Experience

Nederlandse Loterij

• Netherlands
• Gambling Facilities and Casinos
• 300 - 400 Employee

• Lead online marketing

  • Feb 2021 - Present

  Digital lead at the Nederlandse loterij (Dutch Lottery). The Dutch Lottery is the name behind nine well-known brands in the iGaming, Gambling and Lottery business: Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Krasloten, TOTO Shop, TOTO Casino and TOTO Sport. Our mission is to contribute to a happy, healthy and sporty Netherlands. As the Digital Lead, i'm responsible for leading our online marketing team, comprising 14 digital marketers. Working on delivering high-quality, high-volume campaigns. The team's focus is on managing all digital campaigns, maintaining the online presence, and optimizing the performance of our brand websites. Key Responsibilities: - Lead and manage the online marketing team, ensuring effective collaboration and execution of strategies. - Oversee performance marketing initiatives, driving customer acquisition and conversion through various digital channels. - Develop and implement content marketing strategies to engage and retain our target audience. - Leverage marketing automation tools to streamline campaigns and enhance efficiency. - Drive personalization efforts, creating tailored experiences for our customers across digital touchpoints. - Stay ahead of the curve by exploring and implementing cookieless advertising solutions. - Utilize data insights to optimize campaigns and drive data-driven decision making. Show less



Merkle Nederland

• Netherlands
• Advertising Services
• 100 - 200 Employee

• Product Lead Paid Search & Marketplaces

  • Mar 2019 - Feb 2021

  Responsible for the quality and innovation of the search services at Merkle Netherlands. Therefore i’m responsible for the following tasks within our company: - Innovation lead paid search- Product lead marketplaces team of Merkle NL.- Responsible for quality guidelines of all Google ads clients within Merkle NL.- First point of contact suppliers (Google, Microsoft, Amazon etc).- IAB taskforce search - IAB Netherlands (expert group search Netherlands)- Internal / external training of search team- Working on ‘total search’ (SEA/SEO strategy)- Daily management - paid search / marketplaces team- Career counseling - junior colleagues.- Client lead for Merkle's A-clients Show less

• Sr. Online Marketing Consultant

  • Mar 2018 - Mar 2019

  Oogst | a Merkle CompanyMerkle sets the standard in online branding and performance marketing. Data, technology and the best online professionals are our leverage for innovative, integrated online marketing. In 2018 Oogst achieved first place in the Emerce 100 in the category Digital marketing agencies and Analytics & Optimization agencies. Oogst works for national and international clients such as the Charity Lotteries, HEMA, OHRA, Beter Bed, Mazda, Corendon and the Dutch Railways. Oogst is part of Merkle. In addition to Oogst, Merkle Nederland consists of the specialized agencies: Oxyma, Your Social, aFrogleap and OFS. With over 350 professionals, we work on people-based marketing from Rotterdam, Amsterdam, Breda and Dubai. Show less



Oogst - a Merkle company

• Netherlands
• Internet Publishing
• 1 - 100 Employee

• Online marketing consultant

  • Mar 2017 - Mar 2018

• Jr. Online marketing Consultant

  • Feb 2016 - Apr 2017



Van der Knaap Group of Companies

• Netherlands
• International Trade and Development
• 1 - 100 Employee

• Production Employee

  • Oct 2004 - Jan 2016



Jogé services

• Aalsmeer

• Allround employee

  • Jun 2008 - Jan 2015



Hilverda De Boer

• Netherlands
• Wholesale Import and Export
• 100 - 200 Employee

• Allround employee

  • Jul 2012 - Jun 2014



Monsterscore // Fieldmarketing

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Promoter

  • Oct 2011 - Mar 2012

  Fieldmarketing, Brandactivation,Merchandising, Sampling and Guerilla Marketing. Fieldmarketing, Brandactivation,Merchandising, Sampling and Guerilla Marketing.



Skypark

• Hoofddorp

• Chauffeur

  • Feb 2011 - Sep 2011