Senior B2B Copywriter / Social Media Manager

• Aug 2021 - Sep 2023

Nium is a global platform providing banks, payment providers, and businesses of any size with access to global payment and card issuance solutions in 190+ countries and 100+ currencies. Lead copywriter managing external B2B communications, including social media, campaign launches, blog posts, product marketing support, and the International Cricket Council partnership promotions. - Collaborating with Nium’s global design, product, marketing, and demand gen teams to position Nium’s brand… Show more Nium is a global platform providing banks, payment providers, and businesses of any size with access to global payment and card issuance solutions in 190+ countries and 100+ currencies. Lead copywriter managing external B2B communications, including social media, campaign launches, blog posts, product marketing support, and the International Cricket Council partnership promotions. - Collaborating with Nium’s global design, product, marketing, and demand gen teams to position Nium’s brand and content as the one-stop resource for fintech solutions and trends. - Managing organic social media marketing across all platforms (copywriting, scheduling, community management); increased following from 30k to 170k to date with a focus on elevating brand messaging, employer branding, and seamless content distribution. - Writing, editing, and publishing content for digital projects, including the website, landing pages, paid ads, emails, etc., and managing agency relationships for paid social campaigns. Show less Nium is a global platform providing banks, payment providers, and businesses of any size with access to global payment and card issuance solutions in 190+ countries and 100+ currencies. Lead copywriter managing external B2B communications, including social media, campaign launches, blog posts, product marketing support, and the International Cricket Council partnership promotions. - Collaborating with Nium’s global design, product, marketing, and demand gen teams to position Nium’s brand… Show more Nium is a global platform providing banks, payment providers, and businesses of any size with access to global payment and card issuance solutions in 190+ countries and 100+ currencies. Lead copywriter managing external B2B communications, including social media, campaign launches, blog posts, product marketing support, and the International Cricket Council partnership promotions. - Collaborating with Nium’s global design, product, marketing, and demand gen teams to position Nium’s brand and content as the one-stop resource for fintech solutions and trends. - Managing organic social media marketing across all platforms (copywriting, scheduling, community management); increased following from 30k to 170k to date with a focus on elevating brand messaging, employer branding, and seamless content distribution. - Writing, editing, and publishing content for digital projects, including the website, landing pages, paid ads, emails, etc., and managing agency relationships for paid social campaigns. Show less

Sales And Marketing Specialist

• Aug 2020 - Feb 2021

Social Media Manager & Digital Content Specialist

• Sep 2017 - May 2020

- Writing SEO and conversion focused marketing campaigns to promote holiday packages, cruise vacations and special offers for website and paid promotions. - Developing copy for creatives, ads, mailers, press releases, and maintaining an engaged community with swift customer responsiveness. - Monitoring social media performance against competitors; utilizing analytics to identify top performing content. - Managing all organic social media marketing across multiple channels (Facebook… Show more - Writing SEO and conversion focused marketing campaigns to promote holiday packages, cruise vacations and special offers for website and paid promotions. - Developing copy for creatives, ads, mailers, press releases, and maintaining an engaged community with swift customer responsiveness. - Monitoring social media performance against competitors; utilizing analytics to identify top performing content. - Managing all organic social media marketing across multiple channels (Facebook, Twitter, Instagram) with an ever-growing community of over half a million followers. Show less - Writing SEO and conversion focused marketing campaigns to promote holiday packages, cruise vacations and special offers for website and paid promotions. - Developing copy for creatives, ads, mailers, press releases, and maintaining an engaged community with swift customer responsiveness. - Monitoring social media performance against competitors; utilizing analytics to identify top performing content. - Managing all organic social media marketing across multiple channels (Facebook… Show more - Writing SEO and conversion focused marketing campaigns to promote holiday packages, cruise vacations and special offers for website and paid promotions. - Developing copy for creatives, ads, mailers, press releases, and maintaining an engaged community with swift customer responsiveness. - Monitoring social media performance against competitors; utilizing analytics to identify top performing content. - Managing all organic social media marketing across multiple channels (Facebook, Twitter, Instagram) with an ever-growing community of over half a million followers. Show less

Digital Copywriter & Content Specialist

• Mar 2018 - Jun 2019

- Researching buyer personas and developing targeted content; aligning SEO and keyword planning to push annual sales for the young start up with double digit YoY growth. - Producing content for all stages of the marketing funnel; driving lead generation through website content, blog, email, press releases, infographics, ebooks, and case studies to address client pain points. - Collaborating with Product Managers to document product enhancements for end clients including Amazon, Nestle… Show more - Researching buyer personas and developing targeted content; aligning SEO and keyword planning to push annual sales for the young start up with double digit YoY growth. - Producing content for all stages of the marketing funnel; driving lead generation through website content, blog, email, press releases, infographics, ebooks, and case studies to address client pain points. - Collaborating with Product Managers to document product enhancements for end clients including Amazon, Nestle, Starbucks, Immigrant Services Calgary, etc. Show less - Researching buyer personas and developing targeted content; aligning SEO and keyword planning to push annual sales for the young start up with double digit YoY growth. - Producing content for all stages of the marketing funnel; driving lead generation through website content, blog, email, press releases, infographics, ebooks, and case studies to address client pain points. - Collaborating with Product Managers to document product enhancements for end clients including Amazon, Nestle… Show more - Researching buyer personas and developing targeted content; aligning SEO and keyword planning to push annual sales for the young start up with double digit YoY growth. - Producing content for all stages of the marketing funnel; driving lead generation through website content, blog, email, press releases, infographics, ebooks, and case studies to address client pain points. - Collaborating with Product Managers to document product enhancements for end clients including Amazon, Nestle, Starbucks, Immigrant Services Calgary, etc. Show less

