Emma Martin
Head of Client Services at Four Agency Worldwide- Claim this Profile
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Bio
Fiona Cullinan
Emma was my line manager/account manager for several years on a major professional services account. I found her to be unflappable, highly organised, capable and confident, no doubt due to her many years' experience in client management. Despite her senior role, she always found time to connect and listen – and, as a mostly remote office worker, I found this invaluable. Emma is a positive, professional and a fantastic people person, and I really enjoyed working with her. Even when my time with the agency came to an end, she phoned to make the call and was a kind human in a digital world. Rare!
LinkedIn User
Emma knows how to get the best out of people – she is a fantastic manager and leader who through mentoring and collaboration is able to develop high performing teams who are inspired, motivated and will go the extra mile. Well respected within the agency, she always ‘lead from the front’, and showed through example the highest standard of client servicing and a constant positivity to the challenges agencies face. She always had a clear view of what success should look like for the division and she made sure her team had a clear strategy to achieve this. Emma is energetic, solutions led and totally client focused – what she offers her teams and clients is authenticity and integrity and that’s why she gets so much out of them.
Fiona Cullinan
Emma was my line manager/account manager for several years on a major professional services account. I found her to be unflappable, highly organised, capable and confident, no doubt due to her many years' experience in client management. Despite her senior role, she always found time to connect and listen – and, as a mostly remote office worker, I found this invaluable. Emma is a positive, professional and a fantastic people person, and I really enjoyed working with her. Even when my time with the agency came to an end, she phoned to make the call and was a kind human in a digital world. Rare!
LinkedIn User
Emma knows how to get the best out of people – she is a fantastic manager and leader who through mentoring and collaboration is able to develop high performing teams who are inspired, motivated and will go the extra mile. Well respected within the agency, she always ‘lead from the front’, and showed through example the highest standard of client servicing and a constant positivity to the challenges agencies face. She always had a clear view of what success should look like for the division and she made sure her team had a clear strategy to achieve this. Emma is energetic, solutions led and totally client focused – what she offers her teams and clients is authenticity and integrity and that’s why she gets so much out of them.
Fiona Cullinan
Emma was my line manager/account manager for several years on a major professional services account. I found her to be unflappable, highly organised, capable and confident, no doubt due to her many years' experience in client management. Despite her senior role, she always found time to connect and listen – and, as a mostly remote office worker, I found this invaluable. Emma is a positive, professional and a fantastic people person, and I really enjoyed working with her. Even when my time with the agency came to an end, she phoned to make the call and was a kind human in a digital world. Rare!
LinkedIn User
Emma knows how to get the best out of people – she is a fantastic manager and leader who through mentoring and collaboration is able to develop high performing teams who are inspired, motivated and will go the extra mile. Well respected within the agency, she always ‘lead from the front’, and showed through example the highest standard of client servicing and a constant positivity to the challenges agencies face. She always had a clear view of what success should look like for the division and she made sure her team had a clear strategy to achieve this. Emma is energetic, solutions led and totally client focused – what she offers her teams and clients is authenticity and integrity and that’s why she gets so much out of them.
Fiona Cullinan
Emma was my line manager/account manager for several years on a major professional services account. I found her to be unflappable, highly organised, capable and confident, no doubt due to her many years' experience in client management. Despite her senior role, she always found time to connect and listen – and, as a mostly remote office worker, I found this invaluable. Emma is a positive, professional and a fantastic people person, and I really enjoyed working with her. Even when my time with the agency came to an end, she phoned to make the call and was a kind human in a digital world. Rare!
LinkedIn User
Emma knows how to get the best out of people – she is a fantastic manager and leader who through mentoring and collaboration is able to develop high performing teams who are inspired, motivated and will go the extra mile. Well respected within the agency, she always ‘lead from the front’, and showed through example the highest standard of client servicing and a constant positivity to the challenges agencies face. She always had a clear view of what success should look like for the division and she made sure her team had a clear strategy to achieve this. Emma is energetic, solutions led and totally client focused – what she offers her teams and clients is authenticity and integrity and that’s why she gets so much out of them.
Credentials
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Diploma
Chartered Institue of Marketing
Experience
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Four Agency Worldwide
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Advertising Services
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100 - 200 Employee
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Head of Client Services
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Feb 2023 - Present
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Managing Director, Engagement
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Feb 2020 - Jul 2023
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Four Engage
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Client Service Director
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Jan 2019 - Feb 2020
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Cognito
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United Kingdom
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Public Relations and Communications Services
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100 - 200 Employee
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Director
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Jun 2018 - Nov 2018
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7C3
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Business Director, Business & Finance
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Jan 2012 - Mar 2018
Initial set-up of a new division and then on-going overall responsibility (including P&L) for strategic and business leadership of the Business Division, at leading content marketing agency, clients include BlackRock, Bloomberg, CIMA, Euler Hermes, Fora, Fujitsu, Grant Thornton, Just, RS Components, St James’s Place, Savills, UBS. Day-to-day I direct the client services, strategy and creative teams to deliver world class creativity, profitability. Liaising and influencing c-suite clients, establishing long-term relationships which deliver results for the client and agency. Driven by establishing the highest standards of client service and creativity by establishing an environment of trust and shared responsibility. Playing an active member of the senior management team. Setting ambitious goals with clear talent development, reward and fun at the heart of the team dynamic. Lead on new business development and pitching. Show less
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John Brown
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Account Director
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May 2006 - Dec 2011
Ultimate responsibility for the Waitrose’s account, alongside a range of other clients (British Heart Foundation, Emirates, Great Ormond Street Hospital, HondaF1, Mothercare, Rolls Royce, Virgin, Wyevale) within leading content marketing agency. Successful leadership and primary client contact for this complex account; including operational and account planning, business development and financial performance. Responsible for the client management as well as creative and commercial opportunities across all projects, channels and teams. Key achievements: • relaunch into Waitrose Kitchen - copy sales year-on-year 236% improvement with the new title • pitched and achieved digital commercial sales on Waitrose.com • set-up a catalogue programme to support Waitrose ecommerce • developed a long term supplement strategy • delivered many cost saving initiatives to support the client’s need for reduced margins while protecting agency profit • independent relationship research by Aprais saw Account Management satisfaction score of 77.3% and in comments “Emma Martin, deserves special mention. Where other relationships can be difficult at times, she is unfailing professional, warm and helpful.” • Virgin – changing the award-winning Roger magazine into a digital magazine • British Heart Foundation (BHF) Food for Thought campaign – New Media Age Grand Prix Award 2008 • Winning contract for Emirates Airlines kids club magazine, contract extended without pitch Show less
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DCSFSchools
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Education Administration Programs
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1 - 100 Employee
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Schools Marketing Manager
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2002 - 2006
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Education
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1988 - 1992
University of Warwick
Bachelor of Arts (B.A.)
Community
