Anna T. Nguyễn
Social Media Coordinator at Career College Group- Claim this Profile
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English -
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Vietnamese -
Topline Score
Bio
Credentials
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Digital Marketing Copywriting
American Marketing Association -
Google Ads for Beginners
Coursera -
Instagram Content Planning
ilovecreatives -
Ontario Teaching Certification
Ontario College of Teachers -
Social Media Content Strategy
American Marketing Association -
Social Media Strategy and Proving ROI
American Marketing Association -
Standard First Aid, CPR and AED
Canadian Red Cross
Experience
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Medix College of Healthcare
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Canada
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Hospitals and Health Care
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1 - 100 Employee
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Social Media Coordinator
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Jul 2020 - Present
I manage brand awareness and growth through sales funnel marketing, consumer acquisition, data-driven trends, and user-generated content. I am responsible for curating and coordinating all content related to social media and marketing. I help produce the company’s written and visual materials through professional copywriting, graphic design, photography and videography efforts. Working closely with the Marketing Director, I've translated high-level strategy into consumable messaging and content pillars for both online and on-site initiatives–with completed work for CP24 ads. I worked alongside a web developer, copywriter, graphic designer, and video editor in creating unique and memorable experiences for digital communities. I lead and support weekly marketing meetings with the Directors to ensure all timelines and deliverables are met. I am trained to manage social media calendars and track KPI analytics—as well as develop weekly, monthly and annual metric reports to effectively measure campaign success. In this role, I prioritize the value of storytelling in order to effectively increase engagement, convey community development efforts, and assist with overall branding.
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Self-Employed
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United Kingdom
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Design Services
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700 & Above Employee
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Contract Designer and Strategist
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2015 - Present
I worked with community-driven businesses to improve marketable strategy, thoughtful design, and community building. I was responsible for enhancing visual communication using digital marketing services, such as: illustration, photography, videography and copywriting. By providing a caring design service, I developed detailed project packages, case studies, and branding worksheets to thoroughly assessed client needs with a mindful onboarding process. Through user-journey research and data-driven trends, I've collaborated with brands and charities to produce compelling storytelling, visuals and ideas. I was also responsible for overseeing project management, wherein I handled social media, event coordination and content management. I helped improve overall brand communication by creating: websites, brochures, flyers, writing content, forms, scripts, documents, etc. I also worked with a range of technological tools and programs to curate and develop innovative forms of visuals for small businesses (i.e. Microsoft Suite, Adobe Creative Cloud, Final Cut Pro, Notion, and Figma).
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Empowered Phụ Nữ Collective
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Canada
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Artists and Writers
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Strategic Project Manager
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Oct 2021 - Present
Empowered Phụ Nữ (EPN) is a collective that mindfully builds safe spaces for women from the Vietnamese diaspora to discuss their cultured and gendered identities. As a member, I engaged in a photovoice project that involved bi-weekly visual reflections through the lens of a second-generation immigrant. Photovoice is a participatory action research method that empowers participants to reclaim their narratives through photography and storytelling. In that, I developed compelling analog pieces that utilizes 35mm film photography to convey nostalgia and inter-generational history. I was able to collaborate alongside other creatives to deconstruct our shared experiences, disrupt mainstream narratives, and foster a greater sense of redefined community. I also helped to produce marketing material such as event flyers and cover designs to support outreach initiatives and connect to other diverse communities. Our cumulative project included a digital and physical photo book that explored the nuances of our intersectionalities and lived experiences.
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Generation Chos3n
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Canada
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Education Administration Programs
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1 - 100 Employee
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Digital Educator/Designer
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Sep 2018 - Feb 2022
I worked alongside the Gen Chosen team to curate and develop branding materials and marketing strategies for their educational content and nonprofit events. I further worked as an educator to help train junior staff members in digital marketing skills. We practiced meaningful design, videography and social media strategies to support the emotional intelligence and accessibility needs of underserved youth. I also aided the team as a video editor and graphic designer to help connect storytelling and impactful dialogue to their charitable projects.
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Education Quality and Accountability Office (EQAO)
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Canada
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Government Administration
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1 - 100 Employee
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Expert Scorer
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2017 - 2022
I was promoted to the role of Expert Scorer with a validity score of 97.6% and rolling adjacent validity of 100%. I completed third round scoring to ensure accuracy and resolve discrepancies from any preliminary scoring. Thus, I was able to increase team’s productivity by exceeding daily quota while maintaining a high validity score. With handling sensitive OSSLT and EQAO information, I also maintained confidential data and record-keeping of provincial tests. I was promoted to the role of Expert Scorer with a validity score of 97.6% and rolling adjacent validity of 100%. I completed third round scoring to ensure accuracy and resolve discrepancies from any preliminary scoring. Thus, I was able to increase team’s productivity by exceeding daily quota while maintaining a high validity score. With handling sensitive OSSLT and EQAO information, I also maintained confidential data and record-keeping of provincial tests.
