Marketing Manager

• Oct 2021 - Present

Head of Sodexo OSS Turkey Marketing & Communication Managing functions ; Marketing Strategy, Marketing Communications, Customer Experience, Public Relations Head of Sodexo OSS Turkey Marketing & Communication Managing functions ; Marketing Strategy, Marketing Communications, Customer Experience, Public Relations

Country Head

• Nov 2022 - Present

Aftersales Marketing Manager

• Jul 2020 - Oct 2021

Head of Aftersales Marketing team, Managing functions :B2C & B2B Marketing, Key Account Management, Pricing, Commercial Policy, Sales & Marketing Methodology

Service Marketing Manager

• Sep 2014 - Jul 2020

• Implement Renault S.A.S global B2C marketing strategies in line with local needs.• Conducting benchmark studies of the competitors both in local market and globally. • Develop service products and plan promotions to be provided to Renault & Dacia customers in mid-long term.• Managing service marketing budget• Generating service offers in order to meet company objectives such as; service entry rate, T/O per customer, workshop T/O• Prepare and follow up action plans to improve customer loyalty at Renault & Dacia services.• Decide campaign offers, visuals and implementation strategies• Managing ATL & BTL advertisements and budgeting process.• Develop and manage customer loyalty programs. • Plan and lead CRM operations in cooperation with CRM agencies. • Customer segmentation and preparing special service offers accordingly.• Communicate promotions and services via digital media tools • Establish coordination between IT department and Renault network in order to implement projects and tools• Network animation to improve service marketing activities Show less

Product Manager

• Jan 2012 - Sep 2014

• Management of body parts, paint and aesthetic products • Plan annually B2B and B2C campaigns • Meet with suppliers in order to launch new products, to determine price, method and strategies • Create campaign tools and determine communication channels with network and customers• Improve brochures, education documents, printing documents of products in cooperation with advertising agencies, printing offices and related companies • Follow campaign results, analyse and prepare reports• Market research to follow innovations and competitive products• Cooperation with other departments to ensure objective realizations• Create sales arguments and new sales methods Show less

Imported Spare Parts Supply Responsible

• Aug 2008 - Jan 2012

• Stock and supply management of import spare parts of Renault and Dacia brands• Logistics process optimization• Global supplier management• Supply of campaign products • Improve supply tools and programs with IT cooperation

Internship

• Sep 2007 - Aug 2008

Internship

• Jul 2007 - Aug 2007

Internship

• Jun 2007 - Jul 2007

Internship

• Jun 2006 - Jul 2006