Digital Copywriter & Content Specialist

• Mar 2018 - Jun 2019

- Managing comprehensive SEO focused content creation to build engagement and maximize lead generation via website content, blog, emails, press releases, infographics, and case studies. - Writing guest posts, SEM content, ad copy and conducting industry research to position ATS as the leading solution for MENA clients. - Working with Product Managers to make technical product enhancements easily understandable for sales team and target audience, alongside pushing improved online… Show more - Managing comprehensive SEO focused content creation to build engagement and maximize lead generation via website content, blog, emails, press releases, infographics, and case studies. - Writing guest posts, SEM content, ad copy and conducting industry research to position ATS as the leading solution for MENA clients. - Working with Product Managers to make technical product enhancements easily understandable for sales team and target audience, alongside pushing improved online ranking. Show less - Managing comprehensive SEO focused content creation to build engagement and maximize lead generation via website content, blog, emails, press releases, infographics, and case studies. - Writing guest posts, SEM content, ad copy and conducting industry research to position ATS as the leading solution for MENA clients. - Working with Product Managers to make technical product enhancements easily understandable for sales team and target audience, alongside pushing improved online… Show more - Managing comprehensive SEO focused content creation to build engagement and maximize lead generation via website content, blog, emails, press releases, infographics, and case studies. - Writing guest posts, SEM content, ad copy and conducting industry research to position ATS as the leading solution for MENA clients. - Working with Product Managers to make technical product enhancements easily understandable for sales team and target audience, alongside pushing improved online ranking. Show less

Business Analyst

• Sep 2016 - Mar 2018

- Worked directly alongside the Product Manager to execute email marketing, product development, and competitor research. - Conducted statistical analysis; researched and derived salary ranges for clients to aid compensation planning. - Managed surveys, prepared salaries reports, and additional marketing collateral to share salary trends with hiring managers.

Marketing Manager / Training Manager

• Feb 2015 - Aug 2016

- Prepared website content, marketing mailers, case studies, and blog updates highlighting department innovations. - Researched, composed and compiled all award documents to nominate Tech Licensing innovations; won Innovation in Government Services Award for the Jobs Abu Dhabi (JAD) eFair initiative (2015). - Introduced and managed comprehensive marketing of new career services lines including: o Employee referral discounts ( http://baytheadscvs.bayt.com/ ) o Linkedin CV writing… Show more - Prepared website content, marketing mailers, case studies, and blog updates highlighting department innovations. - Researched, composed and compiled all award documents to nominate Tech Licensing innovations; won Innovation in Government Services Award for the Jobs Abu Dhabi (JAD) eFair initiative (2015). - Introduced and managed comprehensive marketing of new career services lines including: o Employee referral discounts ( http://baytheadscvs.bayt.com/ ) o Linkedin CV writing upgrades ( http://cvupgrades.bayt.com/) o Bayt.com CV writing services rebranding ( http://www.resumelance.com/ ) Key Projects - Client: Edraak (Jordan) Overview: Prepared 3 comprehensive MOOCs (Essential Career Skills, Interviewing Skills and Job Winning CVs), in addition to partnering with a resource to develop the deliverables for a Self Branding course. Recognition: Won performance award highlighting contributions towards making the project a new and successful venture. https://www.edraak.org/en/course/Bayt.com/BA_102-2/2015/ https://www.edraak.org/en/course/course-v1%3Abayt.com%2BBA_104%2BBA2015-2/ https://www.edraak.org/en/course/course-v1%3Abayt.com%2BBA_105%2BBA2015-2/ - Client: King Abdullah II Fund for Development (Jordan) Overview: Led the Government of Jordan sponsored project; wrote a detailed Career Guidance Guide with insights on job search strategies, networking, employee rights, and related counselling tips. - Client: King Abdullah II Fund for Development (Jordan) Overview: Assisted in the execution of the project targeting research/ preparation of 400+ job profiles providing responsibilities, skills required, future opportunities and salary potential to help new job seekers in making well informed career choices.

Content Editor / Team Lead (Career Services)

• Jan 2013 - Feb 2015

- Assessed client needs, led consultancy, and provide customized resumes to position them for professional advancement. - Assisted in team talent acquisition and training functions.