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Hello Local Shops
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Mississauga, Ontario
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Brand Strategist
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Jun 2018 - Dec 2021
I helped develop fresh, consistent branding and professional marketing material. I illustrated Hello Local’s logo and flyers, as well as coordinated themed contests to increase social media engagement and awareness of events. For example, I helped design Valentine's Day and International Women's Day themed visuals to support vendor markets. With that, I negotiated favourable terms and pricing agreements with vendors, clothing distributors and caterers for planning of special events. I also helped with reassessment and developing strategies to improve interaction and traffic. I designed surveys, tracked feedback and generated data reports to implement new improvements for future events.
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Vision Seeker Studio
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Toronto, Canada Area
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Digital Project Manager
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2015 - 2021
I managed the digital framework of the studio, wherein I helped increase local and social presence by designing online/hard copy marketing material such as: flyers, business cards and website. I further developed policies for protection, and prepared professionally written contracts/documents, such as: consent forms and aftercare pamphlets. With that, I also efficiently managed daily operations, facilities, tattoo studio and equipment by monitoring systems and implementing productive office strategies.
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Raeden Fitness
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Scarborough, Ontario
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Social Media Manager
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Jan 2019 - Mar 2020
I managed all social media channels–implementing research and up-to-date trends to promote events and community engagement. I was able to improve storytelling and traffic by maintaining and updating media content. I observed metrics and analytics for areas of improvement–using SEO, Google Analytics and Instagram Insights. I also coordinated Zoom workshops to promote digital conversations, in which I utilized interactive resources to facilitate and encourage online learning. I managed all social media channels–implementing research and up-to-date trends to promote events and community engagement. I was able to improve storytelling and traffic by maintaining and updating media content. I observed metrics and analytics for areas of improvement–using SEO, Google Analytics and Instagram Insights. I also coordinated Zoom workshops to promote digital conversations, in which I utilized interactive resources to facilitate and encourage online learning.
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Tutor Doctor
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Canada
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Education Management
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700 & Above Employee
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Tutor
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2018 - 2019
I worked with students in inner-city communities and thus, gained experience working to support different academic and mental health needs. I maintained social perceptiveness of personal circumstances, and provided culturally-relevant instruction through social justice lens. I assisted students in project organization and time management. I applied differentiated instruction through use of manipulatives, artistic demonstrations, real world examples and game-based learning. Moreover, I produced appropriate forms of assessment aimed at different styles of academic skills—using artistic mediums and deconstructed rubrics.
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Deran Academy
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Richmond Hill, Ontario
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Teacher/Administrative Assistant
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2016 - 2018
I was an English Teacher, in which I instructed academic credit course for Grade 12 English Language Learners. I designed culturally relevant content and accommodated lesson plans for students with learning disabilities and/or Individual Educational Plans (IEP). I also scaffolded lessons using differentiated instruction–altering strategies to the needs of different learners and finding innovative ways to teach. I was also the point of communication for all education, administrative and clerical needs. I greeted visitors–ensuring they received outstanding first impression of company. With an English background, I was able to explain complex concepts and policies in clear and concise way to parents and students. I supported the team by being proactive, ensuring all administrative duties are managed and completed—including: phone calls, emails, manual data entry, copywriting, proof-reading and document write-ups. I was able to improve office productivity by implementing organizational practices, and created summary reports detailing students’ assessment and progress.
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Toronto District School Board
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Canada
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Primary and Secondary Education
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700 & Above Employee
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Teacher
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2016 - 2018
I acquired trained experience in workshops and facilitation to support different holistic needs, such as: academic, mental and emotional health. With lived experience from low-income neighbourhoods, I was able to maintain mindfulness of home situations and diverse experiences. I applied behavioural management and age-appropriate facilitation to encourage participation surrounding social justice issues, and promote 21st century literacy skills. I became highly service-orientated, wherein I conducted interviews, as well as researched and gathered relevant information to actively find for ways to provide cultural learning and comprehension. I also monitored and assessed students' performance or progress. I developed strong organizational practices and time management skills, wherein I wrote extensive reports and managed large quantity of data while meeting strict deadlines.
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Education
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2016 - 2018
Ontario Institute for Studies in Education of the University of Toronto
Master of Teaching, Secondary Education and Teaching -
2011 - 2015
York University
Bachelor of Arts - BA, English
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