Director of Demand Generation

• Jul 2018 - Present

Founder

• Oct 2010 - Present

I provide brand consulting for businesses and technical audits of existing digital marketing services, brand measurement, and technical audits of web properties. I love helping brands manifest the best version of themselves; to make their unique voice heard and have impact with the people they want to help. I provide brand consulting for businesses and technical audits of existing digital marketing services, brand measurement, and technical audits of web properties. I love helping brands manifest the best version of themselves; to make their unique voice heard and have impact with the people they want to help.

Senior Growth Marketer

• Jan 2018 - Jul 2018

Brand Manager

• Jul 2017 - Dec 2017

• Creative strategist for branded campaign concepts and marketing creatives. • Produced an average of 126% average increase in year-over-year customers across client list through A/B testing, remarketing, marketing automation, and optimization analysis. • Lead organizational charge for lead attribution, lead scoring, marketing automation, and brand measurement leading to new service offerings for our existing and outbound clients.

Senior Digital Strategist

• Mar 2015 - Jul 2017

• Marketing project management and production for direct-to-consumer digital campaigns. • Established consistent design standard to transition ineffective campaigns into pro tible digital campaigns through conversion rate optimization, A/B, and multivariate testing. • Lead marketing team to produce new campaign types, subbrands, methods of increasing subscriptions, and pricing models that increased subscriptions.

Digital Marketing Manager

• Apr 2012 - Mar 2015

I am the principal strategist of digital brand development and digital marketing strategies for a portfolio of web properties. I conceptualize brand concepts and lead creative direction. I guide the development of brand identity, art, design, assets, communication, and positioning. In short, I provide an overall vision of a brand, and how it works to complete marketing and business goals. I manage client relationships for both brand and digital marketing projects. I work with a diverse… Show more I am the principal strategist of digital brand development and digital marketing strategies for a portfolio of web properties. I conceptualize brand concepts and lead creative direction. I guide the development of brand identity, art, design, assets, communication, and positioning. In short, I provide an overall vision of a brand, and how it works to complete marketing and business goals. I manage client relationships for both brand and digital marketing projects. I work with a diverse set of clients with a range of needs and verticals. I love generating creative ideas and thinking about how to implement big picture ideas that achieve client-desired outcomes. With a background in communication, I treat client relationships as an opportunity for collaboration, and provide insights into specific needs and industry-specific nuisances. I am an evangelist for producing quality, crafted brand experiences on the web. I believe that how things look and feel determines the way people act. I care about design and content, and I love working with designers and developers to create sites and campaigns that excite audiences. At the same time, ideas are vetted by their impact on outcomes; creative digital marketing strategies combined with data analysis prove worth to clients, and are the only path to know, truly, the ideas that “work.” As the lead digital marketing strategist, I create, advise, and manage a number of branded and direct-action campaigns for Search Engine Optimization, Pay-Per-Click, Display, Paid Social, Remarketing, and E-mail Marketing, Inbound Marketing, and Lead Generation. I am also responsible for all aspects of optimization (e.g. creative testing, A/B testing, on-page optimization, copy split testing, AdWords Campaign Experiments). Also responsible for analytics and data analysis, which include reporting standards and practices, establishing key performance indicators, pay-per-click analysis, cost-of-acquisition reports, and post assessments. Show less I am the principal strategist of digital brand development and digital marketing strategies for a portfolio of web properties. I conceptualize brand concepts and lead creative direction. I guide the development of brand identity, art, design, assets, communication, and positioning. In short, I provide an overall vision of a brand, and how it works to complete marketing and business goals. I manage client relationships for both brand and digital marketing projects. I work with a diverse… Show more I am the principal strategist of digital brand development and digital marketing strategies for a portfolio of web properties. I conceptualize brand concepts and lead creative direction. I guide the development of brand identity, art, design, assets, communication, and positioning. In short, I provide an overall vision of a brand, and how it works to complete marketing and business goals. I manage client relationships for both brand and digital marketing projects. I work with a diverse set of clients with a range of needs and verticals. I love generating creative ideas and thinking about how to implement big picture ideas that achieve client-desired outcomes. With a background in communication, I treat client relationships as an opportunity for collaboration, and provide insights into specific needs and industry-specific nuisances. I am an evangelist for producing quality, crafted brand experiences on the web. I believe that how things look and feel determines the way people act. I care about design and content, and I love working with designers and developers to create sites and campaigns that excite audiences. At the same time, ideas are vetted by their impact on outcomes; creative digital marketing strategies combined with data analysis prove worth to clients, and are the only path to know, truly, the ideas that “work.” As the lead digital marketing strategist, I create, advise, and manage a number of branded and direct-action campaigns for Search Engine Optimization, Pay-Per-Click, Display, Paid Social, Remarketing, and E-mail Marketing, Inbound Marketing, and Lead Generation. I am also responsible for all aspects of optimization (e.g. creative testing, A/B testing, on-page optimization, copy split testing, AdWords Campaign Experiments). Also responsible for analytics and data analysis, which include reporting standards and practices, establishing key performance indicators, pay-per-click analysis, cost-of-acquisition reports, and post assessments. Show less

Founder and Editor

• Apr 2011 - Dec 2013

I founded Android Static, a technology blog, to help people discover the best mobile applications for Android, one of the fastest growing mobile platforms for smartphones and tablet devices. Developed with Web 2.0 culture and technology in mind, Android Static provides fresh and interactive content for our readers, while at the same time fostering relationships with application developers help make development more responsive and keep current on all thing Android. I founded Android Static, a technology blog, to help people discover the best mobile applications for Android, one of the fastest growing mobile platforms for smartphones and tablet devices. Developed with Web 2.0 culture and technology in mind, Android Static provides fresh and interactive content for our readers, while at the same time fostering relationships with application developers help make development more responsive and keep current on all thing Android.

Field Experience Intern and Volunteer

• May 2009 - Aug 2009

Designed microlending program for women in rural Nicaragua that balanced outreach, sustainability and the organization’s limited resources. The program blended economic theory, group lending traditions and knowledge of the local environment to minimize bureaucracy and allow women to borrow funds and thus move out of poverty. Traveled with the organizations to on trips to remote sites to conduct financial education sessions and economic development workshops. Designed microlending program for women in rural Nicaragua that balanced outreach, sustainability and the organization’s limited resources. The program blended economic theory, group lending traditions and knowledge of the local environment to minimize bureaucracy and allow women to borrow funds and thus move out of poverty. Traveled with the organizations to on trips to remote sites to conduct financial education sessions and economic development workshops.

Journalism Intern

• Jan 2008 - Apr 2008

Honed ability to write concise news articles that focused on complex legal topics such as libel lawsuits, state and federal legislation, internet and public access to information. Stories included the cover story in the organization's Report that discussed proposed changes to federal law affecting safety at public universities and colleges. Honed ability to write concise news articles that focused on complex legal topics such as libel lawsuits, state and federal legislation, internet and public access to information. Stories included the cover story in the organization's Report that discussed proposed changes to federal law affecting safety at public universities and colleges.