Nayla Iglesias

Senior UX Writer at Ripio
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Contact Information
us****@****om
(386) 825-5501
Location
Argentina, AR
Languages
  • Portuguese Professional working proficiency
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Experience

    • Cayman Islands
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Senior UX Writer
      • Jun 2022 - Present

      • Take part in the UX process from discovery to handoff, as well as regular metrics analysis alongside the Product, BI, IT and CX teams. • Promote continuous research and a data-driven mindset at the time of iterating features. • Translate content from Spanish to English and Portuguese for multiple squads and projects. • Collaborate closely with the UX Research, DesignOps and Design System teams. • Conduct workshops on storytelling and writing fundamentals, UX Research tools (Maze, Useberry and Dovetail), localization tools (Lokalise and Weblate) and accessibility. Show less

    • Freelance Translator, Subtitler and Proofreader
      • Sep 2018 - Present

      English <> Spanish (Latin American) Portuguese (Brazilian) > Spanish (Latin American) and English English <> Spanish (Latin American) Portuguese (Brazilian) > Spanish (Latin American) and English

    • Argentina
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Mid-level UX Writer
      • Feb 2021 - May 2022

      • Designed a global content strategy for Buenbit and Bitera mobile apps. • Created content style guides, briefs and best-practices guidelines for all of the UX team to use. • Translated content from Spanish to English and Portuguese for multiple squads and projects. • Conducted user interviews and usability tests and helped in the analysis of the results alongside the UX Research team. • Designed a global content strategy for Buenbit and Bitera mobile apps. • Created content style guides, briefs and best-practices guidelines for all of the UX team to use. • Translated content from Spanish to English and Portuguese for multiple squads and projects. • Conducted user interviews and usability tests and helped in the analysis of the results alongside the UX Research team.

    • Argentina
    • Civic and Social Organizations
    • 1 - 100 Employee
    • UX Writer
      • Sep 2021 - Jan 2022

    • Argentina
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Localization Specialist
      • Aug 2018 - Feb 2021

      Created and proofread subtitles and SDH files in English, Portuguese and Spanish for Netflix, Amazon Prime and HBO

    • Content Localization Coordinator
      • Dec 2016 - Aug 2018

      • Performed linguistic and technical quality control of all timed text assets, as well as secondary audios, before performing the final delivery to the client (Netflix).• Corporate communications, main point of contact for vendors and clients.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter
      • Jul 2015 - Sep 2015

      • Created original content for Social Media platforms (Facebook and Twitter) of cable operators that sell the HBO package throughout Latin America. • Edited copies and adjusted them to the style sheet provided by each client, and translated some copies to English and Portuguese as well. • Worked with Visual Creatives to adapt and incorporate the text into the images provided by the client for social media use. • Created original content for Social Media platforms (Facebook and Twitter) of cable operators that sell the HBO package throughout Latin America. • Edited copies and adjusted them to the style sheet provided by each client, and translated some copies to English and Portuguese as well. • Worked with Visual Creatives to adapt and incorporate the text into the images provided by the client for social media use.

    • Argentina
    • Market Research
    • 1 - 100 Employee
    • Field Supervisor
      • Dec 2011 - Jun 2014

      • Ensured interviewers produced data of the highest quality possible by briefing and guiding field teams in accordance to the company's regulations and expectations. • Helped in the preparation of itineraries, deadlines and budgets for fieldwork. • Provided support to all team members during fieldwork as well as monitoring the sample size, area, strike rate, etc. for each project and reporting back to field managers about progress. • Ensured interviewers produced data of the highest quality possible by briefing and guiding field teams in accordance to the company's regulations and expectations. • Helped in the preparation of itineraries, deadlines and budgets for fieldwork. • Provided support to all team members during fieldwork as well as monitoring the sample size, area, strike rate, etc. for each project and reporting back to field managers about progress.

    • Argentina
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Content & Community Manager
      • Dec 2011 - Jun 2013

      • Developed all aspects of the organization’s online presence by writing, editing and proofreading the website's content and a weekly newsletter. • Developed Social Media strategies oriented to broaden the audience and attract new advertisers. • Interviewed keynote speakers at conferences and corporate events and produced original audiovisual content for the website. • Tracked and analyzed traffic metrics and prepared reports for the CEO. • Developed all aspects of the organization’s online presence by writing, editing and proofreading the website's content and a weekly newsletter. • Developed Social Media strategies oriented to broaden the audience and attract new advertisers. • Interviewed keynote speakers at conferences and corporate events and produced original audiovisual content for the website. • Tracked and analyzed traffic metrics and prepared reports for the CEO.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • General Editor
      • Feb 2011 - Dec 2011

      • Was responsible for the quality and accuracy of all content, as well as the visual appeal of all editorial products (books and newsletters) produced by the organization. • Micro and macroedited original content (grammar and structure improvements, rewriting if necessary) and proofreading of all projects. • Verified the accuracy of statistics, quotes and infographics included. • Was responsible for the quality and accuracy of all content, as well as the visual appeal of all editorial products (books and newsletters) produced by the organization. • Micro and macroedited original content (grammar and structure improvements, rewriting if necessary) and proofreading of all projects. • Verified the accuracy of statistics, quotes and infographics included.

Education

  • Universidad de Buenos Aires
    Bachelor’s Degree, Communication, Journalism, and Related Programs
    2009 - 2014
  • Coderhouse
    UX Design, UX Writing & Product Management, Communication and Media Studies
    2020 - 2021

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