Armand Castro
Sr. Solutions Consultant at parcelLab- Claim this Profile
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Bio
Experience
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parcelLab
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Sr. Solutions Consultant
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Feb 2022 - Present
New York City Metropolitan Area parcelLab is the leading Operations Experience Management platform globally. We bring people and brands closer together by closing the experience gap post-sales and beyond, transforming operational complexity into opportunities to outperform for global brands such as IKEA, Bose, Puma, Farfetch and Nespresso. For brands, that means more chances to create relationships that last. And for the people that buy from them, it means turning mundane operational moments into moments of joy.
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Bluecore
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United States
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Software Development
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300 - 400 Employee
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Sr. Solutions Consultant
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May 2021 - Feb 2022
New York City Metropolitan Area
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Cheetah Digital
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United States
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Marketing Services
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100 - 200 Employee
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Sr. Solutions Consultant
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Feb 2020 - Apr 2021
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Solutions Consultant
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Apr 2017 - Feb 2020
Greater New York City Area
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Experian
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Information Services
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700 & Above Employee
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Manager
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Apr 2016 - Apr 2017
Greater New York City Area Oversee several large luxury retail brands email marketing strategies, day-to-day execution, project management, and analytics. Lead in executing platform migrations and implementations across 4 brands into our Cross-Channel Marketing Platform. Manage a team of 5 Associates and Sr. Associates handling the day-to-day responsibilities Act as an escalation point and SME for the team and the clients across our two platforms
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Senior Account Manager
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Jan 2012 - Apr 2016
29 Broadway Responsible for the email marketing and re-marketing presence of a major retail client and, formerly, a major book retailer. Spearheaded the following major projects and programs: - Dynamic emails and looping dynamic content - Creative/Mobile/Social Media optimization - Club/Birthday/Survey forms and recurring programs - Remarketing programs, including daily birthday, Abandon Cart, and View-based mailings - Creation of eReceipt program for retail - Incorporation of… Show more Responsible for the email marketing and re-marketing presence of a major retail client and, formerly, a major book retailer. Spearheaded the following major projects and programs: - Dynamic emails and looping dynamic content - Creative/Mobile/Social Media optimization - Club/Birthday/Survey forms and recurring programs - Remarketing programs, including daily birthday, Abandon Cart, and View-based mailings - Creation of eReceipt program for retail - Incorporation of Certona product recommendation in all types of emails - Set up and deployment of API call/XML call triggered mailing series - Creation of forms/surveys for specific programs/welcome series - Setting up variable/dynamic HTML templates - Utilization of Moveable Ink suite Coding and Reporting - Proficiency in Excel and Access for reporting and analytic purposes - Light SQL and VBA experience for Excel and Access - Utilized Adobe Omniture for email tagging - High level of proficiency in HTML coding for emails - Knowledge of utilization of UTF-8 for special symbols in subject lines Strategic Marketing - Incorporated daily birthday mailings - Incorporated intelligent, click/action-based gender designation
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The Metropolitan Museum of Art
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United States
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Museums, Historical Sites, and Zoos
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700 & Above Employee
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Email Marketing Coordinator
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Aug 2011 - Dec 2011
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Wall Street Services
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United States
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Financial Services
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1 - 100 Employee
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Marketing Associate
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Jun 2008 - Dec 2010
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Madison-Davis, LLC
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Account Executive
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Feb 2008 - Jun 2008
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Motion Recruitment
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United States
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Staffing and Recruiting
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700 & Above Employee
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Recruiter
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2006 - 2007
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Education
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Ateneo de Manila University