in-depth interviews with key management people from the above industries * In-depth interviews with key people from the Industry Associations *Secondary research by exhaustive search from various company websites, Government databases, industry associations and accessing databases * Data analysis and estimation of the market size and growth rate of the above industries for the next 5 financial years * Profiling of interviewed companies and getting sign-off from company * Report writing * Published syndicate reports which are available on marketresearchreports.com/novonous Initiatives : As part of the research, wrote 3 case studies on the following topics: *Dominos – Bringing everyone on the same table *One size doesn’t fit all for Gillette India *Indian toys go global with Pegasus Toy-Kraft Show less