Director - Digital Marketing

• Mar 2023 - Present

Head Of Digital Marketing

• Sep 2020 - Apr 2023

Lead Digital Strategist

• Apr 2019 - Feb 2020

-Draw and implement digital transformation and User Experience strategies for 360° Marketing Plans -Collaborate with other Team heads to plan, strategize & monitor the effectiveness of projects. -Key responsibilities included requirements gathering from key-stakeholders, define project goals and objectives, create core strategy and UX strategy, conducted risk analysis, and identified major milestones, monitoring progress with quality assurance, and performance optimization. -Play a… Show more -Draw and implement digital transformation and User Experience strategies for 360° Marketing Plans -Collaborate with other Team heads to plan, strategize & monitor the effectiveness of projects. -Key responsibilities included requirements gathering from key-stakeholders, define project goals and objectives, create core strategy and UX strategy, conducted risk analysis, and identified major milestones, monitoring progress with quality assurance, and performance optimization. -Play a pivotal role in approvals, delivery deadlines, and quality check for the overall project. -Mentor and Lead the Digital Team that consists of Social Media, Strategy, and SEO Team. -Conducts training sessions and workshops for Social Media, Strategy, and Sales Team. -Stay current with emerging opportunities. -Work alongside the management in regards to company processes, resource management, crisis management, business development, and setting best practices for operations.

Digital Strategist

• Oct 2016 - Apr 2019

-Conceptualize and execute digital media communication strategies for clients / pitches. -Support strategies with value proposition, competitors analysis, market research, target segmentation and brands strategy. -Ideate original campaigns for various digital platforms and channels. -Present concepts to clients and play a key role in pitches and strategy building. -Manage Social Media Activities: Drawing strategies | Assigning work | Executing plan | Evaluating… Show more -Conceptualize and execute digital media communication strategies for clients / pitches. -Support strategies with value proposition, competitors analysis, market research, target segmentation and brands strategy. -Ideate original campaigns for various digital platforms and channels. -Present concepts to clients and play a key role in pitches and strategy building. -Manage Social Media Activities: Drawing strategies | Assigning work | Executing plan | Evaluating results -Develop objectives by network | Identify goals and metrics for success | Integrate metrics into account’s development process. -Assist content, UI and UX team for evaluating account's success and suggest enhanced development strategy accordingly. -Monitor competitors and industry leaders to identify new trends in digital space.

Social Media Executive

• Jul 2016 - Sep 2016

-Preparing content and strategy for Social Media -Managing Social Media Platforms (Facebook | Twitter | YouTube) -Developing Strategies and Campaigns -Execution and Evaluation of online activities on various platforms. -Content development and creation (Website | E-mailers) -Generating new development ideas (Brand development | Website traffic growth) -Communication and Management -Preparing content and strategy for Social Media -Managing Social Media Platforms (Facebook | Twitter | YouTube) -Developing Strategies and Campaigns -Execution and Evaluation of online activities on various platforms. -Content development and creation (Website | E-mailers) -Generating new development ideas (Brand development | Website traffic growth) -Communication and Management

Content Writer

• Jul 2015 - Dec 2015

Writing Blogs and Company Description for various International Companies. Writing Blogs and Company Description for various International Companies.

PR Trainee

• Apr 2014 - Jun 2014

-Writing Press Releases and preparing Pitch note -Profiling for Existing and Potential Clients -Preparing Media Lists and profiling the existing lists -Approaching Media for Existing Clients -Preparing Track Coverage and Media Reports -Preparing Content for Social Media. -Writing Press Releases and preparing Pitch note -Profiling for Existing and Potential Clients -Preparing Media Lists and profiling the existing lists -Approaching Media for Existing Clients -Preparing Track Coverage and Media Reports -Preparing Content for Social Media.