Digital Marketing Manager

• Jan 2020 - Present

Digital Marketing Manager

• Feb 2017 - Jan 2020

Core responsibilities : I started my work for alkamilbooking.com in Feb 2017, 7 Month i worked as remote from India, in Sept 2017 i moved here in Dubai UAE. Create and manage display, SEM and social media campaigns on Google Adwords,Bing Ads, Facebook Business manager & targeting different GCC countries, US, Canada & UK, Russian, India using automated and manual bid strategies. Manage Facebook, Twitter, and Instagram Paid campaigns. Monitor All SEO Activities Proactively using data, trends, competitor and market insights, as well as an understanding of the customer, to develop valuable and strategic recommendations. Responsible for branding activities Responsible for user behavior Active involvement in Product development, coordinate with development team Active involvement in Meta search like Wego, Kayak, Skyscanner Offer research according to the competition Budget planning and revenue management

Sr Digital Strategist (Complete Digital Solution 360)

• Nov 2015 - Jan 2017

Snapshot : Worked with great clients specailly in e-commerce and banking sctor, Conversion and Data driven(ROI Model), Handle good budget in Paid Media Develop accurate projects objectives, execution and measurement of online/social marketing campaigns. My responsibilities include channel optimization, revenue track, strategy for optimum performance against spends Reporting on key metrics, analyzing and interpreting trends, develop KPI's to evaluate effectiveness and efficiency of marketing campaigns and providing actionable insights. Managing all paid campaigns across the digital marketing ecosystem (including Google, FB and affiliates). Customer acquisition & retention via different channel Major channels are Facebook Web & App, Google Web & App, Mobile display, mobile app install, revenue optimization, media buying etc Managing and optimizing big budget campaigns, to achieve campaign goals. Creating proposals for new clients. Digital Trainer for New Joinee Making strategy for new campaigns. Taking client calls for taking their feedback about campaigns. Reporting to educate clients, how their campaign is doing. Campaign data analysis for optimizing campaign to improve ROI for clients. Creating Facebook Campaigns for Page Likes and Website Conversions. Landing Page Optimization.

(PPC, SEO )Digital Domain Expert at (ROI Mantra) i2k2 Networks (P) Ltd

• Sep 2014 - Nov 2015

Responsbilities : • Assisting clients with defining their SEM strategies. • Experience in managing large scale performance based PPC campaigns on enterprise level PPC management platforms • Campaigns execution, optimization. • Detail keyword analyses to find the right potential and reduce costing. • Build up campaigns for various products and countries on Adwords . • Hourly, Daily, Weekly & Monthly performance reporting for respective country. • Managing Multiple CPC & CPA Campaigns for Google • Suggesting Customers, best strategy for their business • Website analysis and creating ads accordingly. • Increasing the quality spending for Google • Escalating the issues to Google, if required • In depth understanding of rules & Ad words Policies. • Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns. • Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify. • Provide regular reporting and recommendations to clients based on PPC program results. • Monitor client conversion rates and optimize results through A/B testing and other KPI’s. • Managing Google-Banner Ads (including client search strategies), Paid Search Campaigns • Detail keyword analyses to find the right potential and reduce costing. • Managing Google analytics management, reporting and recommendations Managed search engine audit documents on client websites and make recommendations Specialties: - - Pay Per Click Advertising and Promotion - Online Advertising Concepts: CPC,CPA,CPM - Web Advertising: Ad Network, Placement Marketing, Display Marketing, Product Listing - Product Knowledge: Google Adsense, Google Analytics, Bing adCenter. - Product Listing Ads - Product Feeds Optimization - Google Merchant Center

Team Lead (Digital Marketing)

• Jan 2012 - Aug 2014

• Making PPC Proposals, Campaigns projection • Managing accounts over AdWords & Ad center. • Search & Content Network Management. • Remarketing, Running ads over ad networks with rapid changes. • Analysis & research based on Query reports and current market trends. • Perform intensive campaign reviews from in-depth examination of traffic reports. • Independently Handled Multiple Projects • Understanding Client’s Business & Requirements • Keyword Research & Analysis • Competitors Analysis • Creating Campaign & Groups • Ads Creation, Run & Testing • Daily Campaign Reporting & Analysis • Improving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding Keywords and landing pages. • Planning and managing online marketing communications across various digital media vehicles. • Managing Accounts of Different Domains like: Hotels (Franchisee and Independent), Real Estate, Auto Loans, Hunting Safaris, Auto Parts Dealers and Repair, Movers and Packers and few E-commerce Websites. • Monthly Custom Reporting for client's and API key generated reports from Google AdWords and Yahoo Search marketing. • Bid Management, Keyword Research and Analysis, Reporting, Analyzing ROI and Landing Pages, Ad Creations and variations for Google AdWords, Yahoo Search Marketing and MSN adCenter. • Website design analysis and also ecommerce tracking and analysis. • Preparing PPC landing page format and plans, Competitor Analysis and Custom Reporting for the clients. • Communication with Clients via E-mail or meeting over phone call with onshore(US&UK) team. Making new plans and strategies for Image ads and Site targeting for Existing and New Clients. • Training to new employee on creating PPC Campaigns for Overture and Google AdWords, working and basic strategies of optimizing campaigns.

Sr. SEO (Advance Internet Marketing Expert)

• Jan 2011 - Jan 2012

Worked as Advance Internet Marketing Expert . Online Promotion of IndiaMart(IM) Clients on Search Engine and IndiaMart Platform(Dir/Catalog). Targets to generate quality Business Lead, improve visibility on Search Engine, website traffic analysis. Generating Reports(Google Analytics/Webmaster), Keywords Optimization. Interacting with clients through phone. Challenge – 1. Keywords Ranking 2. Lead Generation 3. Website Testing 4. Creating and Optimizing SEO Checklist 5. Local and International Reputation Management 7. Marketing and Promoting Website on Indiamart Platform Strategies – 1. Optimize the website with targeted keywords 2. Website Testing 3. Content Marketing Strategies 4. Technical On page + Off Page Optimization 5. Online Reputation Management 6. Link popularity Management