Melissa Haen

Marketing & Events Manager at Edge Dairy Farmer Cooperative
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Contact Information
us****@****om
(386) 825-5501
Location
US
Skills

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Melissa is absolutely a strong and talented leader. She takes in ANY new challenge with enthusiasm and excels. She has the ability to take a challenge and make the most of it for her team and her company and she always learns along the way. Her positive and

Aimee Golla

I was fortunate to have met and worked with Melissa. She is a brilliant Marketing strategist and works tirelessly to deliver for her clients. She reaches above and beyond in all that she does. Humble, creative and highly engaged. I'm grateful for my opportunity to learn a ton while working with her!

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Credentials

  • Trained Advertising Specialist (TAS)
    PPAI - Promotional Products Association International

Experience

  • Edge Dairy Farmer Cooperative
    • United States
    • Dairy
    • 1 - 100 Employee
    • Marketing & Events Manager
      • Apr 2022 - Present

      Marketing & events for Dairy Business Association, Edge Dairy Farmer Cooperative and Minnesota Milk Marketing & events for Dairy Business Association, Edge Dairy Farmer Cooperative and Minnesota Milk

  • Fox Cities Chamber of Commerce
    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Senior Director of Events & Marketing
      • Sep 2021 - Apr 2022

      • Supervise a team of graphic design and event professionals • Provide creative direction for marketing and events projects • Manage relationships with supporters/sponsors of the Chamber • Ensure events meet the Chamber’s goals and support its mission • Develop event strategy, communication plan and oversee the management of large events including galas, community events, awards ceremonies, webinars, talent events & expos and other membership events • Update website utilizing Accrisoft CMS • Serve as one of the primary community liaisons for the organization • Main contact with vendors and media partners Show less

  • Goldstar
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • North America Marketing Manager
      • Oct 2020 - Aug 2021

      • Supervising marketing coordinator, assigning work to design team • Updating website using CMS • Developing marketing strategies & campaigns specific to large distributor groups and building awareness about new products and service offerings • Managing marketing calendar including email, social and digital advertising, catalogs, collateral, tradeshows, and sales kits • Developing monthly campaigns and supporting collateral materials: theme, copy and working with design/photo/video teams on the creative • Supporting inside and outside sales teams on special projects and events Show less

  • AIA Corporation
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing and Events Manager
      • Sep 2018 - Oct 2020

      Recipient of AIA's 2019 President’s Award of Excellence• Developing and managing relationships with top owners (customers)• Supervising a team of digital marketing, copywriting, and event professionals• Supporting the business development team in lead generation efforts to grow distributor membership in the organization• Developing and implementing annual marketing programs for a network of 225+ independent promotional products distributors• Consulting and serving as primary point of contact with owners (customers), supplier community, public relations and creative agencies• Providing and explaining monthly analytics reports to owners (customers) who were part of the Experience AIA marketing programs• Working with UX designer on monthly website updates as well as special projects for owners (customers)• Providing creative direction and oversight for cross-channel marketing campaigns• Utilizing customer insights, campaign metrics and customer purchase behaviors to determine ROI of campaigns• Creating content and communications targeted at specific buyer personas• Leading merchandising efforts in conjunction with experiential marketing programs• Partnering with Supplier Relations team to develop and pitch supplier advertising opportunities• Developing strategy for industry event participation as well as National and Regional meetings Show less

    • Podcast Producer of On-Air with AIA
      • Jan 2019 - Dec 2019

      On-Air with AIA is a podcast that doesn’t just dip toes into the most important issues in the promotional products industry, it cannonballs in to these issues to help entrepreneurs grow and succeed in this ever-changing industry

  • Fox Cities Building for the Arts/The Trout Museum of Art
    • United States
    • Museums, Historical Sites, and Zoos
    • Marketing & Communications Manager
      • Sep 2017 - Aug 2018

      Managed all marketing and communications functions for the organization including: • Creating strategy, brand direction and content on behalf of the museum President • Developing and executing marketing, creative, digital and social strategies (social media content, management and analysis of all social channels) • Overseeing media relations tactics (press release, article and blog development) • Serving as the primary community liaison and spokesperson for the organization Show less

  • Producers Hybrids
    • Battle Creek, Nebraska
    • Marketing, Events Coordination & Graphic Design
      • Nov 2012 - Sep 2017

      Oversaw marketing efforts to support sales programs. Responsibilities included: • Assisting with the development of the social media strategy • Coordinating media buys with agency partner • Managing six-figure budget line item to purchase promotional products • Developing a brand immersion strategy for the promotional products and assisted with the development of the company store marketing and promotional plan • Serving as the point of contact for customer concerns and questions regarding products, special orders and the company store • Tracking and providing monthly sales and budget analysis and reports to the management team Planned, coordinated and executed small and large-scale brand events. Activities included: • Negotiating and booking venues, transportation, hotel rooms, speakers, A/V and entertainment • Developing and tracking event budgets • Serving as on-site coordinator/point person at internal and external events Developed web and collateral materials. Activities included: • Designing graphics • Shooting in-the-field photography • Ensuring materials were in accordance with brand guidelines • Assisting in developing and writing QMS processes Show less

  • Big Red Printing
    • United States
    • Printing Services
    • 1 - 100 Employee
    • Marketing/Social Media Consultant/Graphic Designer
      • Nov 2010 - Aug 2012

      Oversaw marketing communications, which included: • Developing client marketing plans • Leading social media team, building strategy and policy development along with monitoring and implementing plans • Educating internal staff about marketing and social media • Writing Bi-Weekly Social Media and Marketing Newsletter, "Social Marketing Talk" and Company Blog Serviced a variety of clients. Responsibilities included: • Designing client graphics • Conducting design consultations with clients • Serving as keynote speaker for Big Red Printing client seminars Show less

  • Ruekert & Mielke, Inc.
    • United States
    • Civil Engineering
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jul 2006 - Nov 2010

      Managed corporate rebranding project, Responsibilities included:• Overseeing the development of new corporate logo/imagery• Conducting market research• Performing market analysis • Developing action plans for potential service offerings as well as potential clients Assisted with developing and updating the annual company-wide marketing/strategic business plans, including:• Integrating with four department leaders and two division leaders• Developing e-mail marketing, direct mail, social media and other promotional campaigns• Assisting in planning and executing public relations events• Serving as liaison for printing and promotions vendors Project management for the marketing department. Activities included: • Tracking proposals and project deadlines • Maintaining marketing and project databases• Creating presentations and proposals for the department • Developing department, committee and promotional campaign budgets Show less

    • Marketing Assistant (Co-op)
      • Jun 2004 - Jul 2006

      Coordinated trade show events, including:• Preparing collateral materials for use at trade shows• Overseeing all show logistics • Coordinating correspondence with leads generated from trade showsAssisted marketing department activities, including: • Facilitating public relations at events• Writing presentations and proposals• Updating marketing database

Education

  • Concordia University-Wisconsin
    MBA-Marketing
    2006 - 2010
  • University of Wisconsin-Milwaukee - School of Business Administration
    Bachelor of Business Administration
    2002 - 2006

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