Experience

SmartAcre

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Aug 2020 - Present

  559 Main St, Bethlehem PA 18018 • Provide art direction for all creative tasks and projects. • Establish art direction for all SmartAcre services and programs. • Manage multiple projects from concept through completion. • Continually push creative with implementation of best practices and thought-leadership. • Develop design concepts that meet the business objectives and advance brand strategy. • Contribute to SmartAcre’s internal marketing, branding, and growth initiatives. • Ability to direct and… Show more • Provide art direction for all creative tasks and projects. • Establish art direction for all SmartAcre services and programs. • Manage multiple projects from concept through completion. • Continually push creative with implementation of best practices and thought-leadership. • Develop design concepts that meet the business objectives and advance brand strategy. • Contribute to SmartAcre’s internal marketing, branding, and growth initiatives. • Ability to direct and multi-task effectively. • Manage interns with the goal of transitioning to full-time hires. • Onboarding process for new employees. • Find new training and development opportunities.

• Interactive Designer

  • Sep 2016 - Aug 2020

  Bethlehem, Pennsylvania • Lead projects from concept to completion through individual execution and/or management of creative staff/freelancers. • Ability to storyboard or translate ideas to creative team or through individual execution and development of innovative digital graphics solutions. • Strong understanding of user-experience design, brand development, interactive commerce and the complete agency creative process. • Ability to identify and apply best practices in user interface and… Show more • Lead projects from concept to completion through individual execution and/or management of creative staff/freelancers. • Ability to storyboard or translate ideas to creative team or through individual execution and development of innovative digital graphics solutions. • Strong understanding of user-experience design, brand development, interactive commerce and the complete agency creative process. • Ability to identify and apply best practices in user interface and interactive design. • Expert with software including CS5+ (Photoshop, Illustrator, InDesign). • Familiarity with MS Office (Microsoft Word/Excel/Powerpoint). • Experience with Adobe AfterEffects and video editing. • Knowledge of HTML, CSS and WordPress. • Video, animation and motion graphics are a plus. • Ability to communicate effectively, both orally and in writing to both clients and team members.



First Look Weddings

• Photographer, Creative Director | Co-owner

  • Jan 2015 - Jan 2019

  Lehigh Valley, PA Utilized photography skill set in specialized area of expertise: wedding and engagement ceremonies. • Started company and established unique and modernized branding, appealing to audience drawn to elegant and everlasting photos.



Sodexo

• France
• Facilities Services
• 700 & Above Employee

• Graphic Artist III

  • Sep 2012 - Sep 2016

  home office Graphic Designer III 2014 – Present Manage multiple client projects and deliver quality graphics, including digital, posters, signage, and PowerPoint presentations. • Collaborated with colleagues and clients, identifying best set practices in creative development within structure of defined brand standards. • Implemented systematical approach to weekly communication e-bulletin, focusing on simplified outcome by establishing single point-of-contact that coordinated… Show more Graphic Designer III 2014 – Present Manage multiple client projects and deliver quality graphics, including digital, posters, signage, and PowerPoint presentations. • Collaborated with colleagues and clients, identifying best set practices in creative development within structure of defined brand standards. • Implemented systematical approach to weekly communication e-bulletin, focusing on simplified outcome by establishing single point-of-contact that coordinated functional and sound procedure. • Worked on various page layouts for Solutions Magazine, driving quality editorial content presentation for magazine’s expanded number of pages. • Created and maintained top market fact sheets, displaying graphically up-to-date status of each top market segment. • Developed unique, fast-turnaround president’s committee farewell video, along with various animation (motion graphic) videos for corresponding clients, receiving significantly positive feedback. Graphic Designer 2012 – 2013 Developed, designed, and executed various designs for wide range of projects, including signature brands (Mindful, Aspretto, and Pandini’s), internal presentations, and offer development elements. • Created promotional designs for limited-time offers (LTOs) to point of sales (POSs), influencing customers to buy products. • Produced and maintained interactively formatted team directory, including headshots and biographies. • Maintained production sheet and facilitated production process for 400+ printed files and 800+ electronic files every 4 months for promotional cycles. • Originated PowerPoint presentation (gpammer.com/sodexo-foundation-dinner/) with embedded animated motion graphic video as part of 2-person team under tight deadline, receiving high praise from audience members. Show less



Ideography Studio

• Graphic Design

• Creative Director / Photographer

  • May 2012 - Jan 2015

  Allentown, Pennsylvania Area Established full branding of start-up company and managed all aspects of social media. • Increased customer base 75% by developing new branded look and feel for company.



Advertising Outsourcing Services

• Graphic Artist

  • Jan 2012 - Sep 2012

  Wilkes-Barre Worked under strict 24-hour or less turnaround times for creative advertisements. Created 50+ advertisements per day. Turned around flash and HTML-based email advertisements as well as CMS websites, as part of 2-person team. • Corresponded with clients, ensuring advertisement specifications, overall completion, and timely delivery. • Facilitated time reduction for individual projects by setting standardized guideline to all flash, web, email, and print ready advertisements.



First Quality

• United States
• Manufacturing
• 700 & Above Employee

• Training Development Specialist

  • Jul 2011 - Jan 2012

  Hazle Township Assisted training manager in various projects using Adobe Creative Suites, Microsoft Office, and Articulate. • Created training development courses, enhancing and increasing learning curve through new hires and reducing accidents by 50%.



Beyond The Wall

• Advertising Services
• 1 - 100 Employee

• Publicity Coordinator

  • Apr 2009 - Nov 2009

  Stroudsburg, Pa Developed and designed publicity for different colleges around campus for scheduled poster sales. Printed, cut, and shipped marketing materials to organizations.