Experience

Greenhawk Chartered Accountants

• New Zealand
• Accounting
• 1 - 100 Employee

• Sustainability & Brand

  • Aug 2021 - Present

  When I'm not helping New Zealand small businesses calculate and reduce their carbon emissions, you’ll find me sharing Greenhawk's stories. When I'm not helping New Zealand small businesses calculate and reduce their carbon emissions, you’ll find me sharing Greenhawk's stories.



The Marketing Lab (NZ)

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Director

  • Apr 2018 - Aug 2021

  With M.LAB, marketing is fundamental. Strong strategies, captivating stories and easily implementable plans set clients up to succeed again and again. Alongside an incredibly talented team, it was an absolute pleasure to deliver first class marketing solutions to stellar SMEs around the country. After three years sharing the helm, I exited the business in 2021 to focus on Greenhawk. With M.LAB, marketing is fundamental. Strong strategies, captivating stories and easily implementable plans set clients up to succeed again and again. Alongside an incredibly talented team, it was an absolute pleasure to deliver first class marketing solutions to stellar SMEs around the country. After three years sharing the helm, I exited the business in 2021 to focus on Greenhawk.



Cultivating Calm

• New Zealand
• Wellness and Fitness Services

• Owner

  • Mar 2013 - May 2016

  Mindfulness education for mums. I built Cultivating Calm to help mums with young kids develop the inner resources to manage the enormous emotions of early motherhood. I worked with clients one-on-one, wrote articles for The Huffington Post and distributed my book, 'Cultivating Calm: Mindfulness for Mums', in NZ and abroad while parenting my two pre-schoolers. Mindfulness education for mums. I built Cultivating Calm to help mums with young kids develop the inner resources to manage the enormous emotions of early motherhood. I worked with clients one-on-one, wrote articles for The Huffington Post and distributed my book, 'Cultivating Calm: Mindfulness for Mums', in NZ and abroad while parenting my two pre-schoolers.



Blind Low Vision NZ

• New Zealand
• Non-profit Organizations
• 100 - 200 Employee

• Online Communications Consultant

  • Oct 2009 - Oct 2010

  It was a privilege to deliver an award-winning website for the Foundation of the Blind. The site required a complete overhaul including new front end, CMS, eCommerce and CRM. The obviously unique aspect of the project was developing the site for its primary target audience, the foundation's 11,000 vision impaired members. The site achieved an ONYA award in 2011 for Best Accessibility, a fitting tribute for the foundation as recognition of their devotion to their members. It was a privilege to deliver an award-winning website for the Foundation of the Blind. The site required a complete overhaul including new front end, CMS, eCommerce and CRM. The obviously unique aspect of the project was developing the site for its primary target audience, the foundation's 11,000 vision impaired members. The site achieved an ONYA award in 2011 for Best Accessibility, a fitting tribute for the foundation as recognition of their devotion to their members.



Tradedoubler

• Sweden
• Advertising Services
• 300 - 400 Employee

• Marketing Manager

  • Jul 2007 - Nov 2008

  I managed all things marketing for TD Technology, the software arm of TradeDoubler, one of the world's leading performance-based digital marketing companies. I loved the variety of deep-dive marketing I was able to sink my teeth into at TD - positioning, messaging, product launches, lead generation campaigns, client communications, PR management and events. I managed all things marketing for TD Technology, the software arm of TradeDoubler, one of the world's leading performance-based digital marketing companies. I loved the variety of deep-dive marketing I was able to sink my teeth into at TD - positioning, messaging, product launches, lead generation campaigns, client communications, PR management and events.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Online Marketing Manager

  • Jun 2005 - May 2007

  Just around the corner from Battersea Park, I managed PPC and SEO for photography software developer iView Multimedia. Having just been acquired by Microsoft, I was lucky enough to learn the tricks of the trade from the best in the business. I also handled website content creation and performance analysis. Just around the corner from Battersea Park, I managed PPC and SEO for photography software developer iView Multimedia. Having just been acquired by Microsoft, I was lucky enough to learn the tricks of the trade from the best in the business. I also handled website content creation and performance analysis.



Pixela Corporation

• Osaka, Japan

• Localisation Manager

  • Jan 2003 - Dec 2004

  Epic times working in the heart of Osaka. GUI localisation coordination for Pixela's range of digital imaging software into 14 languages and management of their three multilingual websites. Epic times working in the heart of Osaka. GUI localisation coordination for Pixela's range of digital imaging software into 14 languages and management of their three multilingual websites.