Marketing Director

• Dec 2021 - Present

- Develop and implement a cohesive marketing plan in line with the company's strategic goals - Set short-term and long-term goals for the marketing team - Set and review the marketing department’s spend and budgets - Evaluate and work with external agencies on Creatives, PR and other initiatives - Monitor all marketing campaigns and ensure maximal performance - Prioritize marketing projects and allocate resources accordingly - Prepare regular reports and a dashboard for key marketing and sales metrics - Conduct market analysis to identify challenges and opportunities for growth - Setup systems and processes to enable detailed tracking, monitoring and analysis of campaign performance - Track, measure and optimize consumer acquisition costs across multiple channels and campaigns. - Provide guidance and ideas to organize effective marketing events - Monitor customer support, customer engagement and customer satisfaction - Participate in the quarterly and annual planning of the company’s objectives - D2C/ B2C marketing to North American/ Western European consumers Show less

Freelance - Social media management

• May 2021 - Dec 2021

Social media management of two clients. One is a Pre-School and the other is a Bar, pub and restaurant in United Kingdom Social media management of two clients. One is a Pre-School and the other is a Bar, pub and restaurant in United Kingdom

General Manager Business Development

• Oct 2018 - Nov 2020

- B2B SaaS sales - Inter department (Supply, Operations, IT, Food safety, Finance, Legal) communication & escalation handling - Ensuring constant effort towards widening the sales funnel - Management of Client's escalation - Ensuring each account has a healthy bottom line - Increased daily order count from 20k to 70k by increasing footprint. - Ensuring team is always motivated and on their toes by imbibing discipline and rigorous training. - Assisting the entire team in deal closures (closure meetings, negotiations, planning) - Reviewing new/potential client P&L before giving a go ahead for the account finalization - Branding and handling external design n execution agency - Developing new avenues for business, diversifying into various different sectors - Key account management - Team building and hiring - Training and development - Defining and assigning team targets Show less

Head Of Marketing

• Jan 2016 - Jun 2018

-Manage and coordinate all marketing (online & offline advertising) and promotional activities- Increased delivery orders by 350% by deploying different marketing strategies- Reduced store overheads by outsourcing delivery fleet to cost per delivery startups like Opinio and Roadrunnr-Team management - Sales and Operations-Managing and coordinating with external agencies - Creative Agency, Social media Agency, PR agency, vendors-Managing offers and promotions on company website and food aggregator portals-Creative brief to Ad agency and digital marketing agencies.-New product launches - Product Pricing, Promotion and launch strategy, Product packaging -Analysis of customer research, current market conditions and competitor information- Product development - Helped in building mobile application from scratch ( flow, item level customizations, UI)- Product development - Helped in customizing POS software (different platform integration, mobile dashboard, item level customization)-Develop and implement marketing plans and projects for new and existing products-Manage the productivity of the marketing plans and projects-Monitor, review and report on all marketing activity and results-Franchisee development-Franchiser <> Franchisee connect-Increased store profitability by opening of cloud stores/ kitchens (Faceless stores). Lower rentals, fewer staff.-Alliance with aggregators like Swiggy, Zomato, Foodpanda, Tinyowl, Uber eats, Ola cafe-Determine and manage the marketing budget-Deliver marketing activity within an agreed budget-Develop product pricing strategy-P&L of stores and organization-Hiring, training and building team Show less

Senior Marketing Manager

• Jul 2014 - Dec 2015

Strategic Planning 1. Responsible for creating, developing, implementing and the delivery of company’s marketing strategy, to meet the needs of the overall business plan. 2. Develop and manage creative marketing initiatives in support of Company’s range of activities. 3. Develop a market research program for greater understanding of audiences. 4. Arriving at break-even sales figure for a new/proposed outlet location and plan marketing and operations accordingly. 5. Develop marketing strategy for individual outlet and implement merchandising and point of sale materials. 6. Store operation management – staffing, stocking/indent, inventory management, profit and loss statement, variances, appraisals and incentive scheme for staffs (area managers & store managers) 7. Liaise with key functions: Supply Chain, Procurement, Compliance, R&D & Sales for new product launch Show less

Marketing Manager

• May 2012 - Jun 2014

Sales & Marketing1. Create seasonal marketing campaigns, and additional promotions as required to maximize sales through communicating with current and prospective audiences, establishing alliances, developing promotional opportunities in print, online and forming marketing and media partnerships. 2. Launch: Develop the complete marketing mix - product, packaging, communication, media, digital, PR strategy development and execution of all ATL & BTL inputs. Responsible for brand strategy, brand health, topline, and margins. 3. Overall responsibility for the Company’s website, its content and use of e marketing strategies to support campaigns 4. Handling external agencies - digital marketing, creative design and store design agencies. 5. Tie ups with online aggregators and cross promotional activities 6. Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place, related to these goals and objectives and report progress to the Executive Director and Board. 7. Develop short- and long-term plans and budgets for the marketing/ communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance. 8. Develop, implement and monitor systems and procedures necessary for smooth operation of the marketing/communications/public relations function. 9. Defining monthly sales target for corporate sales manager. 10. Launched mobile application for food ordering from scratch Customer Relations 1. Responsible for responding to customer feedback received in the restaurant and on online portals 2. Communicating courteously with customers by telephone, email, letter and face to face. 3. Investigating and solving customers' problems, which may be complex or long standing problems that has been passed on by restaurant operations4. Improving customer service procedures, policies and standards for the organization Show less

Senior Marketing Associate

• Apr 2011 - Apr 2012

Manage marketing (online & offline advertising) and promotional activities Coordinating with external agencies - Ad agency, Social media agency, PR agency, VendorsAnalysis of customer research, current market conditions and competitor informationDeliver marketing activity within an agreed budget

Senior Account Executive - Client servicing

• Oct 2010 - Apr 2011

Interacting with clients for their advertising requirement Doing market research on psychographic and demographics, analyzing competition brands and strategy Briefing creative department with insight on client and competition Product placement in movies Coordinating for events and promotions Coordinating for payments with client and finance department Presenting future plans and strategic ideas to clients to increase their revenues Generating daily reports Interacting with clients for their advertising requirement Doing market research on psychographic and demographics, analyzing competition brands and strategy Briefing creative department with insight on client and competition Product placement in movies Coordinating for events and promotions Coordinating for payments with client and finance department Presenting future plans and strategic ideas to clients to increase their revenues Generating daily reports

Terminal Operations

• Aug 2008 - Sep 2010

Product and service marketing

• Oct 2005 - Nov 2006

Market research for hardware Assembling of desktop computers Troubleshooting of desktop computers and peripherals Installing softwares (Operating systems, Anti-viruses, games) Providing basic training to new users and customers Market research for hardware Assembling of desktop computers Troubleshooting of desktop computers and peripherals Installing softwares (Operating systems, Anti-viruses, games) Providing basic training to new users and customers

Technical Support Executive

• Feb 2005 - Aug 2005

Premier customer complaint handling Analyzing customer satisfaction through client surveys Implementing process changes Premier customer complaint handling Analyzing customer satisfaction through client surveys Implementing process changes

Assistant supervisor

• Dec 2003 - Feb 2005

Training and analyzing new joiners Enhanced Customer care at flight departure & arrival Handling customer complaint Quality adherence, audit and compliance Back office operations Handling unseen and unforeseen situations. Training and analyzing new joiners Enhanced Customer care at flight departure & arrival Handling customer complaint Quality adherence, audit and compliance Back office operations Handling unseen and unforeseen situations.