Paul Atkinson

Head of Creative at Nasty Gal
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Contact Information
us****@****om
(386) 825-5501
Location
Stockport, England, United Kingdom, UK

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Experience

    • United States
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Head of Creative
      • Jul 2021 - Present

    • Retail
    • 700 & Above Employee
    • Senior Creative Manager – Campaign & Innovation
      • Oct 2020 - Jun 2021

      - Breaking creative frontiers and delivers genuine innovation which challenges the status quo. - Managing key campaigns – liaising with external agencies and suppliers and ensuring best practice. - Developing powerful creative strategy and translating it into clear brand guidelines. - Driving a culture of continuous improvement and inspiring creativity. - Liaising with stakeholders across the business to understand requirements and opportunities. - Team management activity including performance management, annual reviews, giving feedback, development and coaching. Show less

    • Retail
    • 700 & Above Employee
      • Dec 2017 - Oct 2019

      • Shaped two creative teams, changing the way we deliver and tackle creative thinking, production and presenting. With 8 direct reports split across two teams.• Providing the entire company with beautifully crafted brand and creative guidelines, to shape the direction of all communications.• Increased the speed to market of imagery and cut photographic costs by contributing to the setup of our new in-house studio.• Increasing demand by creating and presenting multi-channel campaigns to bring trading stories to life for the customer – always delivering more than what is expected to challenge future thinking.• Increasing brand perception measures by taking editorial control of the simply be magazine.• Always challenging ways of working - from creative delivery, to hardware, software and the ways we learn.• Built strong cross-functional working relationships with a wide range of teams including brand, marketing and buying.• Improved the quality of creative imagery by pitching and delivering a new way of shooting creative imagery, that also allowed the photographic budgets to stretch further.• Stepped up to deputise in the absence of a Creative Director over the past eighteen months. Show less

      • Sep 2017 - Jan 2019

    • United Kingdom
    • Retail
    • 700 & Above Employee
      • Oct 2016 - Sep 2017

      • 2014 - Oct 2016

      • 2013 - 2014

      • Aug 2009 - Feb 2013

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Graphic Designer/Photographic Art Director - Littlewoods
      • 2006 - 2009

    • Graphic Designer/Photographic Art Director
      • Aug 2004 - Aug 2006

    • Work Experience
      • Apr 2004 - May 2004

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