Global Information Technology Director

• Apr 2022 - Present

Project Manager Commercial Programs Andean Cluster

• Oct 2021 - Mar 2022

Responsible for Project Portfolio Management for reduced-risk products commercial and consumer experience programs, performing as an enabler for resources orchestration, governance, and prioritization to ensure a full alignment with Business strategy.Facilitator and promoter of Project Management frameworks, Waterfall, Agile, and Fast Forward experimentation.

Manager Data Strategy

• Apr 2019 - Sep 2021

Responsible for developing the Consumer information Strategy for the reduced risk products B2C operation (RRP - IQOS), targeting consumer traceability, purchasing patterns, across the product consumer journey, supporting a 100K consumer database in Colombia con five different commercialization channels.Data Governance model definition Lead, creating awareness with the key Stakeholders and deploying the change management process across the company towards the importance of data quality to ensure the delivery of superior consumer experience and support targeted segmentation according to the commercial priorities.Responsible for the transformation process of a B2B traditional model to a B2C data driven organization, leveraging digital transformation initiatives, aligning people, processes, and technology.Responsible for delivering descriptive and predictive analytics model to support demand forecasting, acquisition, and retention initiatives to follow up and contribute to business goals. 13% category abandonment reduction. Show less

Manager Customer Care RRP CO & VE

• Nov 2016 - Mar 2019

Responsible for the deployment of the B2C Customer Care ecosystem and the Ecommerce channel as a critical component of the product offer, supporting the IQOS Heat not Burn product launch for commercialization in Colombia, to offer an omnichannel service experience• Services and processes infrastructure for the IQOS user service call center, including the Retail ecosystem implementation nationwide (25 direct retail POS in diverse formats)• Ecommerce digital channel implementation for IOQS product (Website y Webshop) providing nationwide Distribution, ensuring an optimal logistics and financial operation (LSP, PSP) complying with global company standards and local fiscal and government requirements.• Management and Leadership of a local team of 25 stakeholders of different company areas (IT, commercialization, Finance, Legal) and global service providers (Switzerland, India, UK) Salesforce, IBM, Accenture to support the launch of the digital suite for commercialization and product service (IQOS and HEETs). Show less

Manager IT Commercial CO & VE

• Aug 2014 - Oct 2016

Responsible for leading the Commercial Systems team (6 direct Reports, 10 consultants), supporting IT services and delivering solutions for the Sales and Marketing organization. Managing a CAPEX investment Budget of USD $ 1MM and operations OPEX of USD $ 500K in a yearly basis.• Project Manager for the deployment of the critical initiative “New Commercial Approach”, initial steps for the company digital transformation moving to a B2B2C approach, targeting end consumer. Follow up and business development digitalized processes, supporting 150 product Distribution routes nationwide.• Technical lead for the implementation of the first loyalty program for the Retail and trade engagement, delivering the IT platform and services for 16,000 general trade retailers and its respective POS in Colombia.• Service provider for the SFA solution, supporting the commercial processes for Presales, Prompt Delivery, in Colombia and Venezuela, 250 and 32 sales routes respectively.• Service provider for the SAP Order To Cash process (SD), supporting the critical process of Commercialization to wholesalers and distributors in Colombia and Venezuela. Show less

Manager IT End User Support LA Cluster North

• Jan 2013 - Jul 2014

Lead and Manage the Internal Service Offer for End User community requirements for the Affiliates in the LA Cluster North (Mexico, Costa Rica, El Salvador, Guatemala, Panama, Nicaragua, Dominican Republic, Aruba, and Curacao: 3000 Users, 2600 Computers), providing first and second level support, ensuring the best usage and guidance in all the productivity tools in the Philip Morris portfolio, and providing resolution of application, hardware and software incidents. Lead the implementation of technical solutions for all computer users across the different Cluster Markets and organizations. Lead the implementation of technical solutions for all computer users across the organizations. Show less

Manager IT Technology Strategy

• Jul 2012 - Dec 2012

Ensure the effective execution of IS Technical Infrastructure Projects (Networking and communications infrastructure and End user support) delivering solutions and base services required, to Coltabaco end user community.

Senior Architect IT Infrastructure

• Jan 2011 - Jul 2012

Responsible for leading the design and deployment of technical infrastructure and telecommunications global projects and solutions, from the prototype in the specialized laboratory to the deployment in the Philip Morris International markets.• Project Manager for the Guest corporate Internet access solution for mobile and external Devices, deployed in the PMI markets facilities, contributing to reducing around 70% of the roaming costs in the applicable markets. Average savings in the East EU markets (USD 200K).• Building and design for implementing the Unified communication System platform (UCS) Lync Telephony (Skype for Business). Pilot execution Lead for the solution in Ukraine and Colombia. Show less

Manager Technology

• Mar 2008 - Jan 2011

Responsible for managing the technical infrastructure team (two internal, eight external) in the affiliate (networking, telecommunications, and end-user support) to deliver the IT solutions and services optimally.• Lead the technical infrastructure integration from the local company Coltabaco to the Philip Morris International standards. Deployment of 500 windows workstations, 50 Cisco switches, including the respective VLANs setup.• First end-user support Call Center / Help Desk deployment aligned with ITIL standards and service management practices.• First Datacenter deployment TIER 2 on Philip Morris Colombia Premises, ensuring the company-based IT services' delivery and redundancy (Domain Authentication Server, File & Print server, Email, and application server). Show less

Technical Support Coordinator

• Apr 2005 - Apr 2008

Lead the technical team during a large acquisition process to implement company standards.Most relevant achievements:- Wide Area Network implementation, interconnecting 20 offices with VPN technology and 7 main sales facilities.- Successful Windows domain migration and e-mail infrastructure (500 Users, 450 Workstations, 12 Servers) with minimum end user productivity impact.- Help Desk Successful implementation to provide call center Service to whole organization in Colombia, using the best ITIL practices ensuring a high Service level and satisfaction to the customers. Show less