Ashwin Kumar
Senior Product Manager at Kasturi & Sons, Ltd- Claim this Profile
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English Full professional proficiency
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Tamil Native or bilingual proficiency
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Hindi Full professional proficiency
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Bio
Ajay Thomas John
If you really need an employee who is sincere, trustworthy and willing to take huge risks out of one's comfort zone, then he is your go to man. He is relentless and the best part about him is he always thinks from a different angle and tries solving a problem creatively. He is someone with whom you can have a logical discussion, someone who does not discuss problems or people but solutions.One of the very few people who clarifies, questions, challenges and shares thoughts and ideas. Wishing Ashwin all the very best for a amazing career!
kavitha Jaubin
Ashwin is a born leader, details oriented professional and a self motivated individual. Multi tasking comes naturally to him. Absolutely reliable and is sure to deliver beyond expectations before deadlines. Has a huge entrepreneurial streak, which explains his out of box thinking. He was the manager- Acquisition for the Kids Channels during our professional association at Sun TV and I must say that his analysis, presentations, and plans became a benchmark for most.
Ajay Thomas John
If you really need an employee who is sincere, trustworthy and willing to take huge risks out of one's comfort zone, then he is your go to man. He is relentless and the best part about him is he always thinks from a different angle and tries solving a problem creatively. He is someone with whom you can have a logical discussion, someone who does not discuss problems or people but solutions.One of the very few people who clarifies, questions, challenges and shares thoughts and ideas. Wishing Ashwin all the very best for a amazing career!
kavitha Jaubin
Ashwin is a born leader, details oriented professional and a self motivated individual. Multi tasking comes naturally to him. Absolutely reliable and is sure to deliver beyond expectations before deadlines. Has a huge entrepreneurial streak, which explains his out of box thinking. He was the manager- Acquisition for the Kids Channels during our professional association at Sun TV and I must say that his analysis, presentations, and plans became a benchmark for most.
Ajay Thomas John
If you really need an employee who is sincere, trustworthy and willing to take huge risks out of one's comfort zone, then he is your go to man. He is relentless and the best part about him is he always thinks from a different angle and tries solving a problem creatively. He is someone with whom you can have a logical discussion, someone who does not discuss problems or people but solutions.One of the very few people who clarifies, questions, challenges and shares thoughts and ideas. Wishing Ashwin all the very best for a amazing career!
kavitha Jaubin
Ashwin is a born leader, details oriented professional and a self motivated individual. Multi tasking comes naturally to him. Absolutely reliable and is sure to deliver beyond expectations before deadlines. Has a huge entrepreneurial streak, which explains his out of box thinking. He was the manager- Acquisition for the Kids Channels during our professional association at Sun TV and I must say that his analysis, presentations, and plans became a benchmark for most.
Ajay Thomas John
If you really need an employee who is sincere, trustworthy and willing to take huge risks out of one's comfort zone, then he is your go to man. He is relentless and the best part about him is he always thinks from a different angle and tries solving a problem creatively. He is someone with whom you can have a logical discussion, someone who does not discuss problems or people but solutions.One of the very few people who clarifies, questions, challenges and shares thoughts and ideas. Wishing Ashwin all the very best for a amazing career!
kavitha Jaubin
Ashwin is a born leader, details oriented professional and a self motivated individual. Multi tasking comes naturally to him. Absolutely reliable and is sure to deliver beyond expectations before deadlines. Has a huge entrepreneurial streak, which explains his out of box thinking. He was the manager- Acquisition for the Kids Channels during our professional association at Sun TV and I must say that his analysis, presentations, and plans became a benchmark for most.
Credentials
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INNOVATION OF PRODUCTS AND SERVICES: MIT’S APPROACH TO DESIGN THINKING
MIT Sloan School of ManagementAug, 2017- Nov, 2024 -
Blackblot Product Management Professional
BlackblotJun, 2013- Nov, 2024 -
Certified Scrum Product Owner
Scrum AllianceSep, 2016- Nov, 2024
Experience
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Kasturi & Sons, Ltd
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India
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Newspaper Publishing
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300 - 400 Employee
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Senior Product Manager
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Jan 2015 - Present
Devised product strategy and vision for The Hindu, The HinduBusinessLine and Sportstar. Built product roadmaps for The Hindu Group's products and helpedcreate a framework for other product managers to follow. Managed UI/UX of The Hindu, The Hindu BusinessLine, Sportstar. Created, managed and executed product backlogs. Liaised with development teams and used agile scrum methodology tocreate sequential sprints of release. Created business cases, product user epics and stories for launchingThe Hindu BusinessLine Subscription. Scoped and prioritized the product backlog for maximum impact. Designed wireframes and mocks for product features. Analyzed and solved product problems using Google Analytics andinternal tools. Built a complete subscription funnel framework for the company tofollow with other products. Conducted usability studies to identify product gaps and opportunities. Conducted continuous A/B tests to optimize conversion metrics on keypages. Monitored product KPIs and drove them for performance. Built subscription product ground up for The Hindu BusinessLineAchievementsBuilt and launched Sportstar website with personalization andinteractive homepage features.Built and launched subscription for The Hindu BusinessLine. Designed the article page template for The Hindu BusinessLine whichincreased engagement by 32%.Researched and understood key elements of AMP pages and designedan AMP story page from scratch using CRP(Critical Rendering Path)techniques. This increased AMP traffic on site by 26%.
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IndiaProperty.com
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India
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Real Estate
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100 - 200 Employee
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Product Manager
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Dec 2013 - Jan 2015
Built a product roadmap for a value added services product calledSmart Savers. Liaised with development teams for execution of the product. Formed alliances for the product with key clients like BankBazaar, Kitchen and Interior companies to offer discounts on Smart Savers. Devised product strategies to integrate Smart Savers with the mainbrand portal. Conducted A/B studies to improve UX. AchievementsBuilt and delivered Smart Savers from ground up. Built a product roadmap for a value added services product calledSmart Savers. Liaised with development teams for execution of the product. Formed alliances for the product with key clients like BankBazaar, Kitchen and Interior companies to offer discounts on Smart Savers. Devised product strategies to integrate Smart Savers with the mainbrand portal. Conducted A/B studies to improve UX. AchievementsBuilt and delivered Smart Savers from ground up.
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Product Head
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Dec 2011 - Dec 2013
Created and delivered mobile value added services products based onoperator billing. Created products based on user research and behavior.Identified product opportunities using in-house analytics to delivercustom made products specific to particular market segments. AchievementsLaunched a product called "Kothu Barotta" which was a synchronizedWAP, IVR, CRBT product on Aircel that increased revenue at themonth of launch by 43% from TN circle. Launched an innovative product called "Missed Call Mapla/Dada" toengage low balance users. Devised and launched a user generated product with network effects on WAP called Shotbucks.
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surya tv (sun tv ltd)
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Entertainment Providers
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1 - 100 Employee
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Asst. Manager
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Oct 2008 - Nov 2011
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Executive Corporate Communications
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Apr 2008 - Oct 2008
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Visualizer
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Aug 2006 - Mar 2008
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Education
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2005 - 2007
Wigan and Leigh College
PGDBM, Advertising and Marketing Communications -
2002 - 2005
SRM Arts and Science College
Bachelor of Science (B.Sc.) (University of Madras), Design and Visual Communications, General
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