Sara Roa
Director of Marketing & PR at Verasolve- Claim this Profile
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Topline Score
Bio
Elizabeth Stern Lukin
I worked with Sara for more than four years at Verasolve, and for one of those years she reported directly to me. During that time, she was promoted four times – from account supervisor to manager to senior manager to strategic manager of marketing and communications. Sara has a calm yet energized personality, which helps clients feel comfortable and confident in her ability to provide strategic guidance and implement marcomm initiatives to drive growth – especially in a fast-paced environment. She’s a talented professional, whose experience and skills range from research, analysis and planning to content marketing, thought leadership, PR, branding, websites and more. She’s exceptionally dedicated to her clients and puts her all into helping them achieve their goals. I truly enjoyed working with Sara. She’s optimistic, engaging, caring and supportive of her co-workers – and she has a great sense of humor. Any company would be lucky to have her as team member.
Juan D. Hidalgo
Sara was a very engaging account rep. She built trust and developed relationships with her clients and the operations staff that allowed her to be successful. I recommend that she be promoted to Business Development Manager, and recommend her once again as a true sales professional who is knowledgeable, trustworthy and willing and able to generate revenue for your organization.
Elizabeth Stern Lukin
I worked with Sara for more than four years at Verasolve, and for one of those years she reported directly to me. During that time, she was promoted four times – from account supervisor to manager to senior manager to strategic manager of marketing and communications. Sara has a calm yet energized personality, which helps clients feel comfortable and confident in her ability to provide strategic guidance and implement marcomm initiatives to drive growth – especially in a fast-paced environment. She’s a talented professional, whose experience and skills range from research, analysis and planning to content marketing, thought leadership, PR, branding, websites and more. She’s exceptionally dedicated to her clients and puts her all into helping them achieve their goals. I truly enjoyed working with Sara. She’s optimistic, engaging, caring and supportive of her co-workers – and she has a great sense of humor. Any company would be lucky to have her as team member.
Juan D. Hidalgo
Sara was a very engaging account rep. She built trust and developed relationships with her clients and the operations staff that allowed her to be successful. I recommend that she be promoted to Business Development Manager, and recommend her once again as a true sales professional who is knowledgeable, trustworthy and willing and able to generate revenue for your organization.
Elizabeth Stern Lukin
I worked with Sara for more than four years at Verasolve, and for one of those years she reported directly to me. During that time, she was promoted four times – from account supervisor to manager to senior manager to strategic manager of marketing and communications. Sara has a calm yet energized personality, which helps clients feel comfortable and confident in her ability to provide strategic guidance and implement marcomm initiatives to drive growth – especially in a fast-paced environment. She’s a talented professional, whose experience and skills range from research, analysis and planning to content marketing, thought leadership, PR, branding, websites and more. She’s exceptionally dedicated to her clients and puts her all into helping them achieve their goals. I truly enjoyed working with Sara. She’s optimistic, engaging, caring and supportive of her co-workers – and she has a great sense of humor. Any company would be lucky to have her as team member.
Juan D. Hidalgo
Sara was a very engaging account rep. She built trust and developed relationships with her clients and the operations staff that allowed her to be successful. I recommend that she be promoted to Business Development Manager, and recommend her once again as a true sales professional who is knowledgeable, trustworthy and willing and able to generate revenue for your organization.
Elizabeth Stern Lukin
I worked with Sara for more than four years at Verasolve, and for one of those years she reported directly to me. During that time, she was promoted four times – from account supervisor to manager to senior manager to strategic manager of marketing and communications. Sara has a calm yet energized personality, which helps clients feel comfortable and confident in her ability to provide strategic guidance and implement marcomm initiatives to drive growth – especially in a fast-paced environment. She’s a talented professional, whose experience and skills range from research, analysis and planning to content marketing, thought leadership, PR, branding, websites and more. She’s exceptionally dedicated to her clients and puts her all into helping them achieve their goals. I truly enjoyed working with Sara. She’s optimistic, engaging, caring and supportive of her co-workers – and she has a great sense of humor. Any company would be lucky to have her as team member.
Juan D. Hidalgo
Sara was a very engaging account rep. She built trust and developed relationships with her clients and the operations staff that allowed her to be successful. I recommend that she be promoted to Business Development Manager, and recommend her once again as a true sales professional who is knowledgeable, trustworthy and willing and able to generate revenue for your organization.
Experience
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Verasolve
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Director of Marketing & PR
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Apr 2021 - Present
Verasolve focuses on Building Stakeholder Value™ and our passion for creativity, exceptional service and seamless execution is uncompromising. As experts in marketing, PR/communications, branding and social media, we serve as your virtual, fractional CMO/VP of Communications or provide outsourced marketing and communications support. Our proven strategies and initiatives produce ROI - building brand awareness, generating qualified leads and facilitating improved closing ratios – helping you meet, or even exceed, revenue goals and increase market share. At Verasolve, I focus on the daily management of a set client base and am responsible for a variety of public relations, marketing, and social media activities such as:• Crafting compelling media pitches to generate placements for ghostwritten articles and interviews.• Researching and writing bylined articles, media pitches, press releases and a variety of other external and internal communications.• Writing targeted and concise messaging for website copy and a variety of marketing materials such as brochures, newsletters, event invitations, etc.• Acting as an advocate between clients,other departments and vendors (i.e. designers, printers, etc.) to manage projects and coordinate budgets.• Listening to clients goals in order to build marketing and PR strategies and create appropriate timelines for deliverables.• Uncovering high-value speaking engagements and award opportunities and submitting proposals and applications on a clients behalf.
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Strategic Marketing & PR Manager
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Mar 2013 - Apr 2021
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ShadowTV
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Business Development
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Oct 2011 - Mar 2013
Tasked with driving new business sales to ShadowTV’s online real-time broadcast news monitoring database as well as CNBC and NBC licensing sales. Responsible for servicing, retaining, and growing an existing client base of approximately 40 communications and public relations clientele and also tasked with bringing in a set number of new clients in a variety of industries. Attended client meetings, presented company services, drafted proposals, responded to government solicitations, negotiated pricing, and executed sales contracts.
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Director of Business Development
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Jul 2011 - Aug 2011
Responsible for growing a list of approximately 1,500 mid-market clients comprised of non-profits, government entities, public relations agencies and Fortune 1,000 companies. Pitched and sold InSight™, a web-based platform allowing customers to see both broadcast and online content as it happens. Attended client meetings, industry networking events, presented services, and executed sales contracts.
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Senior Account Executive
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Feb 2005 - Jul 2011
Managed, retained and grew a client list comprised of non-profits, public relations agencies, government entities and Fortune 500 companies. Provided products and services that included VMS’ baseline products such as broadcast media clips to our advanced professional services, which included competitive analysis reports. Responsible for all aspects of the day-to-day management of a set client list comprised of more than 250 clients. Gained a deep knowledge of broadcast news, communications, and public relations.
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Account Executive
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Aug 2004 - Feb 2005
Received internship in August 2004 and later hired full time in December 2004. Responsible for new business development, advertising purchasing and media planning. Received internship in August 2004 and later hired full time in December 2004. Responsible for new business development, advertising purchasing and media planning.
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Education
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2002 - 2005
Hood College
Bachelors of Arts, Business Management; Public Relations & Marketing -
2000 - 2002
The Community College of Baltimore County
Business Administration and Management, General -
1996 - 2000
Towson High School
High School Diploma
Community
