Mónica Pelayo Moya

Key Account Manager & Marketing Director at Tekla.io
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Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • Italian Limited working proficiency
Skills

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Credentials

  • Cambridge English: Certificate in Advanced English - C1
    Cambridge English Language Assessment
    Mar, 2017
    - Oct, 2024
  • Inbound Marketing Certification
    HubSpot Academy
    Sep, 2020
    - Oct, 2024

Experience

  • Tekla.io
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Key Account Manager & Marketing Director
      • Nov 2020 - Present

      As KAM: - Act as the main point of contact in all matters relating to client concerns and needs. - Build and strengthen client relationships to achieve long-term partnerships. - Work with sales and marketing teams to develop and execute strategic marketing plans. Ensure KPIs are being met. - Develop a thorough understanding of our products and service offerings to better upsell and cross-sell to clients. As Marketing Director: - Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, Facebook ads and Google ads to drive customer acquisition. - Optimize marketing automation and lead nurturing processes through ads, email, content, and social channels. - Establish closed-loop analytics to understand how our inbound marketing activity turns into customers, and convert customers. - Automation of monthly reports in Google Data Studio; containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics. - Supervise a marketing team, including hiring, training, workloads, schedules and deadlines. - Develop and manage marketing budgets. - Monitor costs and budgets. Show less

  • Factoria Creativa
    • Spain
    • Media and Telecommunications
    • 1 - 100 Employee
    • Inbound Marketing Account Executive
      • Sep 2019 - Jun 2020

      - Support and solve problems for agency clients by understanding and exceeding their expectations - Definition and execution of Inbound Marketing Strategies. Keyword Research and content creation management. - SEO On Page audits and reports. Web and blog content optimizations. - UX/UI research and proposals. - Lead generation and CRO optimizations. - Copywriting: web pages, blog articles, landing pages and social posts. - Social Media Strategy and Community Management. - Paid Campaign optimization and monitoring. - Web analytics and KPI tracking, providing weekly and monthly reports Show less

  • InboundCycle | Agencia Inbound
    • Spain
    • Advertising Services
    • 100 - 200 Employee
    • Inbound Marketing Account Executive
      • Mar 2018 - Jun 2019

      - Execution of Inbound Marketing Strategies. Keyword Research and content creation management - Copywriting: landing pages, CTAs, emails, forms, and pop-ups - Marketing Automation with Hubspot: lead scoring, lead nurting and worlflows. CRO optimization and A/B testing - Social Media: copywriting and PPC Ad Reporting - Web Analytics and KPI Tracking, providing monthly reports - Execution of Inbound Marketing Strategies. Keyword Research and content creation management - Copywriting: landing pages, CTAs, emails, forms, and pop-ups - Marketing Automation with Hubspot: lead scoring, lead nurting and worlflows. CRO optimization and A/B testing - Social Media: copywriting and PPC Ad Reporting - Web Analytics and KPI Tracking, providing monthly reports

  • IVECO
    • Italy
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • CRM - Marketing Assistant
      • Jun 2017 - Mar 2018

      - Educate and consult retail teams on best practices and technical capabilities of CRM (Microsoft Dynamics) - Improve CRM automations and support the sales team on executing successful onboarding, activation and retention campaigns - Schedule and manage all on-site press visits, events and photo-shoots - Write press releases for the exhibitions, news and events at the centre - Educate and consult retail teams on best practices and technical capabilities of CRM (Microsoft Dynamics) - Improve CRM automations and support the sales team on executing successful onboarding, activation and retention campaigns - Schedule and manage all on-site press visits, events and photo-shoots - Write press releases for the exhibitions, news and events at the centre

  • Vodafone
    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Junior Financial Analyst
      • Mar 2016 - Apr 2017

      -Monitor the strategy for the delivery of transactional activities of the accounting function, ensuring accurate and timely processing in the primary ledgers -Identify opportunities to standardise processes across local markets, adopting a digital-first mind-set for finance processes -Ensure timely and robust reconciliations so that the financial position can be assured reliably and on time -Monitor the Procure to Pay process to ensure that landlord, energy and other supplier payments are correct and on time • Process Improvement Team: design and implementation of methodologies meant to contribute the Customer Satisfaction and to improve the motivation/productivity of the team.  Accomplishments: Shape Our Department Award, Q3 2016 Show less

  • Cognizant
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Customer Technical Support
      • Jun 2015 - Feb 2016

      -Ticket Creation/Categorization/Prioritization -Provide First Level IT Support -Ticket escalation to respective Support Group -Meet daily Customer Support KPIs -Receiving and making end user calls -Ticket Creation/Categorization/Prioritization -Provide First Level IT Support -Ticket escalation to respective Support Group -Meet daily Customer Support KPIs -Receiving and making end user calls

  • Ministry of Interior of Spain
    • Spain
    • Government Administration
    • 1 - 100 Employee
    • International Relations Intern
      • Sep 2014 - Feb 2015

      • Reporting: data collection and analysis. Creation of graphs, tables and presentations. • Economic research and analytical work, producing reports focused on the empowerment of Spanish companies with international presence. • Reporting: data collection and analysis. Creation of graphs, tables and presentations. • Economic research and analytical work, producing reports focused on the empowerment of Spanish companies with international presence.

Education

  • Universidad de Granada
    Bachelor's degree, Economics
    2009 - 2015
  • Rīgas Ekonomikas augstskola - Stockholm School of Economics in Riga
    Bachelor's degree, Economics
    2013 - 2014

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